 ऱोंगत दस्रותר और पेचing esper��íficनम के लिए सम�여 स 물어�ी आपने लिए ड़ार Kombat nor Katha, Muhammad will wait for every matter. इसहवین आपनाजद मुच जा। After linking personal stories for parting is an essential for the example poster. व françaि इ के व ninguém सकताह ही प्रहस्चल को मुम. has been fascinating topic I believe of late. � Dos main guys who were listening and I quite often said, कता से कतھा कार से जादा ज़ोगी है तो आपक अनुप्रिया चोद्री, तो मैंस्टोरी कोछ अद्टरें स्पीकर अद्टी तेखें आज फोवर्ट तो अन्टिस्टान दिस अद्टी से तो अद्टी ब्रान्दिंग विच्छ फोट्ट्टी आई आम एडियट और लेई आम एडियट एस बकुज मेंने बहले एंजिनरिं की और उसके बाड दून्ना शौरो किया कि मुच्ठे आख्च्ट्ली करना क्या है तो अइंजिनरिं क्रने के बाद मैंने 2 साल जोच या एंपुस्सिस में उसके बाद एंटीये किया तो आज़न एचार प्रफीशनल जोग क्या खुछाड साल उसके बाड़ श्वाद्टिकल लिलिया क्यों कि लेनी जी भायलोगिकल ख्लोग अग़ प्रफीशनल ख्रपरेट सीटिए की ख्लोग छोडी ख्लाश करती है तो आद इस तो देख श्वाट्टिकल अग़ तो बाड़ श्वाट्टिकल तो मुझे बहुत डर लग रहाता कि मैं कमी गर पेटी नहीं हूँ मैं गर भेटी बेटी है क्या करोगी और इसली मैं लिखना शिरू कर दिया अग़ आप बगें अप पैरेंटिंग भ्लोगर मैं अप पाभ बहीं लाई तेखाओडी मैं आप बगें बारेंटिंग भ्लोगर और वहा से कहानींगुओं का सिल ऽिल शिल हूँँँँँँँँँँँँ कि मैं क्योंकी भ्लोगें के साथ साथ मैं कडमिषिन कर साथरंट पनी जेंहाःपर कन्देट़स्छोगी कोलटिज़स अब राँनके लिए अप्लाए करते दे, अई वूड़ेल्तें रेसोपीश अब वूड़ेल्तें रेसेज. ईं भेट्रो स्पेटी तो योगी नहीं लेगें तो तो औगी वाखाग का रहेंगे भी तो, आई हूँ इत और आटा, को सब बाझा़ की आपनी शादियी सहाँ तुर्ठीर में ऋफ़ा सीसा, पर में इक थी होँईटी करडब्या और कि सब बाज़ और अदे आclockwise की आपनी ठोरी बतारी दी As an HR, I was taking interviews as an admissions consultant, as a candidate's and application's story as a parent's employer as a parent's employee story to tell me the story, so essentially, I was telling stories in my home whole time. and that draw me towards storytelling ,, and specifically towards personal stories because in this all, the eras as an HR person , as a admissions consultant, as a mother ,, as a parent and blogger Mother and mother used여 a Shame as a Mother a Карind whoaав grandma only were talking about personal stories ,, our hypothetical metaphorical things were not talking about fictional stories अगर उसलब में थादा नहीं थादा साँतेगांगा जो॥ भी ब��रत क्ना सजाल, उले करं़ा सास्ऑा कुडबर्य ढ़ा हूँ perfect नीना वेंट ठिया। रोहित and नेना में क्या रिष्टा है। आप लुग चार्बोकस में ढाल सकते है। रोहित और नेना। और यह रे रेलितेट। चार्बोकस में बीस डालगे... आप कु ज्या लट्ता है। और रोहित तें नेना रेलितेट। यहाँ पर इस्टोरी में कही देई लिखार तर रोहित और नैना रेलेटेद हैं यहाँ फिर नैना इस लिए रो रेए थी एकुस रोहित डाएट दीस कोट में फ्री आपसलियो ती स्टान्ड लोन अन रेलेटेट सेंखेंसेस बत कही ना कही हमारे ब्रेन में ये पिक्षर बनाई की रोहित वें तो देश्टोर फी दाएड, फी हाँ गोन देए तो तेख फोड, और नैना वेंग्री और वेप्त बेटेग फ्रोगित इतनी सारी कडिया हमारे दिमाग ने अपने आब जोली अआ रहेत मैंगो अगर वेर बाद्टानों तेशाऊ, और सोहर आजा कुछ करवर है, बाद वो थागवाद मैंगु और श्चन नाजा ती पमस पर पुषते लोगए श्माट नो थाएभग देश्टोरा सेभाध तो त्हाँ कुजग़वगघ है बाहरच भिगोड़ का कुड़्वैसिटन lureon two seven। पातुसपन्स है तो fish । । । । । two । । । । । । । । । । । । । । । । । । । । छं वेंगा से सब प्रागवे कर लोगिका जो तरे से? वो अळल पोगगगग या होता है? जो, अक वेंगा. किंत दिए बार होता है गें से गल गगे जोगला है वहने ताशा गगग या की वो मवी न बार oyster लगे? अच्छा! ठ्राएल किन अद्राएल थे सब लोगासा नीवोगा सेम के देखातक है नीवोगासा सेम के ताएल्वेला वेर्खेसा स VNDागास लगेस लगासा देखा सेम के ताएलेल ख़ाईसा वैं वी लेव लोगासा जा शाना। दो भ्याश्ण रहमारके तुर्टल तो एक लगेगाद के लिए शुप कर थी लोगाद तुर्टल तो प्याद़ा करते हैखाद़ा नहीं तुर्टल तो एक लिए आप आप लगेग दा़ी आप यादग है groß of the story telling it becomes easy for people to retain that information. अप लोग, क्यमरा पे नी आसत्ते, साथरटे ठीण के है। अप दीगेत आप आप आट्टिऽपेड करें दो बहुत मजा आगर,ईसाझ की आज्द दाल सकतें. जो तरटे लेना आप तो जीखा को पहाथ भी क्यमेन ताइन। तो आप थो टीटा लगागा आइंगाखाया है। जिने शिवि़ of- इसकों कि चृदब मैंगग देखा करतें। आजिप्त बाँडले आजिप्राग मी्ला लगाखा है। आपमी रisure छदा उश्विफ्वाडल्ग मैं और कि आप करतें। अदे मैद्चमा लागानमें आपने भाखाखा से की इक हैं। और आपद डम्ते। आपने बागान मैद्चमा जाली श्ब freueचांसी लिएग। आपी लेगखान मेद्चमा लेग चाड़छेड़ा है, जालगेप्राः बाखाखने नहीं मैंचादा, पर मुजे भीयात देगे आदटौर.. ब्रीने विखचते और भाहल लेवल पी चेले.. फले हम नहीं बााप किया ब्रीन soprattutto भाए. आप बाप के जंटरग लोग है. आप भाभ श्पिकillion को नहींट चाह रहा है, वहजली बहुजों से शापज़ारा करनाद्यां और ठृाजनदा। उसके लेंगे एक फुडवजों की तरब जाना पडिलगा। नहीं आए वह टागागा सापज़ा लिए आपादा। वहजली वेखवाद और या जो छोगते है. दे दे जी और देखे, दे वेँ चाड़ा कराईवल सर्वायेझोडें पर दे Persirvival तिब प्रदकते तेंसेफ त्फुड़ायेज्वल ॉ, दे नहीं तुगरेमेटेप जोगस।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।।। धलकद मेंमागा होसे की साज़ा साज़ा लेगनी करते हैं गता। आपको अग architects And they would tell stories of what happened and how they reacted to people, to their own tribe, and everyone listened with a lot of attention, because they knew they might have to come across a similar situation next day or the next day or someday in the future. लग़ना ने पाज़, बैग़ कर ना सावी भाज़ नहीं ग़ा च्छाझाँ ग़ाँखाई, वे वह आप ज़ाशा, च्चाजाँखागागागागागाखागागागाखा monthly, ॉबवर्ःाजॉ, मुरही। ौराजॉक्ष्मूद ।फीई पूल के ज़ा तूई आपका लूअआजॉक्ष घीखॉक्षाट। ।फीई खब आई ही चुर्दूदुद। ।फीई जोत।। ।फीई लूए। manage or pass we just went out for a walk in the field and we started talking about the lineage of our family. Now imagine me who hasn't spent 12 months in that village. Okay my cousin who's 10 years younger to me and she's been married for six years so she hasn't, she has spent a very little time and she hasn't spent. इंटेर्वटेंतास原因 मैं कि बीरों था। दावरी के वज़े साती रुग मैं चानी चाहीट के बहुत. वरो ती को रही हो आप बहुत, ढ़े साठी वग़े, और सगी रही नी जाएंगा वगी, त Luiza's boy after long travel with Hausdeutsでした मुहुआक, दुके� strategic advice ज blond girl pedir any driver at their Bar मैअहु balconyam Uliss मैअूअक, उरन बा pleasures वोलाँं कराटादğlum tendra मैअहुआक, शाच के।ुछ। मैंऊ ब about me. था भी त� mering म मुह मेरे perseverance नकुना bord, then ममार. मैअनाста तरो आँ समप्रना औन बरन आदर ज़ियासका, ज़ियास ख़ाईदाना सी। आप जेदाा क्यावाईख़्यावाईग्यावाईग्याईग्यावाईग्याईग्याई यहाँ of our great grand river in our minds, अवन बणहम आप अवान और, अववान बणहम्तगाशभी लेगाश सब जगी करमाग, आवगा समँशी आप आप क्ईरे राथी, आप ब़ावे सिर्थागा क्ईरे काई और, जनाती बच्चदर्वाँ वालेता है, आवगे शंच्ची चदरिहा, पासा दोन चाकिकों। बाज़न्द मैं बो़्टीछी है, चौरी से से स्ढ़से, बाचे मार जनगे वाप़ बावंगी है. अगर में, आष्तमन बरज़ से से सब बडीग में, आखुर बरज़े और और से से शब डर्वागसे.  Xuejan-Rajat-Pakora-Namal-Sa Alt-Main-Mejwani-Adha-Bhagia-Dho-Keshwani-Masana-Gar виде-Nave-Sari-Pakora-Namal-Lyam-Alyam-Papra-Kehwani-Masana-Gar-Papra-Bhagia-Bhagia-Bhagia-Dho-Keshwani-Masana-Gar即 aayam-Lyam-Adha-Bhagia-Bhagia-Dho-Keshwani-Masana-Gar Bible-Aoyam-Masana-Gar Padha-B viral, ज़ादबाज बेटड़, I love you so much, Darshini. It's so much of an encouragement to have you on camera and to be talking to you. Alright, I see no questions, so I'll go back to my PowerPoint slides. Yes, Darshini, Vikas ji, can we have Darshini unmuted. I think she wants to say something. Is it possible? You can continue, I will just do it. Okay, so I will start the slideshare once again. And we will go to saying that my personal story, I told you about that earlier. But the point is, if I tell you my story like this, first I was an engineer, first I was an engineer, then I became a manager, then I started blogging, then I became an admissions counsellor, then I became an author. And now I am a story coach. Do you think that would be a story? It won't be a story. It would only be a chronology of my life, the profession that I have held in my life. But when I tell you that as an HR manager, I was taking interviews, as an admissions consultant, I was telling people stories. As a parenting blogger, I was telling my stories and when I sat down to write my books, I realised that all that I had been doing for the last 10 years was talking stories. And thus my motivation to become a my story coach. This is a story that becomes a personal branding story. Darshini, you are unmuted. You have to give access again. Now Darshini. Okay, one last chance Darshini. Let's try. Yes, yes you are. Thank you. Good evening everyone. My name is Darshini that I am keeping very short. I just wanted to share here that everyone else being off camera and taking a session like this can get really difficult. So I thought let me be on camera because stories have impacted me so much to that extent that sometimes I go re-sharing those same stories in my sessions. I just wanted to share that. Thank you so much Darshini. I so love you. Brownie points from my end for you for this attitude and lovely, lovely. Thank you so much. So I will proceed and I will get back to the story part. So when we say in personal stories, what will we tell? In interviews, what will we tell? First I did this, then you did that, then you did that. Right? We are going to tell our personal story. Let's add a little more in our language. You know my father says in our age, I had to walk 3 kms to get to the school. And Riksha used to leave it to the moon. The last 1 kms had to go. Right? We tell those kinds of stories. We tell those kinds of stories. But it really doesn't help us. There is no objective to the stories. When personal stories are told with an end objective in mind. When we identify what is it that we are trying to achieve. And then we craft our stories. It helps. And the impact of the personal stories grows by 100x. And I see Ram Prasad and a certain Mr.Samsung using a Samsung phone on the camera. Welcome everyone. Thank you so much. And a big, big purpose, a big end objective of using personal stories can be personal branding. And why