 Recently, a viewer asked me, George, is it possible to get clients without marketing? And my response is, it depends on what you mean by marketing. Because if marketing is a chore for you, if you're like you have to have the energy and time to do all these blog posts, to make all these videos, then I don't wish that on anybody. I don't wish that kind of chore on anybody. Or if you think of getting clients as having to be clever and persuasive and reaching out to people with just the right words so that they'll be convinced that you are the only solution for them, I don't like doing that either. So I think the most important thing is to reframe this idea of outreach. Let's say, and the person asking me is saying basically, George, I just want to do my client work. I love doing the work. I'm so good with people. I don't want to have to do the marketing. Can someone else do it for me? And well, to first answer that question, can someone else do your marketing for you? Yes, if you have a couple thousand dollars a month to hire, and even so, that person will probably do marketing that's not very authentic to you. So I really feel that, especially as small businesses and solopreneurs, it's really important and helpful for us to first start to do our outreach in a way that's authentic to us before we start to think about outsourcing and automation and things like that. So let's first reframe what this outreach is about. It doesn't have to be a chore, and it doesn't have to feel like you are trying to strong arm anybody into anything. So imagine you are a musician and you want to perform. You love to perform. You love to play music and delight others. But if you don't invite anybody to your concert, how will you be able to perform? If you love your music, then you're simply out of delight saying, I would love to share this music with you. So it's this feeling of delight. It's this feeling of connection with one's ideal audience. If you have a story to tell and you want to tell a friend a story, your friend cannot enjoy your story if you don't tell your friend the story. If you keep it within yourself, who can benefit and be delighted by the story? And that's really what authentic marketing is about. It's connection. It's helping. It's delight. That's it. So when I make these videos, I'm not thinking, gosh, I hope you watching this will decide to come to my website and sign up for my, no. I'm thinking, how can I say something that is meaningful for me and that I believe will be meaningful for you? And that's it. And I enjoy doing this because I have reframed it as my service to humanity. I do this. I share these messages because I've heard that people benefit from it. When I work with clients and say certain things, it benefits them. So I try to say it to you as well. And seeing and as I start seeing people benefit from it, I have the motivation. I get excited about having more people benefit from these messages. So that's where advertising, paid advertising can come in. I've said it before, your content and your ads for your content is your ministry. Rather than some chore, rather than some way to try to get clients, let's reframe marketing as connection. It's like making a new friend or if you're an introvert, I'll just say it is your service to the world that is deeply meaningful for you. You have thoughts and stories and experiences that will be tremendously beneficial to others if they only knew about it. So why are you hiding? Why aren't you just sharing that as a service and as a way to connect with kindred spirits? That's it. So if you reframe marketing as these things, then hopefully it becomes a joy rather than a chore.