 The VPS strategy for Luminar. Okay, so you're here at Hadoop Summit 2014 and you work with Hadoop. How do you work with Hadoop in your own position? Yes, pretty unique what we do. So we use Hadoop to not only ingest a lot of data in terms of what we're doing, but basically to allow us to create very precise analytics to target the Latina market, the Hispanic market. Okay. So we're building pretty sophisticated models that are based on empirical data, rather than sample data, to reach very specific goals for our clients. So you see you're working with the sampling data, for what the markets are brought to? No, so what we do is we have transactional data. So we collect data from about 2,000 different sources. Okay. You know, it could be everything from transactional POS data, a loyalty data. We have online, offline, transactional, content consumption. So we collect all that data to be able to create an understanding of what a consumer looks like, what a Latina consumer looks like, what their footprint is based on those transactions. So were you native or did you come from a different architecture? Interesting. Yes, we had a traditional sort of data environment that was kind of limited. We migrated to Hadoop in 2012. We had a more traditional data warehouse environment. We were one of Cortenwork's first clients. I think we started Spring 2012, and they've obviously been a great partner, but what really is important of this is that we got an environment that allowed us to scale and grow where we needed to go. So how's the journey been for you? Like, what was it like? It's been a long two years, a lot has happened. It has. I think that as a company, we started, we were taking us anywhere from three days to process data where we needed it. That latency was cut down to three hours on average. We went down to, in terms of the data that we were processing, we had about 300 sources of data. We're about 2,000 sources of data that we're processing, refreshing monthly about 15 terabytes of information every month. I've seen this start as an initiative that had limited data set that we were providing the value to our clients, but not nearly as robust as it is today. So it's really exciting where we are now. So with respect to the rest of your data operations, what part of it is it doing? So Hadoop basically is the technology stack that we have. It's basically heavy focus on being able to not drive the analytics that we drive. We're sitting not only with a data component, but with a mathematical component as well. So we're running R, we're running Tableau, we're running everything that allows us to deliver a SAS-based analytic model for our clients. So it's central? Correct. And it's very, I think that I love the term that they use the data lake because it really is that for us. So we ingest all these different data sources. We're not sure what we're going to do with them all the time, but depending on the client needs, we start finding those correlations. So we have this hub-spoke approach where we can push the data analytic need depending on the project itself. But that repository is there and the refresh is constantly happening. So it's pretty valuable to us. So you've been involved in the community since 2012. What's the vibe of this show compared to years past? You know, it's really advanced. I think that I remember early on, some of the early Hadoop shows that I remember, the players were different. I think that now I'm seeing the number of vendors in the space is much more significantly larger. The quality of the event is also changed as well. So we're getting to see more hands-on examples of what's happening. The technology track talks are much deeper. And in this event, I'm starting to see much more discussion around, well, what is it going to look like two years from now? I think there are going to be more consolidation. There might be different aspects of the environment that are going to help us advance what we're doing. So really, I think that it's exciting to see what's going to happen a few years from now. And that question, if you ask me that question two years from now, it'll be interesting to see what answer I can give you. Any predictions you want to go on the record? What do you think is going to be two years from now? You know, I think this continual consolidation is going to continue to happen. Do you think the CLS direction is going on? I feel that more vendors, more players are going to mature. They're starting to mature. I think that what's still challenging is that it's really complex still. So I think that we're going to see that complexity begin to streamline. And that will happen when these vendors start to consolidate. Thanks, Oscar. Great. Thank you.