 what's up guys welcome to a new video so in this one I'm going to show you a proven seven figure Shopify dropship in store so this store has in fact turned over $2.7 million I believe I'm going to be showing you their website their best selling product as well as the Facebook has have been running to generate those sorts of sales as well what's really interesting about this particular business is the majority of those sales have been produced through Q4 obviously Q4 is about two and a half weeks away so if you are looking for a particular product to sell to go into to Q4 and capitalize on those sales for Christmas cyber Monday and of course Black Friday then this may be the video just for you so with that being said then thanks for tuning in I hope you guys enjoy it if you do please do make sure you leave your like please do make sure you subscribe to see more of my content and of course any comments questions video suggestions whatever it is just leave them down below I do read every single one so we'll see your questions and comments there that may say thanks again for tuning in hope you enjoy it and let's jump straight into it so the store in question is called pet boutique co it is a pet store a dog store to be specific before jumping to the numbers and just some very quick background information it is a dropship in business that works with a direct supplier that ships directly to their customers I suspect some form of an agent it's fully automated so they say which I'm not sure how that can be true if they're running Facebook ads and things like that unless they're paying an agency to do that they have two VAs which they got from Upwork which handle all of their customer service for them traffic is driven primarily from Facebook and Instagram paid ads so typically the business model that everybody speaks about on YouTube which is a Shopify dropship in store and then Facebook has or Instagram ads or Google ads to generate the traffic three or four percent conversion rate which is very good and now then let's move into the interesting part that everybody wants to see which is the numbers so on average about 200k per month which is obviously very solid very good these numbers are verified by Shopify too so revenue data comes directly from Shopify and cannot be edited by the sales there's no trickery nothing like this going on here ad as I mentioned in the intro if we have a look at the sales for Q4 so 90k in September which is okay but then it drastically scales very quickly start of Q4 October straight up to 330 September almost doubles and then in December they fall just short of 820,000 all in one month after Q4 then we can see that the sales drop off quite drastically all the way down to averaging about 80k per month which again is a very solid business considering I think somewhere they said about five hours per week to maintain so that's not bad 80k a month for five hours per week most people will probably take that so it just goes to show if you do things well and have the right product the right store and marketing campaign then you can make some very significant money with dropship and that really is the beauty of dropship and with it being a purely online run business a lot of it is outsourceable you can make money very quickly if you do those three core elements correctly which is a professional trustworthy Shopify store a good marketing campaign and of course a good products as well that being said then guys let's have a look at their website which is quite interesting if we use our Shopify inspector we can see they're using the debut theme so the debut theme is a 100 free theme it gets a lot of kind of negativity and bad press because it doesn't look very good but these guys have done 2.7 million dollars using a free theme so it just goes to show you do not need it's not 100 necessary to invest in a paid theme they have a very basic logo they probably paid no more than $20 for that offer fiver if we take a look at their best selling products we can see the top two are the deep sleep calming bed and then the deep sleep calming blanket so this is where I believe the majority of their sales will have come from if we take a quick look at their product pages then I don't need to spend too much time on this obviously you guys can see the URL you guys can find this store in the exchange marketplace and go and kind of peruse it in your own time but the kind of point I want to put across then is that the store is nothing special what the reason it's so successful is because they do all the basics correctly there's no punctuation mistakes everything is like capitalized the first letter of each word they've got nice original images high quality no Chinese branding they've obviously put a lot of thought and time into the product description so introducing the original deep sleep calming bed with the TM they've put a trademark there as if to say it's kind of a unique product to them one of the highest quality pet beds ever produced it kind of gives it that feel of this is the original product so even if they see this product elsewhere this is the original these guys make the original even though the chances are they're probably just sourcing it from the very same factory as everybody else crafted with premium nylon fabric and finished with a luxurious faux fur exterior soon the bed is designed to mimic the cozy comfort of the mothers and so on and so forth so as you can see they've put a lot of time and thought into this it's not just a simplistic copy and paste product description from aliexpress at the bottom of the product page they have looks reviews my favorite review app I use this on all of my stores in fact just because of the way and how easy integrates into pretty much any theme and doesn't look out of place what I really like about it as well is the image reviews to image reviews are proven to convert better than just text alone so highly suggesting investing in an image review app and they have 176 reviews which is five star overall now to me that looks a bit suspect but at the end of the day at 2.7 million turnover and we can't argue with them the reviews are obviously very good too