 Hi everyone, we'll get started in just a moment. Before we get started right at the top of the hour, I just want to make sure that everybody who's here right now can hear me and see my screen, you should see the cover slide that says giving day strategy. So if you could all just let me know that you can see me and hear or see my screen and hear me speaking in the Q&A box, that would be a huge help to me. Okay, perfect. We've got just another minute, so I'm just going to put myself on mute for a second and then we will go ahead and get started. Thank you guys for letting me know that you could hear me and see me and we'll just get started in a few moments. All right, so welcome everybody. This is our second webinar for Give 828 and this one is all about giving day strategy. My name is Linda Gerhardt and I'm the senior community engagement manager here at Mighty Cause and I've been working with the Young Black and Giving Back team for, I think this is our third year on this fantastic event and I'm going to be doing the majority of the speaking on this presentation, but I'm also joined by Nama and Siobhan from Young Black and Giving Back Institute who will be here to answer any of your questions during the Q&A portion of this webinar. So today's agenda, we have a lot of content to get through, but we're going to go through giving day basics just in case you need a refresher. Then we're going to really talk about strategy, some tools that you can use on the Mighty Cause platform to boost your campaign and this is really exciting. We're also going to announce prizes and talk about how you can win the prizes that are available on August 28th and we're also going to go into campaign marketing and then we're going to do a live Q&A at the end. I like to power through all of the slides first so if you have something that you'd like to ask while I'm speaking, I'll just go ahead and put that into the Q&A box and we'll make sure that Siobhan, Nama and I get to it at the end of the presentation. All right, so before we fully dive in, I just wanted to quickly go through some of the Give 828 basics just in case you missed the first webinar or you needed a refresher or this you just got registered for the event so we're just going to go through some of the basics for the event first. So Give 828 is hosted by Young Black and Giving Back Institute and this is the event's third year on the Mighty Cause platform. I believe there was one event before switching to Mighty Cause and Give 828 builds on the momentum of Black Philanthropy Month and there's a lot of great information about the significance of August 28th that's available at Give828.org. The big day is on Saturday, August 28th and the event goes from 8am to 11pm. There is an opportunity to get some donations before the event itself to help you build momentum for your campaign and that early giving period starts on August 14th. To participate in the event on Mighty Cause and be eligible to win some of the amazing prizes we're going to talk about, you will need to register your non-profit for the event so if you haven't already done that make sure that you go to Give828.org, click the register button and complete your registration and I know Nima and Siobhan are really working hard to power through some of the pending registrations that are there so if you're still waiting on a response just be patient but you need to register for the event to be eligible for prizes so if you have not done that that is the first step to participating. On Mighty Cause every non-profit has an organization profile and that profile acts as a year-round fundraising portal and it's also the page that most non-profits use to participate in Give828. It's designed to be easy to navigate but once you're set up on Mighty Cause you'll want to take a little bit of time to explore all the tools that Mighty Cause has available to you through your admin dashboard on your organization's profile. You have an overview screen where you can choose any metrics that you'd like to track. We also just have some basic information there so for instance you'll also be able to see if your registration is pending approved and you'll be able to check on your status through your overview screen on your organization profile and we also have fundraising tools which are under fundraising and so you'll find all of your fundraising tools that you'll want to use for this event and we're going to talk about today in this webinar under fundraising such as matching grants which we're going to spend a bit of time talking about on the webinar today and you can also do really cool things like customize your checkout flow so that you can sort of have some control over the process of completing the donation transaction so there's quite a bit there so take some time to see what's available to you and get comfortable with your dashboard. On Mighty Cause the donor data belongs to your non-profit and we provide a lot of reporting that you can use under reports. This is where you'll go if you want to see a live feed of your donations find a specific donation or download a spreadsheet with all of the details about your donations. You can also find a donor retention report there which is really handy if you've participated and give 828 in the past you can find a list of people who've either given before or haven't given before both options are available to you so that you can plan some outreach that's related to retaining donors who've given in previous years and then you also have settings which is a little bit dry and boring but this is where you can add admins to your organization profile so that they can access your report and edit your page. You can manage your organization's information if any of that's changed since you were last on the platform and you can also set up EFT so that you can get your disbursements directly in your bank account that's a little bit quicker and more efficient than paper checks so if you haven't set up EFT we definitely recommend doing that in your settings. One of the main things you'll want to do before August 28th is customize your profile. Your profile is basically the face of your organization on Mighty Cause during the Give 828 event so you'll want to make sure that it represents you well. You can customize the look and feel of your page, update your logo, create or edit your story to appeal to donors and create a page that really tells the story of who your nonprofit is, what you're all about and what you do in the world. There is a to-do list which is basically five items. You can access this through your overview screen and these five items are things that we recommend you complete before the event. Basically these five things with the exception of EFT which is really for your own convenience will make sure that your page looks like you've shown it some love and that will make donors more likely to feel comfortable giving to your nonprofit. If you missed our first webinar the recording is available on the Give 828 site that's Give828.org and that's a really great place to start if you're looking for some technical information about how to customize your profile and get it ready for the big day. That was the majority of that webinar. We did go into some other things but if you're like I don't know how to use this platform that is the place to start. Go to Give828.org and then just click on resources and then training webinars and you can access the recording there. All right so now we're going to get into the real meat of this webinar which is fundraising strategy. So one of the things that's really helpful to know when you're planning a campaign is how your donors tend to give and on Mighty Cause we have a lot of ways that we track activity from donors and gather information about what they're doing where they're coming from and so on. One of the big things to know is that the vast majority of traffic from last year's Give828 event and the year before that is that they came from direct sources according to Google and that can mean a couple of different things. So typically it means that people are either typing in a URL in their browser they're following a bookmarked page and it can also mean that someone followed a link that was not tracked by Google in order to end up on the Give828 site. So we also see a lot of email traffic in that direct category according to Google Analytics. So emails to donors are a huge source of traffic on their own. We can see that MailChimp and Constant Contact are really big sources of donor traffic for Give828 and that's also included in the direct category so email strategy should be a big part of your fundraising plan. There is a lot of traffic that comes from social media but it's a distant second. Most of the people who come to the Give828 site and visit nonprofit profiles during Give828 get there through a link that the nonprofit provided in an email. So that's really important to know going into this is that that is how most people will end up on your profile and make a donation. Something that I personally think is really interesting about Give828 as an event is that most donors tend to give via mobile devices. So 63.4% of donors give from a mobile device so that includes a smartphone, a tablet and that is higher than most giving events on Mighty Cause where we tend to see more of a 50-50 split between mobile and desktop. So for this event only 36% of donors gave via desktop computer which is really important to know because you want to make sure that everything that you do marketing-wise is optimized for mobile. The average donation was 7606 which is kind of a big number and it's an average so there's obviously some variants so there's some big donations and some small donations but the average was $76.06 and about 92 donors opted to cover fees for the nonprofit that they were making their donation to. So Give828 donors are extremely generous and they were happy to cover the cost of any fees associated with the transaction. So what does that all mean altogether? Well since most of your donors are following links and emails as I mentioned before you'll want to make emailing your donors a priority and market directly to your supporters. Some donors do end up finding nonprofits to donate to through the Give828 search but the vast majority of donors give because the nonprofit asks them to and sends them a link and tells them this is where you can donate. You'll want to make sure that all of your marketing is mobile friendly so when you're customizing your org profile take a look on your phone and just make sure that it looks the way you want it to look. Mighty Cause as a platform is designed mobile first meaning that we designed it to be friendly for mobile devices first and desktop second but you have some you know things that you can add like a banner to your profile and you just want to make sure that that looks the way you want it to on mobile and you also want to test out any emails that you send on a mobile device as well. Personally I like to test on both an android and an iphone just to make sure that I understand how it looks on both devices. If you send an email that's hard to read on a phone especially with this percentage of donors who tend to give via mobile device you might actually lose a donor if they open up your email and they can't easily read it so you want to make sure that any marketing emails that you send out look good on mobile and there's always some concern about fees because nobody likes fees nobody ever in life wants to pay a fee on Mighty Cause there is a 29% plus 30 cent transaction fee that is imposed by credit card companies and we worked with the YBGB team to provide a discounted platform fee of three percent but overwhelmingly donors are happy to cover these fees for you and the full amount of their donation including the covered fees is tax deductible for them they get a receipt for that full amount so don't be afraid to give your donors a reminder that it can help you out and ensure that you'll see a hundred percent of their donation if they choose to cover fees for most donors it ends up being a really small amount for the average donation of seventy six dollars that ends up being just about four dollars in fees so for people giving in the say five to twenty five dollar range it's really not that much at all and most donors are more than happy to do it and the most important lesson from all of this data is that fundraising for Give 828 is proactive if you want to make the most of the event and raise lots of money for your cause you'll want to create a fundraising plan and be strategic about reaching out to your supporters because that's what gets donors to your page and gets them to make a donation it's not a passive event you might get one or two donors passively if you're lucky but you'll want to make a plan to actively solicit donations to raise lots of money and win prizes for your nonprofit as I mentioned before you do have an early giving period that's available to you and this is something that will boost the amount that you can raise for Give 828 is taking advantage of this early giving period when you get some early donations you basically just get a running start and one of the paradoxical things about donors that we see across the nonprofit sector is that they are more likely to give when they see that other people have already given so when you have a little bit of money in the bank it's easier to get more from donors so it's a good idea to think about getting some seed donations when early giving opens on August 14th all of these donations count towards your event total starting on August 14th and I just want to note here that these are not pledges that will process on the 28th these are real-time donations that process immediately and they just count towards your Give 828 totals so asking your board your volunteers any staff you have and so on to make early gifts will help you get a little bit of money in the bank and help you start the day strong another strategic way to raise more money during Give 828 is having a matching grant so what is a matching grant a matching grant is a larger donation that your nonprofit leverages to bring in other donations so for instance if you have a donor that you know is going to make a thousand dollar gift for your Give 828 campaign instead of just accepting that gift on its own as a thousand dollar donation you can actually take that gift and turn it into a match so that every gift that's given during the time period that you specify for the match matching grant is matched so everyone loves a good deal and what a match does is it gets donors interested and motivated to give now which is really the hard thing about soliciting donations because a match means that they're going to be able to make their donation to your nonprofit go a little bit further so with a one-to-one match which is the most common type of matching grant we see on Mighty Cause a gift from a donor of $25 becomes $50 with the additional $25 coming out of that $1,000 grant that your donor provided now it really doesn't have to be a huge amount you can get creative with getting a matching grant together if you have a $500 gift coming or you want to pull together some gifts from your board of directors or volunteers or your staff you can use that you can pull that money together and use a smaller match during a power hour for instance which we're going to talk about in a minute and to help you win prizes so you can strategically use matching grants to get advantage and win prizes or you can just have a larger grant that plays out during the course of the day that incentivizes people to give so getting a matching grant is honestly just like securing any other major gift for your nonprofit you'll want to start by prospecting or making a list of people and organizations and companies that are in your nonprofits inner circle with a history of giving in larger amounts this is not something that you generally want to do cold you want to one of the things that makes somebody more likely to give a matching grant is a propensity to give and a history of giving but it can be a really great way to break the ice with a company or a local business that you've been wanting to get to collaborate with for fundraising purposes so some great places to start prospecting for a maid for a matching grant would be your board of directors any major gift donors that you have any corporate sponsors or local businesses you work with basically anybody who has the capacity to give a larger amount and has a history of doing so then you'll want to start reaching out to check in with them see how they're doing get a feel for what's going on with them and see if they might be warm to giving a larger gift and then talk to them about your give 828 plans what explain what the event is explain what you've got planned for the event and just talk to them about your campaign and then if they seem warm if things seem to be going okay obviously if you contact a donor and they are not responsive or if you contact a business and they've been shut down because of COVID it's not a great indication that they'll be likely to give but if somebody seems like they're in a pretty good position to give you would just want to make your ask and you can explain to them how matching grants will help them make a bigger difference with their donation and inspire others to give and how it could help you win prizes for your nonprofit so something that's interesting about major donors is that they can get a little bit bored just cutting checks so this actually gives them an opportunity to get engaged with your nonprofit in a new and fun and interesting way and inspire other people to give so in addition to making the donors donations for $25 $30 and so on count for more it also allows your your grand tour your larger donor to make a bigger difference with their donation which they enjoy and it keeps them engaged you'll want to start this process as soon as possible if you'd like to get a matching grant because it is a conversation sometimes people are not super responsive to emails and you may need to have some back and forth so getting started early to secure a matching grant is always a good thing and it's always good to leave things a little bit open and just sort of feel things out with the prospective donor they may not be in a position to give $1,000 but maybe they can do $500 and you can still work with that so have a conversation with any prospective donors who might provide a matching grant and just see where the conversation goes because in most cases you can do something with an amount that they're able to give that will help you during give $828. Mighty Cause has a tool where you can enter your match and not only will the platform do the math for you which is a huge benefit it'll also help you market it in some key areas of your Mighty Cause page. When you have a matching grant that's active you'll see a sticker added to your donate button and it'll list it on your organization profile and you'll also be included in a search on the Give 828 site where people can find organizations that have matching funds available. A lot of donors are very savvy and they want to make sure that they're contributing to organizations that have matches available so they can make their funds go further so it's always a good thing to be included in that search if you have a donor who's looking to give and they want to make their donation go further and you just enter this into the tool it's really just plug and play you can schedule things in advance you can schedule multiple matching grants and so on and so forth so it's a very easy to use tool and it'll do a lot of things for you on your site. You have some options to add a logo you can shout out the donor and you can also keep it anonymous if you have a donor who prefers not to have their name out there and you'll also want to promote your matching grant to your donors through your own channels to get them excited about it because the matching grant is basically a marketing tool it's a really savvy marketing tool that you can use to inspire donors to give so include it in your campaign promotions on social media and let your supporters know when it goes live so that they can plan their gifts so that they can take advantage of the matching grant. You can schedule multiple grants as I mentioned and you can do a lot of cool stuff with it a one-to-one match is not the only thing that you can do you can do a threshold match you can cap matches at a certain amount so that you don't have a match that runs out so again there's a lot of things that you can do with it get in there and check out the tool if you'd like to think about getting a matching grant for give 828 and a consistent pattern that we see across all giving events on Mighty Cause is that when a non-profit uses a matching grant they tend to raise more money overall. Another strategy to raise more money for give 828 is peer-to-peer fundraising. If you're not familiar with the term peer-to-peer fundraising, peer-to-peer is when a supporter of your non-profit creates a fundraiser for your non-profit and asks their social network or their peers which is where peer-to-peer comes from to make a donation. This is a tried and true fundraising technique and it's actually one of the things that the Mighty Cause platform was built to facilitate. Anyone in your non-profit's inner circle is an appropriate peer-to-peer fundraiser so your board members, volunteers, staff, program, alumni, these are all great people to tap to be peer-to-peer fundraisers. What peer-to-peer does is it increases your footprint and your reach on the giving event allowing your campaign message to be heard by people who may not be directly connected to or involved with your non-profit. So that's one of the main benefits of it is that if I start a fundraiser for your non-profit you have access to all of my friends and colleagues and family whereas otherwise you wouldn't have any way to get in touch with them because you can't solicit people who don't have a connection to your non-profit generally speaking. And another reason that it's a popular fundraising technique is because it allows your supporters to tell their story and talk to people about why they care about your cause. One of the top reasons that people make their first donation to a non-profit is because someone that they know in their personal lives asks them to make a donation. So peer-to-peer fundraisers are actually interestingly a little bit better than non-profits at getting people to make their first donation because it's somebody that they know and trust that's asking them to support your non-profit and people are much more likely to support individuals they know rather than an organization or an institution. You can also ask people on social media or through an email blast to start a fundraiser for you. A lot of people are really happy to do this particularly if they don't have a lot of money to give. This is a way that people especially who are younger and may not have the resources to give a lot of their own money to your non-profit can still get involved and make a difference for your non-profit. So that's a great way for people to get involved in a different way other than just making a donation. And starting a peer-to-peer campaign is really easy. All they need to do is go to your organization profile on Mighty Cause and click the button that says fundraise which is right next to your donate button and we actually guide them through the rest of the process. So it's very easy to do anybody can do it you don't need any particular skill level and it's a lot of it's a great opportunity for your donors to get involved and help you in a new and interesting fun way. All right so Give 828 has a ton of prizes to give out and they are actually up today on the Give 828 site Give828.org. There are 11,500 dollars in prizes available which is a really good amount of money. So I wanted to go through what those prizes are and how you can win them so that you can come up with a strategy to try to win some prizes for your non-profit. So first it's important to understand the different types of prizes that are available. For Give 828 everyone every participating