 You know project from the girl next door you've managed to become the girl on every alternate digital screen Thanks to the fabulous content that you put out. We totally love your videos. So thank you so much for joining us. I'm so glad Thank you. Hello everybody. Good evening. You made it none of y'all drowned Which is great. I barely made it You know project every time I search and you know I key in your name on Google. It throws up some fabulous results It says, you know, what is Prajakta Kohli's net worth? How much does she earn per month? You know in 2000, what does it say? I'm not telling you that you you can tell us that now So slow with numbers in general I will I and I don't I wish I was saying this to just sound how I have no clue I have no clue. I don't even know how you Calculate net worth. I don't even know but you know back in 2015 when you started off Did you ever feel that the country would be second guessing your income maybe eight years later and influence a market? Something would become such a big area. No, not at all when I started off. I It was it was such a blind decision for me And that was very unlike me because I was always the kid who wanted to know exactly what she's doing What is the plan going forward? How is it going to be? So for me starting a job which I have absolutely no clue about was a huge thing But I just started having so much fun Luckily that the first few months of being a creator I didn't even stop and breathe and think about oh like where is this going or how is it going to be and I still feel that hasn't changed I'm very happy that I started when I started and I'm here where I am But honestly if you ask me, where do I see this going in the next five years? I have no clue I I'm as clueless about that as I was before. I just know that I I Love it, and I wouldn't want to do anything else, you know But what was your earliest challenge as a content creator? You you know you were an RJ who actually took a leap of faith into this very little known profession back then Yeah, what was the biggest challenge for you and where did you stand out according to you? The biggest challenge for me actually came about and I don't I don't I'm not saying this to sound like I had my life together when I started as a creator I genuinely was having so much fun creating content the first few months over a year actually My first challenge really came forward when I had my first content block and I was not expecting that I genuinely thought that I feel a content creator. That's what you do So how do you deal with content blocks? So that was my first big challenge is how to stay consistent How to keep churning out content? I was doing three videos a week at that point And that was when it got really really scary, but I got through it I mean I kept creating content and I told myself that it's fine. Let all the bad content get out And that's when the good one will come so when my videos don't work. I'm like, it's just a phase I'll get over it, but there's no other way of also learning that I think it was a rite of passage that every creator goes through You know, would you say you had the first more advantage back then? You know that you know guaranteed followers loyalty even today and Would you say instead that you know, it's it's a bigger challenge because you have to make sure that in the past eight years The kind of content you created you don't repeat that which is not a challenge for the new people on the block How is that not a challenge for the new people on the block because they've just come up So it's they started there 2015 will start now. So it is down the line. We'll talk to them about how they can't Repeat it, but I don't and again unpopular opinion, but I don't think that It was any Easier back then or any tougher back then than it is right now. It's exactly the same. I mean the economy has grown bigger But so have the number of creators. So I just feel like it's also become a little more legitimate at this point, you know Where I think them if I had started today, I might even have like a fair idea of what the map was going to be but The creators were starting today have different challenges where you have to kind of make your mark in a market That's already extremely populated. So I just feel like The challenges have changed, but I don't think it's any less easier or tougher right now than it was when I started Now let's come to brands because you have a lot of marketers in the audience What is the biggest difference when you create content for engagement with your followers and one which is obviously sponsored by brands? What is the biggest difference for you? There's a lot of back and forth with the script That is a huge difference also for someone like me. I'm not when I'm making content. I don't really follow a script to the T I like to improvise when I'm shooting so that is that becomes a little tough for me every time There's a brand involved, but touch would have been very Fortunate that in the past eight years all the brand collapse 99% of the brand collapse that I have done have been extremely collaborative and I've had the pleasure of working with the most understanding most Open to try new things and meeting me midway kind of brands and I think that is very empowering to a creator So Yeah, I think that was that is a challenge for sure the scripting of it We'd also like to know about your first ever brand promotion My first ever brand promotion was I did a five video deal with the athra.com There were five sketches that I did and I was so surprised that a brand like Yatra had actually And I think I was that I had started off a little over a year ago No, a little less than a year ago I think I had started off in the Feb of 2015 and this went through in the Jan of 26 I spent Jan of 2016 and That was my first collab and I remember till then we were getting all these like Incoming inquire like inquiries were coming to us where they were like hey if you to eat about us or if you put a Story about it not a story. We didn't have stories then but if you put a post about us We'll give you a bag and I was like, oh my god guys is great I get a free bag and my team was like calm down. You can afford a bag And I was like, yeah, but like it's free and it's just one post and that's when I remember my team sitting me down and telling me That this is real estate. Okay, this is extremely valuable Space that you are working very we are all working very hard to build So you can't just give it away. You need to know your words with it And if if it's a conversation it has to be lucrative on both sides and I was like fine whatever so I remember when the first Yatra deal happened I was just like how much are they paying me? Are you sure is that how many numbers like zeros there are in it? I was very I was genuinely surprised not in my wildest dream and I thought that that was the kind of money brands would be Willing to bet on a creator like me But at that point did they micromanage you a lot not really your first not really no I remember having a great experience with them. I remember they were very open I was also because it was my first We were I was kind of working with them to understand how it really works So I was open to their feedback which was constructive They were open to what I had to say about what I knew of my what could fly with my audience What couldn't and I think the one thing that we both agreed on was that we didn't want it to be a Sly pitch like we didn't want it to be like oh like let me just book it on yatra.com like you know It wasn't that it was it was a proper Collab which I was upfront about it and they wanted me to be there So I feel like as long as the basic communication between brands and creators are through it's great Yeah, I don't mind brand collabs and I don't just mean it for the money. I make I'm just saying in general It's nice to meet different people who get different perspective for Different products like for me. I did this one Thing with Cadbury and it was extremely special for me because My father used to work in Cadbury when I was really really young and so it was a huge deal for me So I I mean I'm also coming from a place where I like I want to work with more people So it's it's fun, you know cut to many years later when was when was the yatra deal exactly the year 2016 2016 yeah, wow now if you were to look at it now if I had to talk about the journey, you know from conceptualization To actually putting out that video what which are the difference stakeholders? Does somebody help you with content? How much time does it take to put forward that particular piece on internet? And how much freedom do you get now that you don't know in face of the industry? You can pull it off. I Actually am more spoiled now than I was before I remember those five videos I wrote by myself shot by myself I had my editors working with me at that time and I took a lot of pride in the fact that you know, I've got it I've done five. Are you okay? Are you fine? So So yeah, I had a lot of help. No, I had no help. I did it by myself and I'm sorry But now when I do it, I have a team of writers that I sit down with I'll brainstorm with so I feel like I'm a little more spoiled now And if I was thrown back into how I was making content in 2016, I would have a tough time finding my feet again And tell us about this strangest brand request that you've ever received and how you actually made that work Exam can I want to hear the whole thing? Oh my god if they hear it. They're gonna hate on me Okay, I won't obviously take the brand name, but I once wrote a script And I wish I could tell you that guys this does not leave the room, but we are live but so I once wrote a script where My father's character says why have you made Palak? Okay, it was and it was a joke on Palak. So I got I got feedback from the brand saying and I quote We don't want to offend Palak, and I was like, I'm sorry. Are you in touch with him? Do you know him personally? Can I talk to him and get it? So it's and I remember saying I thought they were joking because I remember sitting down with the team and I'm just like Like what do you say to feedback like that? That was the most Ridiculous item of the joke. I couldn't fight. I had no amote. I had no clue what to say I don't know how to It reply to someone who says no, no, we don't want to hurt the feelings of Palak And then they're like no like we don't want to hurt feelings of vegetarians and I was just like Okay, so then I took a step back, but that was by far the the funniest and one of my most memorable conversations with the brand. I don't even think it was a brand actually it was the agency Yeah, I don't think it was even through to the brand. It was the agency that was kind of So it was funny makes a good anecdote And you know, this is this is a huge responsibility when you're actually doing brand promotions and you know directing directly connecting With the audience through your own platform in a way When did you really think that people were actually looking up taking notice and actually buying the brand that you really wanted? Them to buy, you know, what kind of response what kind of feedback made you realize that I Think I realized the impact of my social media channels way before I started really doing brand deals more frequently and I think that learning about that impact was also what gave me the confidence of doing more brand deals because When you start off, it's a very scary thing, you know, you always feel like Because as creators like me like the way I started I think we They so much of our content on the relatability of it where we are shooting in our pajamas in our bedroom And that's that and suddenly where there's a