 It's the mat work. That same subject for Spotify, what have you found, Corey, that works best to run the ads from? Because, okay, for IG, do it make sense to do it from IG? I guess so because, you know, IG is only a minute, right? So if your little clip is hot for a minute, should you bounce them to the video, the YouTube video, or should you bounce them to the Spotify? Or that's one question I got. And I guess the second question is, do it make sense to like, okay, just cut out the YouTube and just run ads on YouTube separate and then bounce everybody from IG to Spotify and then Facebook is just be its own thing. You see what I'm saying? Yeah, I think I do. So short answer, short answer, no right answer. I would say, we personally use a combination of Facebook, Instagram, and YouTube ads. I've seen conversion rates be higher from someone's YouTube ad. We have high conversion rates on YouTube ads then like the Instagram ads or the Facebook ads and vice versa, or really across the board. So short answer, no right answer. I will say, if you were trying to pick between those two of what to have them land on, I will have them land on the YouTube because you can retarget on YouTube. So if they go to your account, then we're real big on collecting people. So we can keep getting in front of those people. So if they run to your Spotify, or let's say you have to link them directly out to your Spotify, the problem with Spotify is they don't give you the ability to pick through your Spotify account. They don't give you any real way to, you know, check back in with people who made it to your Spotify account or as opposed to if someone makes it to your YouTube account and they watch a video or they subscribe or I think even if they just like click all the way out to your YouTube account, you can retarget them with YouTube ads. Oh, I didn't, I didn't, I didn't, I wasn't aware you could do that on, on YouTube. Yeah, you can retarget on YouTube. Okay, so, so can you, can you pick to a smart link? Yeah. I don't, I'm not sure if every smart link brand does it, but I know we use one called Tone Then, Tone Then let's you do it. But most of them let you do it because that's a really big thing. Like that's a real big thing with smart links. Like if it doesn't let you get that far, something's not worth it. You had a very small, small scale campaign where you feel like, I don't know, you're really, you're not going to need that data anytime soon. Yeah, cool. You can get away with it. But the big thing, like I could say we're real big on pushing to something where you can retarget on. So if you're letting YouTube, the meditation you're going from YouTube, Spotify, cool. Personally, I'm a little more careful with that. Some people, like you may not be, if the goal is directly to Spotify, then on a really advanced level, you build a landing page that's really specific to your Spotify account. Right, right. It's like a more simplified level, push it out to a smart link, put Spotify first, and then, you know, let people click out to it from there. Okay. And another question I have is, I mean, we pretty much found success on Facebook. I mean, as far as, you know, engagements, fan retention, brand awareness for the most part, you know what I'm saying? We found more success on that. So the Facebook numbers look awesome. When I say Facebook, I do include IG. They look good, but the YouTube numbers looking like, you know what I'm saying? It look completely uneven. Like as far as a one video be over here, boom, in a video on YouTube, is just crawling, you know, organically. So I mean, I mean, I guess going forward, you recommend just kind of spreading the budget out a little more to, you know, maybe we need to do more for YouTube because, you know, everybody go to YouTube. Everybody go to Facebook. Everybody go to IG. You know what I'm saying? So it's like, do you recommend just like, okay, y'all need to even that love out as far with the bread? You know what I'm saying? Well, so you're saying that when it comes to Facebook, your stuff moves out really well organically on that? No, well, organically, well, I won't say organically. It's like, okay, well, like one video probably have 100,000 and on Facebook, me on YouTube, same video have like 3,000. Yeah, okay. You know what I'm saying? So I would say if your content moves well enough on Facebook, that you're willing to sacrifice some of the budget for whatever you put on YouTube, I would start with that. But if not, one YouTube is a different, is a different animal than Facebook, right? All platforms are really different beats from each other. Where a lot of your YouTube growth is going to come from one, optimizing the channel to just like make sure it's cool, which is like that. Headline editor, playlists, like all that stuff, thumbnails for the videos, and then like certain like SEO stuff on the back end. So like having certain keywords in the videos, like keywords, all that shit. So I would say, yeah, start to invest some money into YouTube ads, either that or the influence of shout outs on that. And then just keep doing the stuff that you're doing on Facebook, you know, like I said, you could put a little video budget there or none, and just kind of rely on for strength, just what comes organically from the content, especially if YouTube is a big, is a big one to put up with that. But you can build up a free, completely free on YouTube, like I said, just tree and get like a YouTube, which means just like producing a lot of content, posting really consistently, and doing all the other like SEO shit and just like, shit that makes the channel look nice. So it really is the which one you wouldn't do. Are you willing to run a YouTube account like YouTube for four minutes and spend the money on the other platform, or not come put money over here and be less active than a YouTube who have to be over there? But you know, you're spending a little more on advertising. So then kind of make up for what you're losing from the content spreading out.