non-profit is sorted into a leader board that will determine what prizes they are eligible for. There is no prize for simply topping the leader board but you'll see rankings on the Live Give 828 site where you can so you can see where you stand compared to other non-profits. Knowing which leader boards you're on is important because it'll determine which prizes you are eligible to win. The two basic types of prizes available to win for Give 828 are power hours and golden tickets and these are both hourly prizes. So there are sort of many competitions within the event. Power hours are competitive meaning that you're competing against other orgs for the prize. Some power hours are won by raising the most dollars in the space of the hour and some are won by bringing in the most individual donors. Golden tickets are randomly chosen so they're hourly prizes that are not competitive they are randomly chosen. So here are the prize groupings or the leader boards for Give 828. The first is for Maryland non-profits only sponsored by the University of Maryland's Do Good Institute. They have $2,500 in prizes available and any non-profits who indicated on their registration form that they had an address in Maryland are eligible to win prizes sponsored by the Do Good Institute. Next there's the National Partnership for Women and Families and they also provided $2,500 in prizes so non-profits who are eligible for these prizes are organizations who do work in the arena of Black maternal health and reproductive health. When you register if you've already registered you've seen that there is a question that asks you to specify whether your organization does that type of work and non-profits are placed into this leader board and this prize pool based on the information that was provided to us in the registration form. There's also a leader board and prizes available for Colorado based non-profits and that there is $1,500 in prizes available from CNRG accounting. I'm actually not sure if that's synergy accounting but it's CNRG accounting and that is open to any non-profits that are based in Colorado and last but not least YBGB is sponsoring a leader board where all registered non-profits are eligible to win prizes. I believe there is at least one prize being given away for almost every hour of the event so it's a very long list. We've tried to make it as easy as possible for you there's a schedule of all the prizes by hour at give828.org just go to give828.org and click on the link in the navigation bar this has rules and prizes and you'll see the full breakdown by hour it explains how much is at stake what kind of prize it is and who is eligible for it so that's really the place you want to go if you are looking to see precisely what the prize schedule is. I just didn't think it would be super helpful to go through all those prizes because there are a lot so you really just want to take a look at the prize schedule and breakdown on the rules and prizes page and when you're planning for your campaign you'll really want to make sure that you understand which prizes you are eligible for which leader boards you're included on and which hours you have an opportunity to win prizes because that's going to impact your strategy when you'll send emails when you're going to post on social media and so on and so forth so a lot of the prizes that are available are called power hours and I just wanted to chat about how power hours work and how you can strategize to win one. A power hour is a an hour long fundraising sprint where you're competing against all of the other eligible nonprofits to achieve a specific goal either raise the most dollars in the space of the hour or bring in the most unique the most the highest number of unique donors. On the prize schedule you'll see what type of power hour it is listed. Most nonprofits are not able to win a power hour by accident so you really want to plan to send out emails post on social media and alert your supporters when a power hour is starting so they can help you win prize money. The time limit here usually works to your advantage and inspires people to drop what they're doing and give now because if they say I'll give later they won't be able to help you win so the urgency helps you drive donors to make a donation to your page so that they can't put it off they can't ignore the email if they want to help you win the prize they have to give now. So depending on the type of power hour you'll want to change up your strategy for most dollars raise power hours where you're looking for a high number in dollars coordinating larger gifts is often how nonprofits win so for instance if you know that your board chair is going to make a big gift or to your give eight twenty eight campaign encouraging them and working with them ahead of time to make it during a power hour that you're trying to win can really take you across the finish line and help you win that prize money for your nonprofit. For most unique donor power hours what you're looking for is not the amount that you raise but the donation volume you want a lot of individual donations you're just trying to bring in the highest number of individual donors so for instance an organization during a most unique donors power hour could raise far and away the most amount of money but if that's only from a smaller number of donors an organization that raises half that much from a larger number of donors can win that power hour so you're looking for a donation volume and that's important to keep in mind because the platform minimum on mighty cause is five dollars so five dollars is the minimum donation and asking for a small donation in an email blaster on social media is a really fantastic way to win and it's also a really great way to get people to give more than once so even if somebody has given to you previous previously a lot of donors are perfectly willing to go back and give you another five bucks so that you have a chance to win that prize so don't think that they all need to be new to your organization they can give earlier in the day they just need to be unique within the space of that hour if you have staff or volunteers rallying them together to make small gifts during a most unique donors power hour can help you win and matching grants are an excellent way to give donors an extra push to donate during a power hour that you're trying to win it is completely within the space of the rules to have a power hour that you've strategized to win and also have a matching grant that's active during that power hour so a lot of nonprofits that do really well during power hours have multiple things that they're doing to strategize to give them an edge to win that power hour money now one thing that I do want to clarify is how we count unique donors there are a few different things that we look at on the back end of mighty cause to determine who is an individual donor but donors only need to be unique within that hour so even if you make a donation to your own organizations earlier in the day you can make a donation again during the power hour and you'll be counted as a unique donor but if you give twice during that hour you're still just one donor so most attempts to game the system by creating dummy email addresses are getting a lot of people to make donations that are not actually individual so like having one person make multiple donations they'll actually tend to get you caught in our security filters and we can see the the details of each transaction on the platform side so you really could hurt yourself by trying to game the system we really recommend trying to stick to getting just a lot of your donors and rallying support from your supporters to win a most unique donor's power hour because we can usually see it on our end if somebody is trying to game the system but basically each individual each person who gives during that hour is counted as one person so it's one literal actual person and that's what you would want to consider a unique donor so golden tickets are randomly chosen prizes how they work is that our system takes every