 So I know a bunch of people who are going to have a tough time with the customs this year Because they're taking from can all kinds of gold, bronze and silver. I'm talking about team Leo Vinnette So, Raj, this is I think this is your best year so far and you also you also topped us India's highest coder agency Yeah, dream run. Yeah, I think I think it's fantastic Fantastic, and I think the best thing is when you see winning for five brands Winning gold silver bronze best thing is winning for innovation sustainability data promo What a PR? I don't know that you have a business transformation media Social I don't know all the category possible right multiple category multiple clients Multiple color of metals. I think fantastic. I think I've done a dream run, but very good run very good run You know how often does it happen that an agency enters six pieces of work and actually takes some metals for five So tell me how many did you actually have as contenders to pick these six? Uh, I think every time we get a brief. I think one would have the best piece of work Right and we try to make a best piece of work. And that's what always the aim is Kansi is always the byproduct by the way. It's not the main product that we start with So we had I think so What six we are talking about now because we've seen that yeah, I think yeah Those are the six good pieces of work that we were happy with I think The others were good piece of work, but we are very tough to ourselves. We are very very tough to ourselves I think you can see you can see people are smiling And say the eyes it says we are brutal to ourselves when it comes to good work So, yeah, it's it's a great one. It'll get one for us and also talk about the evolution of leobonet at can Past many many years you've really really bettered yourself. Yeah, I think uh, I think I think it's uh, what do you call that? It's a the evolution of the I will not say the evolution of leobonet in the Kansis evolution of us as the creative agency Uh, right, uh, we started changing ourselves as uh, as a more creative database creative agency Of course, we never talked about those things Because if you remember that in when the innovation happened, I think three four years back Uh, there's a first time we started getting innovation. Of course, uh, then kovat happened things slowed down But I think so as a company in the last two years we become more resilient company Uh, I think somewhere thanks to kovat Uh, we start having you know, we'll talk about that How the meetings and everything Tuesday meeting for every piece of work that we look into it the new business The the work but the work become the center of it because client don't hire you for Meetings or PowerPoint. They hire you for good work Right and and this was the and that's how the entire thing changed. I think last four years Three or four years the entire goal of the agency changed from only doing the work to having great piece of work You know and you can see that and kansis byproduct Yeah, the the better work happens the better in the kansis goes and that's it Are you another thing is yeah, I think there's a really point So I've been part of uh leo bonnet for 15 years now and I can tell you this right bonnet has hatched history Bonnet has had the history of winning in traditional categories always right it's print outdoor film That's what we used to win right but the game is changing and and we've changed ourselves I believe that you know the categories that we've actually scored in this year are all new age categories that data the innovation We're talking about business transformation. All of these are new categories, right? And that's that's a reflection of our new thinking our way of working which is completely changed and And it's taken us some effort. It's taken us some time to reach there, but I think we're on the right path now You know another thing which is very very unique to leo bonnet is it's it's not just a man that you're creating It's not just a platform idea that you're giving but you're actually Ensuring that end to end that application is happening. Yeah, please please elaborate because I don't see that happening with many many other agencies Right now So how do you go about it because the category the the pieces that you've really won for today are not traditional Not typical pieces of work. Yeah. Yeah. Yeah, so so I'll give in a I'll give a couple of process and I'll tell you like I'll give in a smart farm right when the smart farm was happening I think the team was going to villages including I have gone to villages and stayed there Either it is West Bengal or villages in West Bengal or Punjab or mp or gujarat We went and stayed there when you go and see the actual problem You can't just do an ad and get away with that. You know, you find a solution or do you find a solution? You says, how can we go to enter the process happened? How can do the end product happen and how we see the product right? Everything's happened. Uh, step by step by step. Most importantly, we don't we don't get a brief and start thinking. Um I'll add curtain right or just some mix them tvc or make some nice stories Of course, that'll happen. I'm not saying that's not part of our industry that will go to happen But the what the human problem you're solving? What is the what is the what is the cultural truth that you are missing that you want to get it back? When whisper happened again whisper what doesn't happen overnight? It took us three to four years to make it happen. We have been keep girls in school. We have been looking at what you're doing Uh tvc's uh year after year after year and suddenly nothing is changing but not that much What is the problem? It is the problem is there is no education in that if we can't change education books Then no change will happen. In fact, uh today Uh We got the book uh by uniscoe not only talked about uh, what do you call that uh period? Uh education for girls but for handicapped but for uh transgender So now look at it now. It is not thinking of one lens But lens that can solve human problem in multiple lenses. It will take time Change doesn't happen overnight and when we start thinking like that we start actually uh changing every single bit of it Not only from the ideation of the process the problem process the ecosystem that you're creating the service you're creating the product We're creating and at the end the communication we are doing for it and obviously packing it for you I think it's a it's a larger larger conversation, right? I don't think it's just about awards or can Uh, because if you see last decade has not been easy on agencies Some really large agency have shut down. They are weak. Some people are retrenching Salaries are going out. They scare all over, right? I mean you meet people in advertising. Oh, we are surviving, right? and I think the reason for that is because agencies or or creative companies who've managed to move up the value chain and said to the clients that we are worried about your business That we think about whether you're growing or not Those are the agencies of the future Right, it begins there. It begins by saying that we are not here to create campaigns for you We are here to discuss what your outcome is and we are not here just as advertising people We are here as credit people, right? So if you say creativity is your is your core and business is what you can solve and human problems What you can solve then you build and structure the whole organization around that and Therefore, I mean if I might say and it's a it's a it's a can conversation we are having here But if you look at leo Burnett, we've grown 70 percent in top line in the last five years We have grown 10 basis point on margin In in the last five years. We are 750 people Right, we have 150 clients and we have almost every marquee client of the country and all our clients are growing Right, so I think it's a larger conversation. We don't wake up in the morning saying, okay, let's create Work for can or let's create new age stuff for can we wake up in the morning saying how do we Get our clients to win Their business and how do we do that with the most spectacular? Creativity element, right? So it's an organizational strategy. It's how do you position our business on the on the value chain? And I think that's what is beginning to deliver for us now I want to ask you about the Indian contingent. How do you think we are perceived on the global stage right now? I I think I think that game has changed completely, right? Yesterday we were at a at a party. I will not name which party and so many people were Were seeking me out right and saying and I'll say, oh, you know, I'm the urge from from Mumbai says yes Of course, we know you right and and so and so looking for you can we do some great work on this brand, right? So I think the whole whole tonality has changed For us. I think more important is change amongst clients Right global clients are looking at our work and saying can we replicate this across other markets? Right, we were having rather than I were having a conversation with the CMO and the entire team of a very large multinational client yesterday And they're talking to us. How can we take what we're developing in India globally? Right. So India as a source of Creative business solutions for the world is how we are being looked at and I think I must add There's not just us doing this. I think a lot of the work which is coming from India Now is of that order and and I'm as much as I'm proud of what we're doing at Leo Burnett I'm also very proud of what's happening at other agencies within India because collectively we are rising Right and we were discussing Neeta of whatever has happened last year with with vice and densu And I will go back to 10 years back whatever happened with all the work that India won Right from the coca-cola create work. I think it's all set the stage for us to ride and rise Love it. And Dheeraj, you want to see that gold line once again? Come on guys And I'm so going to plug impact here. We saw this coming. We put them on the cover last week Thank you so much guys such a delight speaking to all of you and keep winning