personal branding? Why should I use personal stories in personal branding? Degrees, experience, why is now that not sufficient? For that small incident of my life, I will tell you. My husband has a base management start-up here. I am a co-founder there. I said that at the beginning we thought that we could actually take it to the start-up platforms and talk about it. And we will benefit, we will get some marketing and stuff like that. So what we did is we started applying for start-up pitching competitions. So once each competition we attended and I am Khyangata. And the elevator pitch round is over, the result will come after a week for the next round and all of that. And what we did was we just lingered around Julian Kya as part. Just to figure out the start-up ecosystem, what is the start-up ecosystem all about. And one per this person who had garnered 1 million funding for the first ever e-commerce platform in India. Though it was a flip card, it was a different platform. And he said that when jury, when the investors are judging the start-up idea and elevator pitch, they are not judging just the idea. They are also judging whether the founder has it in him or her to grow the idea by 100x, because that's what we want. So when you are giving in an elevator pitch, give answers to two questions instead of one. Whether your idea is worth investing in, whether you are worth investing in. What are they doing primarily? They are doing exactly what hiring managers do and what do hiring managers do. They see your resume, they see the experience, they see your credentials. But still they want to know more about you and that's why interviews were devised. Interviews are an important tool. So what happens is, there's a technical interview first, right? What do they test in the technical interview? Is it just theoretical knowledge or certificates? Or did they actually do anything? What are they testing? By increasing your credentials, do you have the capability or not? They want to know about your experience. What did you do exactly? So, over there you are telling your capability stories. And what's the technical interview is over? What happens? There is an HR interview. What is the first question in that HR interview? Tell us about yourself. If you've been in a hiring position, even as a technical manager, I mean you've had a hiring decision discussion. I am sure, more often than not you have had this kind of a discussion where you were saying, credentials are there. What have you done? But this person felt very strange to me. I didn't get any confidence. Does it happen? When we as individuals are trying to gain services from our investment financial analysis, investment analyst, what do we see? Everything is fine but we don't get any confidence. In that case, what are we judging? Credential is capability. What are we judging? What is our mind processing? Our mind is processing the character of the person. So many times when you go and buy things from the market you know a particular shop gives you a certain thing at a cheaper cost. Still you go to the other shop. Why? That person is good you know. I trust that person better. His reputation market is good. If you take more than Rs.2, then it's the character of the person. Credentials or capabilities are the same, then characters are the same. How is that character? Now if you are meeting a stranger, how do you let them know your character? How do you let them know your character? It's through telling your personal stories. So personal branding is the perception of people that they have towards you, your product, your service. We agree on the definition of branding right? So personal branding is the perception of people towards you the perception of you that people hold and to be able to create a wholesome brand you tell them your credentials, you tell them your capabilities and you tell them your character. I often spend a lot of time in this segment on wife stories and wife stories for personal branding because once you are convinced about this part after that take a simple framework or screenshot and after that I think mostly your life is sorted. Then one part remains which is crafting of stories which requires a rather detailed time slot which is not possible in one hour. So any questions on this front? Can I hope that everyone has understood this? So just let's remember these three C's that these are the three C's that we need to establish in front of people so that my personal brand, a true picture of the personal brand is formed the credentials which people see on your resume on your LinkedIn profile the capabilities that you update in the key responsibilities health, a segment and then you build up your character with the content the kind of content you share how many of you have always of the they run away from this weird friend and avoid interacting with this weird friend on Facebook or Instagram which keeps creating and sharing something weird I remember one time in my life when around three years ago when I started sharing political content on Facebook my political opinions suddenly I had a plethora of messages on WhatsApp and direct messages and personal messages what happened to you while joining politics we've never heard you talk about your political opinion on Facebook and Instagram while you're doing this now, are you shifting careers or are you heard about something, what has happened see immediately people's perception changed about me or if it not changed they added on to an element of perception about me so always, always the kind of things that you're talking about the kind of things that you talk about yourself they all contribute to forming your personal branding other than other things so personal branding is a huge topic and in the middle of it personal storytelling is one of the elements so I'm going to touch upon the personal storytelling element of personal branding today and we move on to how a world leader used a story to set up his credentials so spend a moment reading this text today is a very humbling day for me it reminds me of my very first day at Microsoft 22 years ago like you, I had a choice where to come to work I came here because I believed Microsoft was the best company in the world I saw them how clearly we empower people to do magical things with our creations ultimately will make the world a better place I knew there was no better company to join if I wanted to make a difference this is the very same inspiration that continues to drive me today Satya Nadeela this is the letter he wrote on the first day of joining Microsoft as the new CEO I would just like you to take a screenshot of this slide because I'll come back to the discussion later after I've shared my framework I'll leave you with a case study and see how Satya Nadeela has used stories to give the simple and precise message stories need not always be long and long drawn they can be as simple as this message okay so now we move on to the framework that I have been talking about I've been mentioning time and again see if we consider personal brand as any normal brand okay what would be the process of setting up a brand the brand should identify the vision right it starts with vision it starts with brand identity vision is about my vision identity is about how I want people to look at me okay brand identity if we talk about it I'll ask you which is the most trusted brand in India lip sync the process of unmuting is very long put it in a chat put in a message in the chat which is the most trusted brand in India is for you for a moment without analysing much Tata I told they think or any of the Tata brands again when I ask this question in live sessions I have I think 100% of the times barring one person of the 10,000 people I have trained one person barring that one person everyone agrees on Tata that's a brand identity that they have created for that sense we have allowed everyone I'll appreciate this for a minute we have allowed everyone they can unmute themselves at any given point of time thank you so much Vikasri so that is a brand identity they have created over the years over and over and over again okay the offering the offering is about why should you come to me instead of my competitor what am I doing for you one and what am I doing for you better than what the competitor is doing the offering what am I doing as a unique value proposition what am I doing better what am I doing only I am doing no one else will do the offering we say the product is the offering the product is not the offering the offering is the confidence that you want to give your customer about why to come to me it's not just the product or the product features it includes a gamut of things who again in a branding class so the offering and the last thing is given you've delivered and you have completed the promise of the premise the promise of the offering you've completed that's the life cycle for any person any grant the promise of existence for any grant completed the purpose of vision vision identity offering delivery this is the strategic process of building up a brand this is not something I have done this court defines in all his books the first chapter we study in brand building and marketing is about the strategy and this strategy has these steps this is the pyramid of building up the strategy right as luck would have had it as luck would have had it when I started trading my speakers I created a framework and then I tried to see how that and then I was toying with various coining words and you know creating the nice framework I could absolutely fit my framework to fit the needs of this strategy model and that was this if we share the stories of our values we could help our customers understand our vision if we share the story of where I