donation made to an eligible nonprofit during a golden ticket hour and chooses a winner at random when a donation is made to your organization and it's chosen for a golden ticket you get a prize on top of the amount of the donation so if your friend Sally donates $5 and that donation is chosen for a golden ticket then you get the $5 and you also win a prize on top of that you'll also see the name of the donor who made the winning donation on the live site so it's a really great opportunity to reach out and thank the donor for helping you win golden tickets operate very much like a raffle so the more donations you get during the hour the more chances you have to win golden tickets are really and truly random so the only real strategy is to make sure that you get donations during your golden ticket hours there are a couple of very high value golden ticket hours for give a 28 if you don't get any donations during that hour unfortunately you can't be pulled to win a golden ticket so it's not all of the participating nonprofits who are eligible during the golden ticket hour it is all of the donations that are made during that golden ticket hour and the more donations you get the more chances you have to win so that's the basic strategy is make sure that you're getting donations during the golden ticket hour so before we move on i did want to go over some facts about prizes for give a 28 first and foremost only donations that are made on the mighty cause platform are eligible to win donations now as a nonprofit you can certainly add any donations that are made outside of mighty cause either through another platform or by cash or check to your mighty cause page just to reflect the total amount of donation of donations that you've received for your give a 28 campaign but unfortunately those don't count for prizes they do need to be made through the mighty cause platform because we're pulling them from a list of transactions basically so if it doesn't come through mighty cause we can't count it to our prize so if you want to win prizes you will want to direct your donors to give through the 828 site nonprofits may be eligible for more than one leader board in fact many people will be in more than one leader board so for instance a nonprofit that's based in maryland and focused on black maternal health would be eligible for the do good institute leader board the women and families leader board and the ybgb leader board so they have a lot of chances to win so it's important to understand which leader boards you're on and which prizes your nonprofit is eligible for and then refer back to that schedule on give 828.org um there are a lot of them and i really just didn't think that rattling off the full price schedule would be particularly helpful because who on earth can remember all of that so please just refer to that to see the full breakdown of all the prizes and when they're happening and who is eligible and to see if you want you'll want to check in at give 828.org on the event day itself it usually takes five to ten minutes for our system to pull the winner and post it to the homepage on the giving day site so if you're participating in an 11 a.m power hour for instance you'd want to check give 828.org on august 28th about five or ten minutes after 12 p.m to see the winner so the hour if it goes from 11 to 12 you want to check in around 1205 or 1210 to see if you've won the page or won the prize rather all right so we are in the home stretch and before we dive into questions i do want to go through some marketing tips for your give 828 campaign so first and foremost i do want to mention that the ybgb team has created a fantastic toolkit for your nonprofits that is an excellent resource that you can use as you're getting ready for your campaign there's a lot of information in there they actually also have a dedicated social media toolkit that you can take a look at there's graphics that you can use for your marketing efforts and it was made specifically by the give 828 team for your nonprofits you can also view past trainings and review FAQs on the give 828 site but what i really recommend is taking a advantage of all the great resources that the team has put together for you on the giving event site so if you haven't checked those out make sure that you go to give828.org and take a look at the toolkit materials and the graphics so that you have every every resource available to you as you plan for your campaign so as i mentioned before email is going to be a really important part of doing well on the give 828 campaign some tips for sending a good giving day email you want to keep it short sweet and simple people on the internet especially have a very short attention span and they tend to skin so if you put together a long long email most people are not going to read every word of that they're going to skim through for the important points so you want to make sure that you have an email that's easy for them to understand even if they don't read it word for word you want to keep it short and sweet and make sure that it's clear what you would like them to do one thing that we do recommend is segmenting your audiences and basically what segmentation is in terms of email marketing is you have your full list of all of your email subscribers right you have this big list of everyone all together when you segment you're taking that big list and you're whittling it down to groups that are based on affinity or ways in which they're alike so for instance people who have a recurring donation setup for you at your organization could be one segment people who give under $25 might be a different segment your board members might be a segment your volunteers might be a segment there's a lot of things that you can do to sort of see who is worth reaching out to specifically because people tend to be more responsive to emails that feel like they are written more specifically to them and of course you don't want to send an email to a major donor asking them for $5 outside of a of a most unique donor hour because that doesn't make sense for them so if you can segment it's definitely helpful during the giving event just so that you can talk more specifically to who your donors are and the relationship that they have with your nonprofit most email marketing programs like MailChimp make this really easy to do constant content tax I think makes it a little bit more complicated but it's possible to do with all of the major email marketing programs that are out there you want to pay close attention to your schedule and timing and make sure that you're sending out emails at the correct times so for instance if you have a power hour coming up that you're really gunning to win you want to make sure that you have an email going out that announces that power hour at the start of the hour so people can have time to go make their donation and help you out during that hour and since there are a lot of time sensitive hourly prizes you may actually just want to make a spreadsheet or write down when you plan to send out emails to your list or if you plan to target certain segments for emails as I mentioned before make it mobile friendly give 828 donors like to give on their phones so make sure that your emails are mobile friendly most email marketing programs only use mobile friendly templates but I still see ones come into my own personal email that are not formatted for mobile and if people can't read your email they will they won't read it they'll just get rid of it and they'll get out of it so make sure that you are choosing a mobile friendly template to build your email from and test it on phones like actually look at it on your phone and make sure that it looks good because sometimes sometimes goofy things can happen in translation particularly using certain apps if you look at the email in a particular app so it's always good to actually look at it on a phone not just the preview that's available for mobile on your desktop make sure that it looks good and on a real phone ab testing is something that you might want to consider especially leading up