brand involved it becomes tricky for us also to kind of Believe that okay people will believe what we're trying to tell them, you know Or people will really believe when I tell them that I use this brand So but but the first time I felt like I had impact was when I started making content I put a video out about mental health and body positivity and I Put out an email say email ID saying, you know, if you want I won't be reading these emails And I won't be but if you want to just let out you have an email you can use like just put it out And it was a small activity that I did back in 2015 I think and at that time getting more than 800 emails was a huge deal for me And that's when I realized for the first time that oh, they are speaking back to me, you know, it's a conversation It's not just me speaking at them. I'm speaking to them And I think that makes a huge so that that is also what gave me the confidence to want to do brand deals. I think yeah Now that you're an established name the repeat How does this work this brand ecosystem work for you? You know, are you still approaching brands for the deal? So you're mostly declining. I have just too much work. I can't be going on. Oh, no, no, no Not at all I mean this is my job. This is what pays my bills. This is what I wake up every day and do And I just happen to be in this very fortunate place in life Well, what I do for a living is also what I absolutely am passionate about The fact that I get to wake up every day right shoot edit be an actor be a writer be a content creator It's just I find I understand my place of privilege because I love every part of my job except editing I hate editing. I'm very grateful for my editors, but everything else I love but having said that I There is still a system in place where obviously I work with one dish for entertainment and they have a very Efficient sales team that is pitching me for different things. Also, I'm I've also reached a point where I'm now writing content That I can sell where I want to make I Want to go ahead from the weekly videos that I was doing and maybe make like a six-episode show But I'm gonna need money for it. I need people to give me money so I can produce a slightly bigger show For my channel. So I'm actually also particularly Writing content, which is up for sale where we are trying to pitch it to different brands and different platforms that hate Do you want to come as a common board as a sponsor? And this is what we can do A very new thing I've started with brands is that when I write a piece of content that I think could be Sellable, is that a word? On for sale, I Will make a list of brands that I think might work as easy fits that might just be a Natural integration into the content and then I send it to the sales team and I'm like can we try reaching out to these brands? And that that's how it happens, but we are also very fortunate that we have inquiries that keep coming in So it's both ways I think And also would you say today? There's a lot more pressure on influencers I think CCP had you know said that they would impose a huge fine on endorsers if They make false claims Yeah So what are the kind of checks that you carry out from your side to make sure that nothing is in this? So one of the things that So again, I'm very happy that I started off with a team of people like one digital got me to the platform So deep who's from one digital actually pick me up and met me at the radio station He's like here's my card and you should be a youtuber and I think you have something So I was very lucky to start off with people who had already worked in this digital marketing Industry for much longer than I before I came So they had actually briefed me on all of these things where they were like you have to be responsible for every word that comes out of your mouth That helped me understand how Audiences how how I should I had expected hate because that was the what the pattern of that is what the pattern of the internet is So that helped me get over trolls and hate and unnecessary like not criticism But like unnecessary hit that doesn't it's not really helpful same way Speaking about social issues. This was I I was made to sit down and understand that this is how you can tackle things that you're passionate about So and the same with brands so honestly for me Responsibly speaking and putting out everything has always been a filter way before brands came in and that just simplifies a lot As long as I know and I am accountable To everything that I say and Kind of endorse I think we should be fine So as long as again, it differs from creator to creator so as long as you have these filters on yourself I think it works well for me We see a lot of these videos that talk about you know how a brand is because extra sugar in its Brand has got extra sugar. I mean the sugar this and I mean Sugar-free is not good. Oh, like that. I didn't want to take names Oh a lot of that kind of content. Yeah, you know, which it's also coming out So if you're endorsing something like that, are you actually going deep down and researching about the ingredients? I am yes Yes, yes, I am that Also again, I'm very fortunate to have a team that does it for me very efficiently We will also go and look if the opinions expressed by the brand also align with what I've been working for so long Like for example, there are some brands that are great to work with. I've heard really really good Things about them and how working with them is easier But if the communication includes anything for for example, let's say skincare brands and if the communication includes brightening or You know all of that that is never something I have nothing against them But that is not something I will ever come on board with because I have worked too hard speaking about body positivity and accepting yourself and things like that so I feel