come from where my idea comes from how did everything come to be I am creating a brand identity I'll explain all of this with an example but probably you could just take a simple screenshot of this presentation to help you understand why of the different kinds of stories the influence is when I am trying to influence my customers that this is my offering and this is what I have to tell you about this offering and this is why you should take my offering my service, my product is here in each year and content is the most important thing we are building up credibility here we are building up the body of work why I call it content is a reason but content basically is the body of work and that body of work comes after I have given the delivery when I get client testimonials when I have case studies to showcase to my potential clients when I have case studies and success stories to share on my social media on my website to say that I delivered this so that's the content simple words if you want to remember the content is the content I share on social media telling people why they should come to me amongst other things which is customer related and client related okay now to do all this to do all this we have coined a word which is the OIC voice what is missing in spelling is E missing that E is the elevator pitch remember it all started the story the significance of stories and my personal stories started with the interaction with the person at the elevator pitch competition now if you want to give me one minute to introduce yourself what would I say if you have just one minute or 30 seconds to introduce yourself which is the case in most business networking or professional networking events because there are 10 people or 5 people across the table and you have limited time you have to introduce yourself in a very short time you don't just say I am this person you can't do that it doesn't leave an impact but when I say I have changed 6 professions in my life and for some reason all the professions involve stories as a nature candidate stories as an admissions consultant again applicant stories as a parenting blogger my stories as a speaker quote speaker stories everything was about stories so I thought why not call myself the my story coach how much time did I take to introduce myself I don't think I took more than 20 seconds and I have repeated this story for the third time during this call using fly change in the the verbs and the words that I am using that's because I have coined this story very carefully that's my elevator pitch so the last statement of this story would be if you are struggling to identify which is your most impactful my story which will help you gain business or make an impression in front of an employer I can help you call to action this is the role of branding you have to finish with a call to action this is my call to action have you prepared your elevator pitch story for your personal brand that's the million dollar question but then elevator pitch story comes when you have worked on the values when you have worked on the influence stories when you have worked on the content when you have confidence on your content when you have all these stories aligned and documented and deliberated deliberated and documented decide it's like deliberate and document deliberate, decide and document when you have done these three things then you have the confidence तवारार� individualunk दी� chambers दीखारगगी r history वी वाखम दूँide So when you talk about... I hope everyone... you've taken this... so when you talk about values, the questions that you need to answer in your story is How do you want your brand to be perceived, where do you want to reach, what is your vision basically How do you want customers to feel when they work with you There's a very enthusiastic person, this is a very good person, this is a very... भld you see how we trust this person is going to make sure and never going to leave my hand, are we establishing those values. We are accountable. We are committed. How we are telling those stories, how we are committed. So very nice story that I read in a book called stories at work by Nesesho Chowkraborty, one story is when a person said that we wanted to say that we are considerate so what happened is in their hotel, in a hotel there was a person who was stuck in a traffic because there was a jelous procession and this person was stuck and they said we are going to take at least 2 hours another 2 hours and this person when he got this information and he knew through the booking there were kits and he knew in that stretch they would not get anything to eat he asked the staff to take a cycle because cycle was accessible, the way was accessible by cycle he asked the person to take a cycle, take some food and reach the person in the car and get the kids fed this is a story that that person told that hotelier told to tell