McCarty & Associates - the 4 P's of Strategic Marketing





The interactive transcript could not be loaded.



Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 11, 2009

What is Strategic Marketing?
Many people think that marketing is advertising. However, advertising is just a part of marketing. In marketing there is the marketing mix - or the four P's - PRODUCT, PRICE, PLACE, and PROMOTION. In strategic marketing we review all four areas - "to make sure your house is in order."

We have found that sometimes when a client thinks they need an "ad," what they need is to reassess their PRODUCT, PRICE, and PLACE... as well as the PROMOTION!

If PRICE, PRODUCT, or PLACE are off - then all the PROMOTION in the world will not work! We look at the client's goals, targets, demographics, etc., and strategically plan a promotional road map.

Contact McCarty & Associates to help get your company's strategic marketing potential off the ground!

(360) 426-8374

  • Category

  • License

    • Standard YouTube License


When autoplay is enabled, a suggested video will automatically play next.

Up next

to add this to Watch Later

Add to

Loading playlists...