like Like I said as long as I know exactly which direction I want to take mostly sane in I think that just filters everything else out You know also the government has made it mandatory for influencers to specify Sponsored content whenever they put out a brand endorsement now has that made things for a difficult for an influencer because Earlier when you started off it was mostly like this this friend I have on the internet was telling me what to use what not to use Recommending it from the you know the truest part of her heart and now when I see that sponsored content I know she's getting paid for it like It's difficult for me to believe that person. So how do you think that is panning out for an influencer? Oh, I Genuinely think it's better when you have the sponsorship tag on that way You as a consumer also know what you're watching. I mean I remember when I started off there were so and also the audience is really smart as time passes our audience right now is Extremely smart. They are very intelligent. They know exactly what they are spending their time and money on so in 2023 sitting back and thinking you all slightly put this in my content and it'll fly It's not going to if anything it's going to be a question on your credibility as a creator I personally like that. It's an upfront paid partnership tag that goes that way audience knows what's going on But having said that I think one of the things that Works in our favor as creators and at least I'll speak for myself is that I know I will take like I said I know I will take responsibility for what I'm endorsing like for example I have a lovely relationship with Gillette for the past three years. We just renewed again I'm very very happy But that was such a seamless integration because way before Gillette came to me I was already speaking about hair removal and how I've been using Gillette for a long time and it wasn't Branded things or again a seamless kind of fit in my everyday life. Anyway, so I think when it comes to doing this As long as you find the right fit for your content and for your audience I don't think the paid partnership tag is an issue And you know another thing is is it tougher for influencers who are into niche content? you know Compact to someone who's into the broader categories like you Just just to give you an example, you know, I'm hooked on to content for taming my curly hair And I see the same influencers talk about maybe what true frog about and they are fix my curls Curl all night curl one everything everything is the same influence of brands or these are in these are brands And there are influencers talking about each of them every day They would come up with a new brand and they have of course paid sponsorship How do I trust them? Where does the credibility there then is that? Gray area according to you, you know where the same influencer in a niche area literally talking about everything But but is suppose suppose an influencer is talking Suppose a creator is talking about how to take care of your curly hair is every post sponsored Wow, I do not know how to answer that question. I'll be honest because I for me That is again a very conscious choice where I need my audience to believe that I genuinely am and I think that is where Long-term contracts with brands work better in favor of the creators the credibility of the brand and of the relationship with the creator I Really don't know. I'm so sorry. I'm gonna have to Think about that one There was also this time and you know when you had to establish yourself in Bollywood or You know have a strong, you know background in television to land yourself an endorsement deal Now it's it's sort of the reverse, you know where you can actually start with, you know Gray having great content and endorsement will follow and then maybe you kind of get that break in Movies like it's happening with you. I mean you I mean there was mismatched of course and there is a near that just came out Would you say? Whatever the clout of social media influencers being on the silver screen would actually give you a leg up with the new age Audience or do they not really care about the traditional mediums today? You know, I think That I couldn't have become an actor and a creator at a creator at a better time Because thanks to OTT, thanks to YouTube, thanks to other streaming platforms that we have At this point it's become a pool of content and Audience At this point if you see I don't think we are really Judging a piece of content based on where it's coming out if it's good people will go to watch it in the theaters and If it's not then you could put all the marketing in it You could have the biggest people you could have the fanciest names and it wouldn't even work for free on YouTube So I think at this point what the audience only cares about is content, which it should also Because it's a great time to be a creator. It's a great time to be a part of stories that no matter what the platform work so a Lot in that dynamic has changed definitely. I mean the past Especially after the whole digital boom we've had in the country. I think India has completely changed and I feel so proud when I travel and I go to different countries and everybody talks to me about Oh my god, you come from the biggest digital market in the world at this point So I understand that everybody's eyes are on us. I understand that we are kind of taking this Monster with us everywhere we go But it's great. I mean I think the audience is becoming definitely becoming more Aware of the choices that they're making with their content and I don't think they are any more inclined towards silver screen as they are towards OTT Interesting and we'd love to open up. I mean we'd love to have the audience ask you a few questions I'm sure they are ready to go This is always such an awkward time when you open it up and then I'm just