to the event so ab testing is basically your variable testing so if you want to find out which subject line is most effective leading up to your event you might try a couple you might split your email into two different groups group a gets this subject line and group B gets this subject line and then you can check your open rates and see how many people clicked on it to see whether or not either strategy was more effective and you just want to be clear about what you're testing so for instance something that's really fun to test is whether or not an emoji in your subject line makes people more likely to click on it overall that does make people more likely to click on emails funnily enough but you can test a certain variable and make in that way when you get to the actual event your emails are strong and you know what will make people open them and then finally you just want to make sure that you're making a clear ask as I mentioned people have very short attention spans they tend to skim emails rather than read them word for word so you want to make sure that it's clear to donors what you're asking them to do that you're providing a link where they can just follow it and complete their donation and you don't want to use language like please give or thank you for your support they haven't given yet so you want to be very clear give now donate now donate today etc just so that you're giving them a clear call to action rather than thanking them for something that they haven't haven't done already so social media is part of give 828 strategy it's definitely a source for donors to come to your page and make a donation my biggest recommendation is to be smart with your time and post where your audience is so if you have a ton of Facebook followers concentrate on Facebook if Twitter is where you have a lot of followers and tend to get a lot of interaction spend most of your time planning a Twitter strategy anything that you can do to schedule posts ahead of time is really helpful to you because giving days can be a little bit hectic you have a lot going on you're monitoring your campaign you're monitoring your donors you're sending out emails so you want to make sure that anything that you can schedule ahead of time you do schedule ahead of time and save the day of posting for interactions you know updates on how your fundraising is going thanking donors and so on and so forth so if you have a campaign video or some images that you want to share or you want to plan ahead to get your posts up at the beginning of power hours that's a really great strategy to be smart about your time and make sure that the giving event is manageable and you're not spending a lot of time being sucked into social media on the giving event you want to schedule everything you can something that can be helpful it's not required is boosting posts on social media particularly Facebook because of Facebook's algorithms if you're a big Facebook user you may not see a post from an organization in your feed when it's posted you may see it several days afterward but if you budget for boosted posts and it doesn't have to be much like 10 or 20 dollars can be a decent boost as long as you target it correctly that's something to consider leading up to the event if you really want to use a platform like Twitter or Instagram you can always consider placing an ad using content that is built to engage people on social media is a smart strategy I always recommend pouring your efforts into things that you can use in multiple different places so photos graphics campaign videos stories those are things that are really going to work well on social media particularly videos and videos and infographics and things along those lines you can use in different places you can use them in an email you can post them to your story on your organization profile so definitely check just make sure that you're creating content that will serve you well and is built for social media and then also check their social media guide on give828.org check out that fantastic resource that the team has put together they spend a lot of time and put a lot of love into it so make sure that you're using that as you're getting your social media strategy together so if you participated in Give828 in the past one thing that I hope you're going to do this year and I highly recommend you do is focus on donor retention I'll cross the board on in the nonprofit sector donor retention is not great it's usually under 50% and that negates a lot of the gains that nonprofits make so you may get 100 new donors for Give828 and that's fantastic but if there are more donors that you failed to bring back that kind of negates the new donors so old donors who've given in the past you know that they support you that you know that they have a propensity to give because they already have they are low-hanging fruit so make sure that you have a plan to retain donors who've given to your organization in the past either for Give828 or past campaigns now on Mighty Cause we do actually have a report that's available to you I was mentioning that earlier so under reports you go to retention and then you can check you can actually just pull a list of everybody who gave last year who has not given this year you can also pull a list of people who have given if you want to email them specifically so there's two ways you can do it but basically what you want to do is mention that they've given in the past that you know that you can count on them and maybe talk about the things that you were able to achieve with their help when they made donations in years past and basically acknowledging the relationship that you have that they have with your nonprofit already another smart strategy if you want to increase the amount that you raise overall is working with them to increase their gift from last year so if last year somebody gave $25 why not ask them for 35 this year and bump them up because that's going to increase the overall amount that you raise and then you just want to keep an eye on retention on the day of so for instance one thing that I like to recommend is that you keep an eye you pull you get an email ready in whatever program you use whether it's MailChimp constant contact or autopilot campaign monitor whatever you use get the email ready and that way you can just pull the list and plug it in and send it out to anybody who gave last year that has not given again this year and that way you're doing some targeted outreach to those people to get them to come back and make another donation because really they already support you you know that they already support you so it's really not wise to forget about them or fail to reach out to them because you want to bring them back and get them making another donation to your campaign another thing that is important to include in your giving day plan is follow-up you want to thank your donors so one of the things that's really interesting to me is that how quickly donors receive a sincere thank you from your nonprofit actually has a direct effect on whether or not that donor is likely to give again so we do have a thank you page on Mighty Cause that you can set up and then we also allow you to include a thank you message in the receipt that we send them it's kind of a transactional email from us that you can insert a message that acknowledges them but we do recommend going above and beyond that to thank the donor so whether that's giving them a phone call sending them a personalized email however you choose to stay in touch with your donors and thank them it is important to create a plan to do that so that donors are properly thanked and acknowledged for their contributions you don't need to give them a receipt but we do recommend doing a thank you email or phone call or however you choose to manage that you also want to close the loop with your donors um so how much did you raise did you reach your goals you want to you know close the loop with them so that they put they can put a pin in this event and say this is over I've helped with this and that way you can move on to