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Published on Oct 31, 2011
Taken from the Gartner CRM Summit 2011 in London, this is a presentation given by CDC Software's Senior Business Analyst Paul Baptist. Paul discusses the importance of social media and how this could affect your CRM strategy. Paul also highlights the power and usability of Pivotal Social CRM and how it can help you to take action, take advantage, take initiative and take notice of what your customers are saying about you.