like waiting what if nobody raises their hand Thank you That's okay. We'll get someone to pass it on if you don't mind Yeah Cuncheon of course one of our editors. So we're gonna give it to her Cuncheon You mentioned that you used to get you know a lot of offers to post something and Then in part of you to give her free bags and all but your team used to guide you can you don't do that? So I was wondering I mean you had just started so how big your team was then and how did it work? I mean you did not have any collaboration by then. So how could you afford a team? Oh? So one dish like I said one dish will actually got me to the platform I remember when I had my first meeting with one digital. I thought I'm interviewing to become a youtuber I thought it's a job that they will pay me every month for and That's how clueless I was about this entire life and they were like no, no You you do it and we help you and then the whole contract was explained to me everything that went on forward So that's where the guidance came and how I could afford to have a team is that? Because it was a sharing thing it was not like I was paying them anything out of my pocket whatever we would earn we would share and Also, I think big ups to my parents because I remember going to my parents and telling them that you know I have worked in radio for a year for someone else. I wasn't making any money then also But I said you know, maybe I'll work for myself for a year and see if I can make enough money and my pens are like We're both working. You don't need to worry about that. So if they had not shown that confidence in me I wouldn't have the guts to actually Work without expectations of pay in my first deal happened And it was very important for me to do that first deal because that's what also gave me the confidence Okay, there is money and it takes some time for this profession to get the money ball rolling But when it does it's I mean, I'm not complaining Wonderful, thank you. Thank you All right, can we get the mic pass? Thanks function Hi, my name is Pramod. I run a digital agency. Hi, my question is since you are one of the pioneers in your segment if you could enlighten us how digital agencies can play a role in making this influencer game Go bigger and better To be more precise with my question or to explain this more if if I was looking at creating a pool of influencers in you know, just the way one digital did for you 7-8 One digital is yeah, one digital is our partner manager and multi channel. Correct. So Is this a pattern which other agencies are already following? Getting into a contract with upcoming influencer and then doing something together I mean, I think so But Honestly, if you want I can put you in touch with Sudeep or Gurpreet who work with one digital And they can actually help you understand this better because they do that part of the That could be They'll have they'll be the right people to answer this if you could just maybe after just give me an email Thank you. Thank you, Pramod. Thank you. Hi, project. Sorry. Oh, okay, right there on the left. What are you acting on? Oh, thank you Till till half the time me and my daughter Yeah, I said hashtag fan moment at E4. Yes. Yes still half the time we were thinking that you are the murderer So we were like you look too innocent That's why we thought you are the murderer So how was how was it from? I'm moving to movies really from from From the world of creator and all that Honestly, I didn't even think these doors would open up for me I was happy when I remember when I started doing youtube on my vision board that god Just give 30,000 subscribers in life I don't want anything in front of it because I thought that was the extent of becoming a successful youtuber But I never even imagined that these doors would open up for me I never even imagined that people would be looking at me through a lens another thing That I thought was because I have this personality that is on online Which is also offline. It's not an act But I'm just saying that because the way that I am I'll always get this one kind of roll pitch to me You know the the bubbly The voice of reason the best friend, you know, I thought that is all that will come to me But I was really surprised that writers and casting directors and directors were actually looking at me And testing me for different things. So it was it's surreal. I still don't believe that That those doors actually opened up for me Try more for movies. You will do really really great. Thank you. Thank you. I appreciate that Thank you so much. I believe you had a question My question was similar to his actually but I take it forward So we're seeing you in movies and series also and we've always known you as a youtuber What do you enjoy more like are you do you love doing the series in movies more? Or you love being the youtuber that you've always been It's so strange to pick Because they're both so different like what I love about being a youtuber is that I'm in control of everything Like I will write I will shoot I will edit I will have a say in everything So I remember the first time I was on set I was so uncomfortable Because all I had to do was get into hair and makeup know my lines go on my mark say my dialogue and then cut And then I don't get to see what I shot or I don't know how the edit is happening or I don't know when it's coming out Also, so I didn't shoot 60 episodes uploaded every day. So that whole Dysmorphia of content in content creation in my head was tough But it was only tough for anything the first one week because as much as I love being a youtuber. That's a lot of fun It's also a lot of fun to be an actor because I thought that I enjoy acting because I write the characters But then I started performing characters that I've not written and that's a whole new space It's very exciting. I've also been very