your next event in your next fundraising initiative at your nonprofit um one thing that is important is first time donors so if you get a first time donor what is the plan for them how are you going to onboard them to your nonprofit do you have an email journey that they they'll get are they going to get a welcome packet in the mail how do you how are you going to welcome these new donors into your nonprofit and get them involved in your nonprofit on an ongoing basis um and then you also just want to make sure that you include them in your year-round fundraising efforts and communications um so every donation is an opportunity for a lifelong donor and the way that you make sure that you get those donors to come back time and time again and become tried and true supporters is by stewarding and communicating with those donors on a regular basis so once the giving events over you've thanked everybody you've closed the loop just make sure that you're engaging these donors on a regular basis um and incorporating them in your year-round fundraising strategy and that's especially important if you fundraise off of mighty cause outside it give 828 um just make sure that you are not siloing these donors on the mighty cause platform make sure that you're incorporating them in your year-round plans and then finally um reach out to mighty cause for support if you have any questions any technical questions uh we are here to help you we will also be um online dedicated to helping you out on the event day itself so if you have a question or even if a donor has a question if somebody accidentally donates twice um you can direct them to our support team for assistance we also have a full support library at support dot mighty cause dot com so if you're the kind of person who really needs screenshots and a step by step instruction to do certain things you can find that in our support library support at mighty cause dot com is our email address that's the fastest way to reach us um outside of the event we are Monday through Friday nine to five operation we are on eastern time obviously will be online for the full duration of the event on august 28th um and you can also give us a call if you're a phone call person our number is 202-800-1618 and we're happy to walk you through anything that you need help with if you'd like to give us a call if you're somebody who really needs to talk it out um so you can have you have multiple avenues to reach out for us so that hopefully you can get the support that you need leading up to the event if you need anything any help with anything related to the mighty cause platform all right so that is it for the um the presentation um i'm just going to stop sharing my screen if i okay so that way we can go through the q and a so if you have a question if you wanted me to expand on anything that we were talking about during the presentation um just pop that question into the q and a box and we'll be happy to address it if you have anything specific for nema or shivan about ygbg prizes registration etc um you can pop that into the question box as well um so i wanted to make some time for questions so um don't be shy you have a captive audience here and we're happy to answer um any questions that you may have so i will just give everybody a few minutes to answer type in any questions that they might have nema shivan did you have any um anything you wanted to say or clarify um on your end while we're waiting for people to ask their questions good afternoon everyone this is shivan i am so happy and excited to be working with um young black and giving back institute this year and i just wanted to let any of our participants know that registration um the process is moving along we did get an influx of registration um requests over the weekend and so that's fantastic so we are working towards getting those verified and approved if you happen to receive a excuse me and an email for more information um please um please get a chance to read it and reply within um i think i believe i'm asking for at least five business days so that we can get that turned around for you and we may be asking for um just some images for um your board members or staff members um so we can verify that process and that your organization is black led um so that's a really important feature for this particular giving campaign so if you do receive an email from us please respond within a timely manner so we can make sure you are registered and approved and fully approved and so you can pay your registration fee so um if you have any questions i'm certainly available for email or conversation phone conversation if you need that and i will pop my information in the chat um if you need me for anything in the future perfect and so shavon we had a question from anita um she said she didn't receive any um information to pay the registration fee and where should she go to pay um should they email you for a link to the register to the payment form thank you um for the question anita i will double check your name it's very familiar to me so i'm going to look while while i'm here online i'm going to look over um if you have not received an email from me with the link then either you have not i have not excuse me i have not received it or reviewed it i'm sorry i have not reviewed your registration if you haven't gotten a link because you will either get a confirmation requesting more information for verification or you will get a denial or you will get that pending uh pending link excuse me pending and pending registration payment i apologize so those are the three courses of action um so i will look while i'm here but i'll also again pop my information and we can email and we can chat um but i will make sure we get you confirmed one way or another awesome and i would always recommend if you can't find an email that you think you should have gotten always check your spam folder i have a problem where i email people and my emails end up there all the time even though i'm not spamming them so just make sure you check your spam folder as well um all right so i don't see any new questions aside from that one um if you have any questions if you wanted to talk about matching grants how to win prizes um now is your chance to really pick um all of our brains about that information so i'll give you just another moment to type in any questions that you may have um and i do want to just remind you that there's a really fantastic uh toolkit that is available on the give eight twenty eight website nema and shivan and ebony and the whole team really pulled together some fantastic resources um that you can use as you're getting ready for the campaign um and there is a question from ashonda um who chooses the leader board organizations that's a really great question so when you register for the event um you have a bunch of questions that you answer as part of the registration process so basically we're looking at those answers to determine where you belong in terms of leaderboards so as i mentioned there were questions about whether or not your organization is located in mariland or whether or not your organization um deals with uh black maternal and reproductive health um so we generally look at the registration form and do some data sorting and see who qualifies for those particular leaderboards um the ybgb leaderboard is everybody who's registered and has paid their fee qualifies for that leaderboard so if you are approved and you've paid your fee um then you are you are on the ybgb leaderboard if you don't fit into any other categories then that will be your leaderboard um but it's the registration form so if you think you may have um given us incorrect information or you just want to make sure you can always reach out to the ybgb team or myself my name is linda and my email address is linda at mightycause.com and we are happy to take a look for you and make sure that everything is correct in there according to what you tell us um but we're basically just at you know looking at the registration form uh right so there is another question from martine uh we