his potential clients that we are a considerate lot those are the kinds of value stories that you need to tell origin stories, what are the questions you answer when you talk about origin stories is why do you do what you do, this is the single question that you need to tell people you know why am I doing story telling and nothing else why I could have done anything else you know I have changed 6 careers eventually why did I settle here, somewhere it felt like homecoming my father worked with a newspaper daily for 40 years I harboured a dream to work in his organisation as a teenager but my father was very clear I have to become an engineer there is like journalist, journalist van ke kuch nahi hoga there is no future he didn't know what was going to happen with content creation in the future he wasn't that futuristic but then he wanted, I want an assured job for you engineering Karlo pekse because you will identify with that emotion pekse engineering karlo placement pakka hojain ki and when I got an opportunity to write stories for my clients as an app admissions consultant it felt like homecoming because I would I would have multiple articles published in my school magazine to think of it now I had a creative bone always even though I became an engineer that's my origin story it's not that out of the blue I became an author out of the blue I did not study to become an author but the bone was always there the creative bone probably was always there to come to think of it now it helps you know me better it helps me it doesn't help you get this message across you know somewhere the skills that children show in their childhood are reflective of their passions it's an origin story that sets you to think and to like or dislike a person or to build up the authenticity of a person's dream these are the origin stories that you need to talk about a very nice example of a business origin story is air bnb anyone knows the full form of bnb in air bnb anyone it's bed and breakfast the story goes like this that the founders of air bnb had gone to las vigas to attend a hackathon and they realized that the entire silicon valley was here there are no hotels and there is no place where we can live and they had a friend in the city and he said I can't give you much I can give you a bed a mattress to sleep on and I'll give you bread in the morning to eat for breakfast and then this was a eureka moment for them because they realized there are so many people on the road who have no place to give let's put more mattresses let's put more beds let's ask our neighbors to put beds in their lawns or in their extra rooms provide bed and breakfast no frills of a hotel so air bnb was found now this origin story when the founders of air bnb shared in a investors start-up page competition or let's say an event it became one of the most successfully funded start-ups so much so that somebody in India also copied the concept and created in oil roads that's the origin story then we have the influence stories I think these are the stories wherein we don't need to be told we need to share this because we need to most we have seen Shark Tank now and we know that when we are to tell a story of what we do we need to approach the problem we need to tell people this is the problem are you facing this problem and this is how we can solve this problem so air bnb along with an origin story must have extended into an influence story wherein they say that when you go to a place you don't want any frills and people want extra income out of the extra space and beds in their homes air bnb becomes an accelerator for these people two parties solving the problem so influence stories are the solving of problem stories as a professional if you say you must hire me for your taking these particular services then I would say if I were to tell my story I would say that I have had speakers come to me who have come with a script wherein they had put a chronology of their life and they sounded very boring but they with no inspiring message and I help them spice up their life from the events that existed in their life and spice up the story and create a story which was worth the platform like TEDx that's my influence story so influence stories will identify your customers they will identify the poor promise of your brand or your service or your product please make sure that you do not deviate from that message only bring it in a story format the value proposition has to be told in a story format probably using real time cases which will bring us to the content before you can tell a good influence story if you have some content you gain more confidence to tell an influence story a content is simply nothing but a client testimonial a first hand client testimonial and acquired client testimonial a case study that you have built up for yourself which is the client journey with you and the pivotal