 Right back at what we talking about big my hands is at five lines palm that shit like Mike Where was that from He gotta stop calling Jamal car for it out that is the last Are you just post the clips he just he's just asking he's just asking crazy question Can I really who is a pig see pork? But yeah, you had to think about that Straight to it y'all, please stand up get ready. We got Zario getting started off like I know Call gillie at 4 a.m. In the morning like we got to start this podcast Me and I was a word for game what you had already been referring to as a term, but it wasn't yet a podcast So how did that that call go talk to us about that call and then what was the approach after that? You know you you talk about the podcast on monetization, but the first time I really got monetization was from gill I don't when I got the joint I was doing these I used to do when I was in prison. I used to watch Uh, uh, what's my man name? Anthony Bourdain, Anthony Bourdain my man so I used to watch him and I said it I said in the inner cities in the ghetto We don't have no directory like we could be 15 blocks from a place and don't know it exists So I used to go to people businesses and I used to do these commercials for people for free on on the grand So I do them and people put them up and they give me food whatever. I wasn't even thinking about For food Somebody somebody got some money for you, right? And I'm like I had to start managing this shit. So I'm in the 48 restaurants for food Give me a slice of that pizza So once he hit me up, he was like dude got some money for you And then after that I was monetizing my IG post. I went from 350 2003 I just kept running it up off an IG one-minute post But you know, and that's how a lot of I was I made a nice amount of money from IG so one morning. I'm at Baltimore I'm reading the article was usually I'd be up there up at night reading a lot of stuff So when I read this article, I said, I gotta wait So I called him early in the morning woke him up. I said, yo, get up read this article, man I sent it to him He hit me back, you know, usually he'd go back to sleep some shit. He called me back. He's like, yo What is this shit? I said that shit really gave out four hundred million in the first quarter in 2019 so April That day I called my man Nick rich. I said yo Nick. I need a logo He done the logo. He had the logo back to me like I want some change. I hit the attorney up. I said, listen I need a LLC boom. I need to trade mark when we were writing and then like April 17th. I was in Utah. We dropped our first ever. So we went like on all categories We like number two with some shit comedy. He was like number two and like seven hours So I said, oh, we got some because at the time it was nobody out like me and Gil When you thought of podcast you thought of Joe when you thought of drink champs a comeback Jack the Joe Rogan You ain't think of two dudes from the inner city Shit, so when we came we like all we got so we did that the one thing we get a call from What's my man name called the Spotify? Rich motherfucker. Yeah Well, we get we get like the head of Spotify at the time He called this and I don't know how you get his numbers That's how you know when you when you pop it you ain't got to tell nobody you pop and they're gonna find you They get your fucking number and they gonna call you and it's going and it's not going it's gonna be some other shit So he calls us a hold up call. Yeah, I'm like, yo, this nigga on the phone man It's blotzy blotzy. I'm a thing is naked. This dude used to run like Walt Disney and he's ran a bunch of shit This dude power. So I say cuz man. I go he like that. So I keep saying he said, uh, what do you want? So I said, what the fuck you I said, what do you want? I Said he said you see y'all can't be on YouTube We want to I say hold up. What we don't we be doing license and deal like what we doing? So gil just gil come on when it's time to check them on fuck it. We ain't doing that shit. Listen, so so that's what happened She said I'm goofy, but but first we'll fuck this up. He was like, what do you want? You got nervous I can't I can't do this shit. I'm supposed to tell No, it was crazy So so we back and forth with Spotify and then all the seven bars do come in But at the time we just kill him We just doing our episodes we just doing it and ain't nobody seeing it and at the time We was just being gil, but all the athletes all the rappers in it's like, yo, fuck with y'all man. No niggas crazy Right, so the whole time we was doing it. We was making money. Yeah, we was making money Independent advertisers because I would go shout out the springfield. Hi, honey Springfield, honey boys Yes, you on point so That's the old Bobby gay that got there beef bacon up Yeah, so Rocking I started going fake. I started going advertisements at the beginning of the podcast to show eggs example So now why gil chilling in the spot smoking in stew smoking we I'm running around all type of people like listen I got you know, you want to do some answer I give so when I come back with a funeral me say funeral I say listen