 The migration phenomenon is quite huge here in Kenya. There are many people moving from the rural areas to the urban areas. And a lot of these people are young. And why are they moving? They are looking for better employment and education opportunities. But we forget that as more people move from the rural areas, we are putting more pressure in the urban areas. So that's why we see that there's a lot of informal settlements that are coming up. But also, we have a rather large informal economy, meaning that they're not going to access the decent jobs. So they access more precarious jobs. And that's why we're saying that through this project, we are trying to address the adverse drivers of migration through local value chain development. That means how can we provide better and more improved employment opportunities and entrepreneurship opportunities in the rural areas through agribusiness? KEMBU is a hotbed for migration because first of all, the proximity to Nairobi, that is the capital city where people perceive that there are many job opportunities here. But then we also have to encourage them to stay within the rural areas because Kenya needs farmers at the end of the day. The farmers that we have are quite aging and we need a future bunch that can be able to carry on the angry culture to find this nation. They don't believe that farming is not for them. This is what they have seen their parents doing from time immemorial and they want to do something different. Angrika has been linked to poverty and business for the people who have not come to school. But then we see that our youths are quite educated and they want what they call the decent jobs because to them, farming is not a job. So they are going to the capital to look for employment. What we are doing in this project is we are trying to help you play their role in the angry business so that we can create opportunities for them. First of all, it's to train the men, to empower them to say that in Angrika also there is that their business. They can still make a lot of money through the angry business. They don't have to go to towns to look for jobs that are not there in the first place. What we have seen is that agriculture was considered not cool or fashionable. That is what the mindset has always been. But we are seeing a new crop of youth who are taking up agriculture. Those who have known what the secret is, many of them who are graduates who have gone to schools, gotten their degrees and having seen the benefits that have come out of it. And not only agriculture, but we are talking about agribusiness, bringing in the business perspective into agriculture. These are the mothers. These are my seeds. First of all, I'm going to breed them. It's four months old now. They are doing well. And then if I have a hundred plus others, then I start marketing them. One of the beneficiaries we support is Ruth, a unique young lady who studied for a job in the hotel industry. But following three years in the industry, she decided to resign from her job and get into agribusiness. She is currently undertaking a poultry project which she got support from the FAO and county government. And this is a lady who is quite ambitious. She sees herself as the next millionaire, having a whole range of chicken and being able to supply the major hotels and supermarkets in Kenya. So for me, that is a story that has stood out. A young person who could easily have worked in a white-collar job but has obtained, or her choice of work or business, is in the agriculture sector. There's no need of going to other countries. You have seen some youth going to even to Dubai, Qatar to look for jobs. Then they come back frustrated. At the end, they are like, oh, I wish I stayed in my country. This is our home. God loves Kenya. We can do it. The market is with us. Wake up and go for it. Whatever is in your mind, you perceive it. And later on, you receive it. Rural to urban migration is very common, especially with the youth. That is because of lack of employment. But right now, I've come to run that agriculture as the potential to create many jobs. Because currently in Africa, we still have an opportunity to come up with businesses, agribusinesses, which can sustain our economy and improve our livelihood. As a country, we have been trying to make agribusiness cool so that we can attract more youth. And one of the things that we are doing is to introduce technology. And when we bring technologies within the sector, like the mechanization part, like the value and nation, then they are now interested and they can be able to come in. And again now, we are also trying to change the mindset that they don't have to be farmers. They can be transporters. They can get into the value and nation. They can be the marketers. They can be the input suppliers. Now, we see a change of perception. And we see now the youth, the young people, they are really prone to be farmers. Yeah, especially now that they realize in Kibu County, there are so much opportunities for us being close to Nairobi. There's a lot of market and there are the opportunities that are coming in. Now the youth are more outgoing. They are now going back to the farm to make the money. The girls and the papas know that's why you find me having these kids, feeding them like my babies. You must love whatever you are doing. Once you change the mindset and you love whatever you are doing, you achieve a lot. Having visited our youth over the past few days, I would say we have changed a lot. A few years back, even when we were starting this project in itself, many of them were quite skeptical. But having gone through the trainings, having been supported to have linkages with the market and even to access finance, we are seeing them open up their eyes and their minds to the opportunities that are out there. But one thing that we have really seen stand out for us is that many of these youth are people who have gone to school, who could easily have gone to look for a white-collar job. And many who have wanted to migrate to the urban areas and also internationally to look for some of these employment and education opportunities. But many of them have chosen to stay back home in the rural economy and see how they can build their agribusinesses. And the key message that I pass out to youth when we are out there is that it does not only have to be production. There are very many opportunities that are in the agriculture sector and in agribusiness. Because the future is theirs. We are the future leaders. We are the zero-hunger generation. And of course, we have our population gradually increasing over the next few years with the food demands also growing. Therefore it is important that youth are brought on board and engaged in the sector to be able to produce for future generations.