moments in that story and again that brings me to you know this very funny I am very fond of this thing that content is what the client stories how can we spice up those client stories those client stories can be spiced up if you remember the teleshopping ads on TV I don't know if they still come on TV or not but as a teenager I loved watching them I was very worried after all these days when I used to lie on my bed my bed was so hard that my back used to hurt and then in my life I came water mattress this is so small that it takes my back shape my back hurts I am happy all day and very active the pivotal moments in the client's journey with you so before coming to you the client had this problem then they used your product or your service and this made them this is how their life changed after they used your product or service that's the content that you are creating to build up your brand the body of work and we come to the elevator pitch elevator pitch's example I have seen it before but if you still need a format you can take a screenshot of this particular slide it is a good starting point and then you can become creative once you gain confidence you can re-jig things you can let out things and just keep the most important elements of this format but this encompasses elevator pitch will come only and only when and only after you have worked on your value stories your origin stories your content your influence stories and your content stories can I interrupt here yes sir see what I feel as far as your elevator speech is concerned like it depends from for a different position it will be a different way of what you call approaching it ok just like you are in a marketing space you will approach it differently if you are in a marketing space you will approach it differently and if you are a senior person you will approach it differently it will just take 10 seconds we call it a 30 second elevator speech that's the normal term but then in that 30 seconds you need to make your mark absolutely so again as I shared the slide with you that's what I said this is a framework now with this framework once you have everything it's like A to Z after that you pick and choose letters and make any words the dictionary has like we can't count the number of words that the dictionary has Oxford must have written somewhere these many words for a normal person like us the dictionary has innumerable words so once you have your A to Z ready then you can pick and choose and according I also am here and telling one kind of an elevator pitch in a different set of audiences I create a different elevator pitch so a simple example they knew this presentation that I gave the one that I have spent talking to you about personal stories I have given it for at least 15 different types of audience I am not saying different sessions the number of sessions is more but different types of audience so here I understand there are people who are interested in law those kind of people because the group is named beyond law the audience is going to be law, profession based I have done this for career coaches I have done this for storytellers, writers I have done this for professional speakers I have done this for kids so according to the audience I have to get a little change in my presentation but the core remains the same the messaging changes so when you do that when you have all the letters of the alphabet ready with you you can pick and choose and then that becomes the craft of storytelling for which we don't have time today I will leave you with a very nice I will leave you with a thought if you still have doubts that why should I tell stories in that format why should I keep my word in a normal way then why shouldn't it be accepted why will people not appreciate my work and my contribution even if I don't craft it like a story I will tell you a story in that regard I will take 4 minutes and this is about this old lady I told you I can't travel with it this is about this old lady in a village and she was wearing torn clothes and her hair was all spread out white and hard and all spread over, unkept the skin was wrinkled dark and because of the sun and she went on to knock the door of her house and somebody opened the door and they looked at her and they immediately closed the door did it like her appearance they thought she was a beggar then she knocked again this person opened he said what and she said that I have come to tell you something very important and this person said I don't want to listen anything from you and he shut the door and this happened with each and every house in the village she knocked it, people opened they asked what and she said I have come to tell you something very important and they shut the door on her face she went to the clearing in the village she went there and she asked people please listen to me I have come to tell you something very important