 Safety is a key issue that persists in our society today, and an innovator named Kartika has come up with a great solution for the same. She has designed a compact device to provide women with assistance. This is a portable device that can be activated by the victim on being assaulted just by the click of a button. It will fetch her current location and also capture the image of the attacker via camera. Safety and security of women and children in the country is utmost priority for the government. To support government's initiative for empowering women, many startups are using technology and working on creating safer society for the women. In today's episode of Changemakers, we have with us Kartika, who is working on making smart safety watch for women, a portable device designed to provide assistance in distress. Welcome, Kartika. Hi, sir. Kartika, please tell us something about you and your innovation. Myself, I am just graduated from MBA of Business Administration in the same of Entrepreneurship. Our innovation is military, something safe, safety wearable devices, which is more because it's a small safety one. Most specifically, it is a wireless network to communicate, to transmit the location, information and also capture the image of the suspect to reduce the sexual harassment which is happening to the humans nowadays. So what problem you are addressing through your innovation is clear from the name itself, but how does it work? Please elaborate on that. It is a small safety watch which we can be able to wear anywhere to go. Like when someone is harassing or the women feel unsafe, they just click one button on the watch. It is an SOS button, which automatically captures the image of the surroundings and also if the arrester craves also, it is sent to the guardians as well as the police control group via some email or some WhatsApp or telegram on any communication platform. And then it also share, immediately it should also share the location of the women as to the Korean as well as the police call with the call also. Okay. So how this idea came into your mind that I should create a women's safety watch? What was your motivation, Kartika? My motivation to get this project because we are the women's, our family tell the women's will go to the college and come before 6 o'clock because after 6 o'clock it will nighttime some issues can able to happen. They did not appeal with the safety. So for that it came from our end only, the public statement came. Like if we have any supporting device or any security along with us means we can able to go alone and we have to able to achieve something in our life because at the 80% age of the family is all of the women's to go and face the society. Reminding 20% of the families of fear to send some child because of nowadays also it is happening like at 20 age or 20 minutes they get married some other guy. So they have some dream to achieve but the family cannot able, because of the fear the family cannot able to send the child to college or something to go to job like that. So if they have some device or security means they can go and achieve then say they also get some achievement because nowadays the women's entrepreneurs are going on. So this is the motivation because we also facing that issue in our life. So from that only we get this problem statement. Kartika how is your device unique from all other existing products present in the market? Like a lot of devices are having like government also launched, Government also launched one app called Karmalan app. It is the app is only for the mobile. Our watches from different performance like our watches stand on which they are not able to connect it with any software because the first the government get that mobile phone and throw it out on some other face. The instance is happening in another face. So the police cannot able to connect with they also cannot able to get the suspect like the camera capture the image of the suspect. In nowadays we have lot of technology to get that image can with the support of AI they can able to get that person and also if the person gets some statement means future that the instance is going to reduce. So this is the unique method for it. Women's safety is a major concern these days Kartika and I'm sure many women must have appreciated you for such an innovative idea. When you discussed about it with other women what was their reaction? Can you please share some of your experience? Sure sir we also done some survey in our college also through the college students and also the kids. They said like if the watches some devices can come means they can able to achieve something in the future also because like already I said like after finishing in the college they get married or they cannot able to achieve something in their life. They only set in the household life only. So they said if this come means our parents also able to because the parents have to monitor the child where they going like that. If there are some instances happen means they get some notification the student their child is in some other harassment or danger means they will come and other police also come and easily come and get that before happen the incident they can come and save that child from that. So they is happy. Kartika you have participated in national innovation contest and declared winner too. Can you please share your experience? Sure sir. Like mostly our team is having three women. Starting we cannot think if we can approach we can get we can also winning like just we can just pray and pitch. After winning that we also get some notification in our college also like in Pondicherry we have only one team which selected. So we get notified from lots of them in college and also they also get some motivator from us like if the MBA guys of the three women can actually means the technical guys also can able to apply. So we can get lots of a spot in us and also we get and also we get some motivator bias we can do we can do able to anything at any time. Yes. How your participation in national innovation contest and getting financial and mentoring support helped you in your entrepreneurial journey. Like after finishing my UG I joined my PG like after PG I get some corporate job just go any job like that big thing. After winning this we can able to know we can also able to start one startups and we can able to run and we can able to produce some project and we can able to develop new things because we get a lot of conference and also we can able to stand on with our own and like our family also supporting us to do this like it gives some new space to us new world a lot of things. So you just share about the family. So can you share that when you discussed about this innovation with your relatives especially your mother how was her reaction. Like she was happy like they did not think they also think like after finishing my this one I will go and do some corporate job like if I say like