What Web Teams Need to Know About Design, Development and Content Strategies





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Published on Dec 2, 2011

One Project, Three Strategies: What Teams Need to Know About Design, Development and Content Strategies for Content-driven Initiatives
Thursday, December 1, 2011 at Gilbane Boston (http://www.gilbaneboston.com)

The tensions of the quality triangle have shifted from Quality, Cost and Speed to Content, Technology, and User Experience. Getting these strategies to mesh well on a project gets tricky, particularly when layered over the usual constraints. There will be no fist fights, but definitely lively debate as three seasoned practitioners, one from each discipline, come together to elucidate the strategy of their disciplines, advocate for the important aspects on a project, and figure out how to make them play well together in the project sandbox.

Rahel Bailie (http://twitter.com/rahelab)
Content Strategist, Intentional Design
Content Strategy Perspective

Seth Gottlieb (http://twitter.com/#!/sggottlieb)
Founder and Principal, Content Here
Development Perspective

Jeff Cram (http://twitter.com/#!/jeffcram)
Chief Strategy Officer & Co-founder, ISITE Design
Design Perspective
Video shot, edited, & produced by Scott Templeman (http://twitter.com/#!/tallbonez)


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