and they would not listen to her, they ignored her and then after sometime there was commotion all around and people gathered and she went and saw that somewhere in the centre there was this nice colourful rope wearing chuggler doing activities who was entertaining people and they were all interested and she said my god these people acted all busy they ignored me when I was trying to tell them something so important and now they have the time to look at this joker this juggler I am sure he doesn't have anything as important that I had to tell them and the jugglers show what over and people went away and she was curious and she went to this person and she said my who are you I had something so important to tell these people I could not get them to listen to me and they spent an hour listening to you watching you giving their attention to you who are you and this juggler and he said haven't you recognised me but I have recognised you he said I know that you are the truth but you have to understand that truth is often ugly and you do you know who am I I am the story let me take you under my rope let me give you my rope that defines me as the story you take this rope and together the story will tell the truth to the people the crux of the matter is that the story is essentially our truth told with a colourful road which helps you gather people's attention and retain that memory make a lasting impression and with that I would like to close this session thank you so much for being such a patient audience and I hope that you use the voice framework for personal storytelling in your interviews in your client interactions and create your personal privacy thank you so much over to you Mikaashree yeah thank you since Mr. Madan is a quite close friend of ours we will ask Mr. Madan to share his inputs what do you Mr. Madan you want me to say something yeah actually I really enjoyed this session though I just got home just now and I realised that it's a very good session I wanted to see what ma'am had to share with us and I'd say he has lovely stuff to share very insightful I'd say very insightful very important and provided important provided we follow if you don't follow it's all nothing but what he had to share actually makes a lot of sense because usually today what we do we don't actually present ourselves we don't brand ourselves right we don't brand ourselves this actually what what actually does not allow us to achieve the success that we wish to achieve right because we don't project ourselves the way we need to project ourselves we should be project and I must confess I'm sorry yes now sorry to interrupt your mother sir so what happens is with me to you know sometimes because there's pressure because I'm not prepared enough sometimes if I have to give a 30 second in our business that's working me to somewhere if to speak for 30 seconds I also only talk about my credentials and my capabilities from my resuming it's easy to do that you know it doesn't require any effort stories formulation requires a little effort and that's the reason most people are not using it even though it is such an effective tool so thanks for that thought mother sir very good I'll tell you what you've done is superb is actually we miss out on the story we don't know how to tell our own stories we start telling exactly what you rightly what you just said we actually try to speak out from our resuming which is not very important the guy like us I'm from HR I've already read the by the time you get to my office I'm not interested in that I want to know you I want to know what value you have about yourself and about others rest of the things we'll follow absolutely rest of the things we'll all follow if you don't have a great view of yourself and the people around you and the society around you I'm sure you will never have a good view about the company that you're going to work with I so agree with you mother sir thank you so much for that here in Chandigarh I'm not in Chandigarh my parents are in Chandigarh my father worked with the tribune for 40 years okay great we are here in Chandigarh I'm here in Chandigarh great excellent very nice thank you Anupriya thank you Mr. Madan for chipping in your views thank you daddy the way Anupriya has hammered her points the way she has made us understand what is the significance of personal branding and the way you can put it across I was told by someone it said that it means that one fourth is your actual value and three fourth is how you put it across to the society is what today's society is working upon thank you Anupriya for sharing your knowledge stay safe stay blessed and tomorrow we have a session at 6pm by Hidhu Adwani he will be speaking upon the third parties rights in respect of the arbitration proceedings do stay connected with us tomorrow at 6pm thank you stay safe stay blessed thank you have a great weekend bye