 The way we tell stories is ever-evolving. Today, more people are sharing stories via WeChat, Line and KakaoTalk. They are some of the fastest-growing mobile social platforms, not just in Asia, but in the world. Replacing many of the apps we use daily with one that houses everything is a new way to connect and engage. Social, commerce, brand accounts, gaming, multimedia creations, news source and mobile payments. Stories aren't broadcasted to the general social community, but shared through an intimate dialogue. MSL Group is already advising brands on how to share their stories on these platforms. DHL stays relevant in the moments that matter most through its WeChat account. Over 1.5 million people talk to Sony via Line every day. 4.2 billion messages are sent via KakaoTalk every day. WeChat, Line and KakaoTalk are rapidly expanding outside of Asia and are destined to change how brands engage in other regions as well. The next chapter of global storytelling unfolds on mobile messengers from Asia.