motherfuckers I was confused. I said cuz fuck we gonna have to funeral So I say I got this cuz I said I got this don't you want to look good when you're dying you want to go out So no, this is crazy so I give her the Aisha over at Camden She give us we was getting like I'm talking about like you got to think about us We sell minutes So a month is four minutes. You only get one minute on the podcast. We only drop one We only drop 52 times a year once a once a week. So we sell a minute So I'm like listen man four minutes. I mean give me 20 grand. I need four minutes. It's gonna be popping There's gonna be the best four months you ever got. Yeah, they like all right. I tried She got two minutes to say don't do no more commercials. I'm getting too many bodies That was only two episodes. Keep the money though, but I got too many bodies Right, but but the whole point is the whole point is when we go to Springfield We like listen man, I tell girls to listen put all your jewelry on man We got to go up in his office and go, you know, because I got a set on goodness I'm like damn man if I get these month folks for 52 minutes Because that's what I'm thinking about is minutes I'm only thinking about minutes for you got four you got eight you got months until we went in names like So as always when you go in the company's a lot of times You got to tap into the young person in the company to understand culture of now a lot of times the older people They don't understand it. Yeah, so the son was he loved us, right? He said dad. I'm telling you these guys It's gill coming in. He loved you. Ah, you know gills. I'm like, yeah. Yeah, big-ass rapper Watch So they like all right, so after the joint is the third gill will always say So he told us that we need such assess such as us He's the all right. Sure. He called me Nick. Come on. So I go and say Nick chill They gave it up too much. We double him back. Let me work now. He went in there You know me can I'm out the joint man. I'm trying to date down. Yeah He's on my right to it. So we went in there some more money So it was just it was just about like we knew that we was different. We knew that we was us We knew that we wasn't it wasn't no it wasn't nothing for us to mimic in the podcast space We knew million dollars worth of game was some shit that wasn't out here So we didn't we wasn't mimicking the we ain't look like nobody and we knew that it wasn't nothing real and authentic out There now connected to the young cats and connected to the ghetto and connected to every day people So that's why I mean I was where the game came, but he started that shit in like 2012 when I was in a joint just saying it on the ground so he built the brand up He dropped the tape that was called me and I was with a game and You know saying that a long time and I got footage of me and me mill in the studio in 2019 And I said give you is a million dollars worth of game, but you niggas don't listen I was in 2009 Look what y'all at now. That's what's up. We got another question right here. Y'all can make some noise for that Go ahead Lamar Brooklyn fashion How do you think I love the young dog interview by the way? Why is that? How do you think that was a safe post interview? I mean post interview now was like Damn everything while oh said came came a light We had a you know, I mean we talked to thugs some months ago You know and the great thing about it is that his energy was we was only laugh. Yeah fucking like, you know, but He was like, you know, he said man You said a lot though, he just was like, you know, you said a lot But it was so much that was said after that because it was like we was that was an all-nighter in the studio outside of the interview And I remember After the interview we was talking he showed us a million dollar wire From a rule of law for one show and I said me give said maybe listen Disrespect. He said, I know gee. I know we was just laughing. It was like, you know A lot of times our whole goal is like gill. He always say we Don't really give a fuck about you if you a certain age and I'm not seeing it in the wrong way We really catered to the young boys because a lot of times young boys ain't got no dads or no uncles a lot of them fell Out, you know, and couldn't tend to read drugs So we try to get them gang because ain't nobody will tell them and when we in these spaces It's like everybody afraid to say something to the young boy They just want to be cool. They don't know to say listen young boy You want some dumb shit same thing with push ice the same thing with King Vaughan same thing You know, it's the conversations outside the same with cheese. Same thing with cheese. You gotta stand That King Vaughan interview it was so crazy because If you go back and look in the King Vaughan interview It was King Vaughan PNB rock in his son cheese was all in that interview if you pull back and look So it's like it's so like it'd be crazy. You know, it's like so you you know, you got a heart for it because From us growing up in the streets But for me being in the penitentiary and me seeing a young boy coming here 18 We're fifty to a hundred years