fortunate to work with people who are great at what they do So it's a learning curve But I can't choose I really can't Sure, do we have any further questions? Maybe one that's about it. Yeah I think the front rows have taken all the limelight here. All right Hello Not at all. I definitely can't hear No, yeah, yeah We love you. I love you personally. Thank you first of all. Thank you. Okay So I think I wanted to ask this question to you It's completely on your fiorno answer or not But what do you think now that we all know that the blue tick on instagram We all can buy it, right? So how do you feel as a creator? I just wanted to know your opinion on that Will you be disappointed if I say that I haven't really given it a thought And I'm not trying to dodge it because I could always tell you no, no, I don't want to answer I've really not given it a thought So it doesn't affect you because Joe cheese The blue tick, right? You got it verified So how do you feel about what to do Oh See as grateful as I am for the position that I am in right now It's the same thing. You know, I owned it So I don't really have to go out saying but like I earned it and you did I mean, that's fine. Whatever floats the boat. It's really funny when I see all these comments of paid promotion with Ticks and I'm just like, okay, that's where we are right now. All right Yeah, I've I doesn't bother me. Honestly. Yes. Thank you. Thank you. And I and I know that I've said A lot of the front rows have had the limelight. I think there's one more lady out there She's been really earning for the question. So I think we should give her an opportunity These lights are into my eyes. I cannot see anybody Hi, Prajakta. Hello, uh, Tanvi Parchure here. Hi, Tanvi I want to actually understand since you've been creating content for all these years Okay, you started with the schedule of, you know, three videos per week Then you took a break in between And I remember watching you coming out and you know, uh, telling your audience That I wouldn't be creating content for some time and you know, you stay with me I won't be creating a comedy comedy content. Yeah sketches. Yeah So I want to understand what is the role that I mean as a creator you've built this community Now to for the community to stay with you For so long when you're not giving out the content that they want to see I'm probably Focusing on other things that you are, you know, are looking forward to How difficult is it to you to keep that community engaged? Or, you know, because today the like, you know, we were discussing in the earlier, you know, panel discussions also The patience level, uh, levels are low. They want instant content. They want to see more Of you because they are your fans. Yeah So, um, you know still having those comments saying, okay, okay, p Good job. Okay. Whatever you're doing. We'll wait for you. How, um, how are you how are you managing to do that? A So much credit to my audience and I've said this all the time. I have the best audience if I have I'm As much as I am up for trying you things. I'm not very gutsy Okay, I'm I think the only reason I can do this is because my audience has always shown faith in me at the highest I was gonna say at the holes at the highs and the lows um So, um I even had the guts to say, you know, I want to spend more time writing Different content and I've spent the last one. You're doing that. So, um, uh, it was very scary because also I kept thinking that what if I just fall out of habit of creating content? Like what if I just become too comfortable with sitting at home and writing and that's all I'm doing and You know, I'm going away for two three months shooting something and then I'm back And what do I do for the rest of the year my engagement my brand's like what am I how am I going to sell and I'm going to keep making money but, um Slowly and steadily. I think the fact that uh, I didn't completely disappear So I'd stop making comedy content because I wanted to spend more time in writing I was still uploading My other videos from time to time. I was still trying to see Opportunities where good content could be created good conversations could be made and then put out Um, and my audience was enjoying it and they quite liked it at the same time. I was uploading shots and reels Uh, because I was creating short form content and that has been on for the past year that didn't stop So I think the whole I've not been out of sight I think that helped Hopefully Yes, thank you. Any any feedback that uh, I'm so sorry. I might have to cut him because Maybe you were the one who commented saying okay P We are with you. All right. Can I just get the last part of the I'm sorry. It's just I'm sorry. I'll make it up. I will no no you don't have to make it But anyways a quick one. Yeah, sorry. Yes Yes, and you're also working on your book now, right? Yes. See I knew we have to talk about this Good. Yes. Let's talk about that. Uh, yes So the kind of feedback you're getting on that if tomorrow a brand approaches you saying that how about doing an integration there? Will you be for it? She's so happy getting that question. All right, but it's a tough one. I want to say how to answer Uh Maybe once it's done writing Then maybe I can look at how I can do collabs because that'll also be more effective and in a familiar space of how I know I can sell brands Because this is my first book. I don't know how to integrate a brand into this new piece of content I'm working on so maybe I'll learn on the job if I end up writing more But uh, maybe once it's done Yeah May I intervene now? Yes now you may. Yes. Uh, neeta. Would you like to say something? Yes So Prajakta was worried about not a single hand going up. I think they can spend an entire day with you. Oh, yeah So let's give uh, Prajakta a big big round of applause. Thank you so much. Thank you everybody