 If I were to put a headline on CES this year, I would say it's about putting the customer at the center of everything. And I know people have been talking about customer centricity a lot for many, many years, but in this particular case, it's understanding the needs of a customer in a new way. When people are introducing new products or new ideas around media or advertising, we're seeing, finally, they're speaking about the customer's needs first, and that's a nice change. When we think about brand and Accenture Interactive, we look at it as a set of promises. And if you think about a brand and the way people engage with it, we are noticing here at CES, I'd say the key takeaway is the way that that promise, that brand promise is delivered is through experiences. It's way beyond personalization, if you think of it from a brand or a marketing standpoint. There's a much more heightened sense of relevance in real time that you're seeing be delivered here. Accenture Interactive is laser focused on helping our clients create, build, and run the best experiences on the planet. And when we talk about experience, we think about it in a different way. It's not just the experience of a website or a mobile app. It's any way a brand can touch a customer. So when you think about all the things that need to come together for that, it has the best of creative, the best of enabling technology, the best of design, to be able to have those experiences speak to a customer in real time and in a way that addresses their need in the moment. I think the one thing that brand marketing needs to evolve to when it relates to consumers is this idea of stop marketing to them and stop communicating to them and really think of it more as a partnership. I think the one thing that's lacking for a brand today is empathy. There's lots of tools for marketers and I think that empathy is probably the most important one. And when I say that, it's to really put yourself in the shoes of the customer and to start to define success on their terms versus the traditional metrics that the brands usually have been using.