life and they don't understand what's going on. It's like damn Fuck what you doing? I know your mom. I remember you was down the way They like and they mom said I'm like, you'll go up there while so it's like, you know You try to tell them that but it's so hard because it's a battle because yeah I might say me Gil might say but you got to go up against everybody else That's co-signing your dumb shit ain't that and it's so fucked up for us because it's like I'll be telling all these youngers Oh, you niggas you wait till y'all getting become millionaires to start doing some street shit Think about that because the streets now and it's not about making money the streets now and it's about violence Because they didn't took the shooter and made him bigger than the money-getter So they they glamorize it so much it's fucked up until where's those Chicago and I talked to Durkin and I said Chicago Fuck the whole country up because they influenced it so much and and the influence got so deep They got even to the rap I told some young kid me and get was told as a young boy was a rapper Philly We was like what Philly nigga, you know that made it off a drill wrap. Nobody because it's not your culture You pop from cities when you pop in the culture When you giving up the culture the link or the drop you niggas if you know y'all Incorporate in Chicago coaching you never been here Everybody's back during Everybody got the link so it's like about it. You mean in this nigga this niggas 44 years old And everywhere we go Niggas say y'all not ass niggas Think about that we some old niggas they got niggas all across the country except in Philly slang But the young niggas they don't even accept they own slang they go out here and use another city slang Think about that It's crazy. So so you gotta stand go back to the interview. He right down here in North Philly We had a we had a studio in a Marshall and Gerard he down to eat the cheese steaks laughing like yo man give me some we just bobbin And it just next week he was going so it's real crazy man See these young boys to go through the situation and you try to tell them, but it's like They only listen when it's over So we own the first black on food must be popping that's the first time I heard of that joint but they like Well, we only deliver for black in restaurants. Oh, okay. That's what's up question for a while Oh, you know, cuz you motivate you motivate me a lot But what drives you like what really drives you from when you were in prison for 20 years to coming out because you've made it to The top you made it where a lot of people to make it what continues to just drive you because it clearly isn't money You have that people look at you like you don't have any challenges So what are some of your challenges that you may go through when you get to the top and what just drives And same question for you first first of all hold up. Give me that Mike. How's your father doing remember? We had a conversation. He died from heroin I had a conversation with him. You know, we had a conversation about your dad He said man, he was hard on his dad Because your dad went to the penitentiary and he spent most of your life in jail so I Begging I need you do me a favor get your dad a chance because I said Your dad was young when he went to jail. He was a kid. So he didn't really know I Said give me a chance man. I've been in jail. I know I know how this go He was like, yo, you remember he's like, I never looked at it like that. I said your dad was fucking a teenager when he had you So to hear that just fucked me up, man. I'm sorry to hear that man for you and your brother, man I'm sorry to motivate me man and To the struggles that I have and Gil tell you When you get money you lose a lot of people Because I stopped being a human being and I started being money to people in instead of you calling me You know the cause it used to be to call to laugh or laugh about some shit on Instagram or just cuz bro now it's like Everything is a apple pay or cash every quest everybody got a story and if call it's just like everything It's just bullshit, bro. That's the most painful shit ever You know, you can have the things you can live a life But it get real lonely at the motherfucker top because now the people that you thought love you They don't and if you can't take advantage of them if they can't take advantage of you become fake You become Hollywood soon as a motherfucker, you know, the 10,000. Yes is the one. No, you ain't shit So it just be it just be crazy and like Gil always something He'll be like fucking cuz You know, but it but but that's a human it hurt cuz it'd be people that you love you be like, damn No, I don't mean It'd be crazy because it'd be just like It'd be like That's that's the only struggle, but you know the battle but will motivate me a day is because I Just warming up You know, I'm saying it's like it's like what we doing and the plans we got Like we always think of the more we always think of the new ways to innovate bring new Stuff to the entertainment game technology, you know, we got pure fuel We got the one and only my little