so really high quality images with some cute dogs just displaying using the product how much they love the product the reviews are extensive as well it's not just one or two words are not written in Russian or some foreign language that your customers won't understand everything just looks prim and proper and overall just a very good store which obviously reflects the kind of results these guys have been able to produce that means so then if we jump into the Facebook ads library so this is the pet boutique Facebook ads library these are all the ads that currently are currently running sorry account talk but before we have a look at some of their creators first of all just want to point your attention to how many likes how many followers they have on Facebook and Instagram because 2.7 million dollars just goes to show you haven't got to have 2.7 million followers in order to produce that they have 1300 likes on Facebook and they have 15 000 on Instagram so if we take a look at some of their ad creatives then we can see there's 68 results so this is on all platforms across the whole of the world as well this isn't just UK so this is all ads just to kind of flick through so you can see all the different kind of ad creatives it's not just the same one this is something you need to test extensively and the results will prove themselves to you as you can see they're selling the same product in every single ad but every single one is a different creative whether it's the actual visual part or the actual description itself they're all different and that is kind of like one of the key things that you'll see any successful e-commerce business do is they won't just keep advertising their products in the same way with the same creatives the same text if you want to get to those big numbers you need to experiment with different creatives because there will come a point where people have seen the same creative four five six seven eight nine ten times and if somebody's seen it that many times they just switch off to it and they won't even notice it next time they scroll past it so test lots of different creatives they have image ads of cute dogs which are obviously going to gather attention they have different video ads and just flicking through these now I don't think there's a single one with the same description either I think there may be one or two so it just goes to show the more you test the more experiment and the more likely you are to come across that kind of sweet spot and that sweet kind of visual and descriptive kind of combination that produce those really good results what I want to do though so I just want to highlight kind of like the key points the key things that I like about what they do that you guys can then go and implement into your own ads as well so if we scroll right to the bottom knee should be the earliest ads in terms of when they were first published and started running so this started running on May 13th these guys wouldn't keep this particular ad running all that time if it wasn't profitable so if we take a look at this video ad first of all the thumbnail has a blue border to kind of capture your customer's attention dog's favorite calming bed with an arrow pointing to a cute dog lying on the bed so let's just take a quick look at this they have some really calm and soothing music and then by the looks of things just different clips of cute dogs lying in the very products that they sell so it's great social proof it's great advertisement and it's a great demonstration of how good the product is everybody wants to see their dog in a safe sound environment and by kind of capturing this on video it makes customers kind of envisaged envisage if that's even a word their own dog doing the same thing so it's a perfect video ad and then across the bottom in that kind of instagram highlighted text different key points and features and benefits of the product so just text book video ad and again it just speaks for itself by the kind of results these guys have produced just to kind of highlight a couple of other things in which you might notice as well across all of the ads they use for number one they use of emojis the dog knees she's obviously quite a warm and joyful niche and emojis are kind of in keeping with this feel and theme they also have some ads which start with reviews from their customers so this one goes straight into maddie loves her new bed she was suspicious at first slowly warmed up and now is often um napping in a new bed by jennifer c so that's a great way to kind of capture your customer's attention immediately instead of talking about the products itself but to actually quote um an existing customer there's no better way to sell your product um then past customers who have already bought it and been happy with it again it comes back to that whole trustworthiness the number one kind of obstacle you have to overcome as a new business that nobody's ever seen or come across before um is getting people to trust you and reviews is a great way to do that now i could go on and on and on for hours i'll probably write a book about different facebook ad techniques etc but hopefully i've shown you enough in this video um for you to learn something new um to give you some ideas to move forward to naturally capitalize on q4 um so i'm going to wrap the video up there thank you very much for watching i hope you enjoyed it if you did please do make sure you leave a like if you want to see more of my content please do make sure you subscribe as well any comments or questions about anything video suggestions etc just post them down below and finally before you go if you are looking for a Shopify drop shipping course not just drop shipping in fact e-commerce as a general it will teach you how to source products in bulk as well um i do have a course called the ecum academy there's over 100 videos included you do get my full support and guidance as well by email so if that's something that sounds of interest to you for more information just check out the links in the video description below with that being said thanks again for watching hope you enjoyed it and i'll see you in the next video