after finish after the winning moment only I share this my to my family. Like we got 8 last grand from the Minister of Education they said first time they did not accept it like you did not get that one like our family is no one entrepreneurship they are only focus on studies only they need because all our relative concursions are all working in the corporate only so they think like I also go and work after this they just after the two or three days only they get like this is real one it is not a dream like and then they support them also of incubation and also supporting us to go you can you three you three guys are not alone like we also supporting like like 50% 50% 50% family support and 50% when incubations are to support that one only we we are going and learning and last four years only we just use the start up and also get recognition by DPAAT. Kartika you are solving women issue but in your start up journey you have faced some challenges too can you please share all those challenges and how you overcome those. Like the challenge we face is mainly in our technological lens because we are coming from the background of management we cannot know anything about the little bit about the microcontour like that so after that we hire some two guys from the ECB tech and they come and they just that we are done that time while pitching we are only in POC stage after that they come they design one PCB this one is a this one is the PCB with the design they design after that only we know that the communication issue of GSM while sending the message some location we cannot able to send it so for that what we have to so we just study a lot of things and come up with one proper solution mostly we facing on technical issue only because after going to the market only we know what is the lot of issue till now the ones the customers are welcome us to when the point will get ready they asking like that. Kartika you have received appreciation from your family members from your mentors can you share have you received any recognition or any award for this interesting innovation who is solving a very important issue of innovation. Yes sir I actually received one one innovation award from our department and also we get to recognize in our college and in overall state also because we are wherever we are our incubation center all to go for some evidence which they also marketing us like like the embryo students of three humans can approach your innovation contest and also they get get funded and also the why the you can also get like that like technology without knowing the technology they will achieve because with the technology you can be able to achieve something and also our family also get to know like so okay now family also someone can able to run as an entrepreneur and also they give lot of support from their side because for the women the family without the family support they cannot able to achieve so only the family support and our incubation support they can we can able to go and spot in anywhere from the foundation. So Kartika your device is for the women and usually women who always used to tend to focus on trendy looks and different designs how are you working on designing part of your device. Like our devices mainly focus on the security only like we also because the girls are most fashionable so we also like 60% in security safety line and also the remaining person is for passion like we going to give the customizes lab like that we planning for the future. Okay so how cost effective and readily available will your product will in the future and have you given thought about its market proposition especially how you will brand your product. It's like because of course because we want to give this for it to all the women from all the state like that we just planning we only like not be planning we have to come with some 7000 to 8000 price because after the 10 mean someone think of why we have to buy this brand product so for that we just think about to come up with the solution in the cost of 7 to 8. Okay 7 to 8000. So Kartika other than the MIC and city have you received support from other sources as well in terms of financial or otherwise. Okay sir like funding we only receive from end one laser like for the prototype support and the mentoring support is which is given by our incubation center at an incubation center pick foundation like now we have only getting support from this in future we can get and because lot of government funds are available to support the startup right now so in future we can get that one also. Great. Kartika you are the proud first generation entrepreneur and so many women are watching this session. What advice would you give to all those newcomers who are considering to start their own startup their own venture. Okay like I because for nowadays the GDP GDP rate of the employment is going less for that I suggest all the all the students and as well as the women especially they have to come and they can own do some for come to an entrepreneurship line because the women if the women can able to they can able to do but without the family support they cannot able so for family line I will just tell them to support the women's and give the women some face to them to achieve something in their life because if the women's can able to achieve something means the next generation of their child cable to see that how their mother or sister can achieve means they can able to achieve also so for that I tell lot all the students to come and join any innovative because in our life we are also facing some problem for that we can able to get solution if we can sit 3 or 4 months we get solution for that and we can get and also we can participate in innovation contest and also get to know by something and also we can use some solutions to our society also and if the loss of women's come out means we can we can solve some less problem and also they can able to achieve something Kartika you and your team members are passionately working for this device what plan do you have for the future of your startup like first we have to solve that women's safety issue like if the if that issue is coming less means another one we going to for the if it says and also we have to develop this for it from we also give lot of version in this so in future we have to come like one unicorn also for that future in great Kartika thank you so much for joining us today and thank you so much for the work you are doing specially for creating a safer environment for the women keep inspiring thank you safety of women is a collective responsibility really inspiring to see innovators like Kartika who are not only trying to use innovative methods for creating safer environment for these women but also spreading message that we all should work together with the government system for empowering women in the next episode we will introduce you to one more inspiring innovator till then stay tuned Namaskar Jai Hind