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Published on Jul 25, 2016
There are plenty of basic but critical things you need to know for your content marketing strategy to be effective. This episode covers the ROI of content marketing, including building trust with your target audience, and sales generation. These fundamentals include which content marketing metrics to track, what to write about, how to create high-quality content that stands out, and how to promote your content.
To make sure your content strategy is up to snuff, check out my post on how to write better content for your brand: