Strata Summit 2011: Jodee Rich, "Move Over Nielsen: Rethinking TV Ratings"





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Uploaded on Sep 21, 2011

By using social media metrics, TV networks can now get ratings for their programs in real time.

Jodee Rich


Jodee Rich believes social media is creating a global collective consciousness that is rapidly shifting the power base from big business, religion and government to the global consumer. Jodee has consistently identified major industry trends. He started writing code on punch cards in 1972 and by 1979, he wrote software for the Apple II 64k microcomputer and founded Imagineering, to market and distribute microcomputer software and hardware.

In 1987 Jodee took Imagineering public, grew the company to over 1000 employees, and in 1990 it was acquired by First Pacific. He founded One.Tel in 1995—a mobile and long distance network operator. In 2006, Jodee founded www.PeopleBrowsr.com, a service provider of social media data, campaigns and analytics.

PeopleBrowsr has built a 20 terabyte three-year DataMine of public online conversations and provides data, campaigns and advanced analytics to Fortune 500 Companies. He is also a pilot, mad scientist, skier, blader, kite surfer, husband (of a banker) and father (of three).


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