participated last year all of our data our funds collected are still there do we need to delete 2020 stats or start a new one to start a new one for this year that's a really great question so on mighty cause you have a couple of different types of pages your basic page is going to be your nonprofit profile that is your general nonprofit page it's connected to your ein your tax exempt id number um with the ir rest and that's where you'll generally find all of your tools that's where you find your dashboard that one is sort of a life it's an evergreen page so it doesn't have a beginning and end point um but there are a few things that you can do to sort of get it ready for this year um if you are in editing mode on your page you can sort of reset your goal um because if you were participating in 2020 and your goal was to raise $5,000 and you hit that goal you don't want people to come to your page and think that you've already raised $5,000 and you've hit your goal you want to reset it for this year so there's a little pencil icon that is the universal um edit icon on mighty cause you can just click that um and you can readjust your goal um and one thing that is um helpful to do is there's a donor count on your page it'll usually include by default the amount that you've raised and the number of donors who's who've given to you you can reset that um and basically it's the same process when you see that like on your front page of your organization profile when you see like you've raised this much from this number of donors or you see an old goal you can just click the pencil icon to edit that and what you'll want to do to reset your count your metrics on the page um is just adjust the date that it's counting from so you'll want to set that to August 14th which is the day that early giving opens so hopefully that helps uh we do actually have a walkthrough on the uh in our support library that will show you exactly where all of these things are it's pretty intuitive you just kind of find the thing that's incorrect and you click the pencil icon next to it but if you need a walkthrough if you go to support dot mighty cause dot com and go to our support library for nonprofits there is something that says how do i reset my metrics and that will take you through that process and i'll also just make sure that that's uh accessible to you so i'll either send it to shivan and nema or make sure that it's somewhere on the give eight 28 page just so that you can easily reset that information now if you're talking about like a an event page or a team page or a peer-to-peer fundraiser that is connected to your main organization profile we do recommend starting a new one for this year that is fresh for your new campaign those are typically you can sort of tell that they're more time sensitive campaign pages but your organization profiles and evergreen page just need to reset those couple of things and if it's a you know peer-to-peer page you'll probably just want to start a new one because frankly it's a little bit more complicated to erase things that is to just start over again and our support team can help you out as well so if you find yourself getting lost just contact us at support at mightycause.com and we will help you out all right so i think that that is all of the questions we have i see shivan in there talking to everybody so we are all available to you the whole team nema shivan myself if you have any follow-up questions from this webinar we have been recording this whole time so if you need to review any parts you want to share it with a colleague we will have it posted on the give828.org site as soon as i'm able to upload it to youtube sometimes it takes a little while youtube's kind of slow but we'll get that up as soon as possible and make sure that everybody has access to it and again if you missed the first webinar which was really kind of technical about your profile you can go back to the training webinars page on give828.org and you can watch that webinar as well if you wanted to get a refresh or an intro to how to customize your page and some of the tools that are available to you so i think we'll call it quits for today thank you all so much for your excellent questions thanks to nema and shivan for joining us for the q and a and i think this is our last this is our last webinar from mightycause so i'm excited to see what everybody does on august 28th and happy fundraising we're here to support you so just reach out to mightycause if you need anything leading up to the event all right thank you and happy fundraising i think we have one more question oh sure yeah sure yeah it just came in a q and a box i think that just came through okay let me see um oh there it is let's see if i reset metrics for this year will donors from 2020 still be counted as unique donors for this year that's a really good question we'll resetting metrics delete 2022 donors um so it won't delete any donors so basically on your donation report you will be able to access a full history of anybody who's ever given to your page through the mighty cause platform so you have a full list of donors you may just need to adjust the date in your donation report but don't be afraid you're just changing the display on the front of your page you're not deleting anybody we're not going to do that to you we would never you know get rid of any donor data that is yours and it's kind of stored um in perpetuity on mighty cause so it doesn't delete any donors um and unique donors are actually um count so it's a little bit complicated during the day itself everybody who makes a donation is a unique donor so every person during the event is going to be a unique donor your page itself is counting your donors from like the lifetime of your page so if you claimed your mighty cause page in 2019 um you it's going to be a record of everybody who's ever given to your page but in terms of golden tickets and power hours unique donors are unique within the space of the hour so there's kind of a few different things that we're looking at here when it comes to prizes the hourly prizes you only need to worry about donors within the space of that hour because we're just looking to make sure that they are unique within the space of that particular hour um and if somebody is given to you in the past um on your organization page they may not be listed as a unique donor but if they are unique within the giving period of the giving events they will be unique so the giving event is kind of its own liminal space where everybody is unique the first time they give um and everybody is also unique the first time they give during a prize hour um so that's a little bit complicated and I feel like I just made it a little bit more confusing um but on your page you're not getting rid of any donors um if somebody's already given to your page before but they haven't given for this year's event they will still be a unique donor for Give 828 in 2021 even if they gave in 2020 even if they gave in 2019 um so the giving event itself kind of starts on August 14th and it goes through August 28th and anybody who gives during that space is a unique donor even if they've given to your nonprofit in years past and then for prizes they only need to be unique during that hour so you don't have to get 100 brand new people who've never given to your organization before to donate um that would be a wild thing to ask anybody to do so they just need to be unique within the space of that hour for the purposes of prizes so did that make sense Siobhan and Nema just want to make sure that that that made sense that was helpful for me to know but yes I thought that made perfect sense okay perfect I'm glad I was a little bit worried as I went through there all right so I think that's it for today we're already over our time so I want to make sure that everybody can finish out their day it's 405 here um I will make the sure that this recording is available to you on the Give 828 site so again thank you so much for joining us today and I'm really looking forward to seeing what everybody achieves on August 28th