cousin is doing in New York LA ready to fuck shit up We got a lot of things that y'all didn't even see yet So I think I think like Gil know what keeps me moving is being create being creative And I just just doing new shit because it's like I Think I got a lot of stuff written down and to be able to bring something off of offer the paper That you written down coming from the ghetto being a convicted felon They told me that I I will be back in jail See I was told me that I used to laugh. I used to talk shit, you know Sometimes you had a race to see how you shooting shit. I Want I wanted to get the motherfucker see me now You know I'm saying and I say that to say Everything is possible. That's why I keep going and for the young people to see me to say while I ain't no rapper while I ain't no athlete But while it came out of jail made someone out of his life to see that they could do that too, you know, I mean I'm the cultural advisor YouTube One of the biggest companies in the world I'm the chief marketing officer of reform I'm the co-owner million dollars worth of game Million dollars worth of game entertainment, so we got so much shit, and it's just like that's the drive that the sea the little young can't see that Yeah, you go to the streets You you know you go to the streets while I went to streets, but he made it out But what's the chance that you make it out? Because they're killing motherfuckers like they was they wasn't doing this back in the day So young blood they gonna put you down or you want to go to the penitentiary Now if it's somebody you looking up to the streets, but when they drugged it or whatever looked at me Cuz I get more money than them Way more way more way more so it's like You know me what do you like you to be wall and I ain't saying me personally But you could do something legitimate with your life and fucking win and enjoy all the successes that they not enjoyed in the street culture You're some saying because I ain't never seen nobody didn't get killed to go to jail yet You know so to be able to motivate the young brothers That's important to me and y'all see it in me cuz I'm the dude who just walked out of the penitentiary Seven years ago Sunday, and it's like come on man. Don't tell me what you can't do It was tough for me to be here today my son Birthday is February 1st. He was murdered my two-year-old and I'm coming here today. I wasn't supposed to be here But I want to hear you On the back is a young this gangster That's what I believe coming from the streets and transform my life to where I'm at today I Got triggered a couple times in that room and had to stand still for a second A lot of goofy shit happening around people so I'm gonna say I appreciate y'all truly. I appreciate y'all You don't have no idea how y'all didn't pour it into me helped me to be who I am You know in the funny part about the journey is um It's only fucking funny tools fuck to a work It's it's funny into a work everybody laughed Running in the rain, not a snigger, but when it worked. Oh, you're the genius. You've been a genius You've been a genius. I met you decades ago. You know my mom and my sister You y'all special man. I can't even tell you I'm thankful for this moment. Maybe wasn't supposed to be me speaking out there Maybe we're supposed to be this because I was a little pissed that I didn't get to ask a fucking question But I'm gonna I'm gonna I'm gonna bury that for a person conversation, but in them boxes It's affirmation cards a Poacher that's a hill in the gangsters buggy hugs And I gave y'all two hoodies. I'm like it's got the size wrong, but I appreciate y'all It's it's it's cool. I'm still I'm still processing that shit One day at a time I'm gonna say this Back that you got a scene The water come out of you said a word to me. I triggered me right trust a lot of these respectfully But being here with you and we have this authentic moment. I live for stuff like this. I Don't even know how to fucking exist without my little means And I gotta show up in love I appreciate y'all I'm processing I Got to hop into the crowd the next job All these you got all he's brand new they all sent to us I'm still with joints. It's hard Oh Any of these hoodies anything Yeah I was wearing cleats to take out the trade I've had the word cleats to my cousin. Well, I mean I was late. I'm in there a click Yeah, yeah Wham here y'all go Okay, you look like We got me and all over the game flip-flops So the gym they start to do MMA and shit like that the gym I got parents all the time So that's putting money my pockets in a way like all right 50 60 dollars a session come to boxing this because I'm not Different ways I Tell you the day before I told you I'm like he's doing all that joking and laughing and shit, but tomorrow is gonna be a whole different Yeah, I'm really gonna try to knock this like for me like he ain't never not nobody out It's like before I did that before Like I know I can knock him up fuck out the boy thought you could not Yeah, now the next boy is the same treatment the day before I'm letting those little talk We gotta sell it you talk our shit pop your shit the day of taking your heart from you any time It's no laughing joking. I try to shake your hand, but I'm gonna beat you up Yeah Juice in the building y'all know what I bring every time I told y'all last time I'm gonna tell y'all this time You step in the ring you're going to fuck down. It's either me or you either you going down I'm going down. I'm ten toes up every time. So You try boxing yet He didn't go catching nobody like he did Well, okay, you're a party better team. I got seen the purpose though, because you know Cuz I like anybody look good and they highlight you from saying I gotta see like I Look some G shit he gotta stop calling Jamal Crawford out that is blasphemy. Yo, he gotta stop Niggas Molly They made the rules they fucked them up with that bro when I check the ball up, babe, I'm right here They move your head One of them go ahead to be to the right I'm different Man, you're gonna fucking make Damian Giller. This chick I do too, so why put on a Jaloll Offred Highlight? I don't care about it. First niggas in the room remember it. Damian Giller. Highlights is highlights, bro. Shane Gill just said like this. Remember that. Here you go, go. Two dribbles you keep forgetting. Two dribbles, bro. What? Yo, that's a regular NBA dribble. I can do whatever I want. Oh, you can do whatever you want. He only got two dribbles. He's gonna kill you. What? It's not. It's like watching somebody get knocked out everywhere. I'm gonna play defense. All right. You seen a highlight, bro. You said somebody was putting on two dribbles. I understand that's wonderful. I know the two dribbles, drill. I know the whole everything. But that's something that to get to the NBA, you do that all the time. Like, in practice. Three dribbles. They say three dribbles. Sometimes you get one. Three dribbles. Two dribbles. Jamal Carver's gonna be able to get space, bro. No, he's not. To pull a jump shot. He's not. He's gonna be able to drive the two dribbles. Boom. No, he's not. Ripped through. Am I saying crazy shit? You said he's crazy. Oh, Jamal. You said he's crazy. She's not. He's not. I'm saying it's a football shit. Not with two dribbles. He's not. I got it set up. We won't set it up. We're gonna see that. Yo, you gotta kill if it happens. I'm gonna play a sub first. I'm gonna cook little JJ. And he got all the dribbles he wants. I'm gonna cook triple J. He got all the dribbles he wants. All right, sit on the wall. I'm gonna go right at his pop. I don't know, bro. Jamal Crawford. Two dribbles, baby. If Jamal Crawford could do what he wanted, I would be like, all right. This shit gonna get nasty out here. Two dribbles. You don't think he can create space with two dribbles? No. Not enough space. He's gonna make some baskets. He not gonna walk to the top of the carry time. Like walking right to the low, right to the elbow, right to the top. I'm giving him the ball. I'm giving him the ball at NBA three point range. Not at the fan line. Fuck you. NBA two point range. He walks somebody down with two dribbles. He's gonna walk up to the wing. Right. Turn around. I don't got the balls. I'm not going to come up. I'm right here. Come on now. I'm Lee. I ain't got to be at the shot. They're Bild brighter. Change ya going to want something different. He's saying it different, dude. I'm at the開始. I'm not at the shot. I'm at the and I'll get to the. Balling. Yes. So now you know, you know what I meant to say with that. He didn't say Bruce Bowen, Tony Allen. Kawhi Leonard, Shane Bader. Because he put the hand in front of your face. And Kobe was killing that little shot, face guarding him. Listen. Oh, yeah. You just said Kobe, bro. That's Kobe. I'm just saying, but face guarding him. You know me, whoever. And Kobe can take as many dribbles as he won. Kobe was 6'7". This is too dribble. I'm telling you, you think you're more cocky. The total is a 6'5". The total. How tall are you? 5'9". What are we talking about? We're the 6'4". Yo, fuck out of here. You're only saying a 6'4". You hit me from right there and shit, a 6'4". 6'4". You can't go to the rim, dude. I got a 6'4". You can't go to the rim. You think I'm funny? You got a little more. No stretching. You got a little more. You got a little more. Let me see Rick's ass. Can he grab a rim with no stretch? I believe so, yeah. Like no stretch. If he jim up his right leg, yeah. Bro, I'm gonna have... I believe that, I've seen that. I'm asking if can you grab a rim? My reach compared to my rim. My reach is way longer than yours. No, it's not. Now, extend it as far as you can, because I'm gonna extend mine as far as you can. Get the fuck back of it, please. Get the fuck up. Get closer, man. Get through it. I'm staying straight, though. I'm going to stay straight. I'm staying straight. I'm going to stay straight. Yeah. Yeah, look at that. Yeah. I'm telling you. Yeah. Five, ten. Yeah. Yeah. Back up. My shit's still holding work. Uncle man, come too. Now you're going to go, uh, uh. Uncle man, let's see. You're going to turn your body, man. Right. Fuck that. Put the gloves on now, will you? Who made me got gloves on, Steve? Who gets the gloves on?