 Um, I'm feeling like Noodle needs nude. Yeah, he needs nude nails. Ha, ha, ha, ha. Nude nails for Noodle, I think that's like... And do they all match? You know what, let's do one accent nail. Yeah, I'm thinking, you know, I'm having this whole vision for Noodle right now. Yeah, yeah. This is School of Hustle, the show where we find advice and inspiration from people who are making their own way. I'm Shannon, the VP of Social here at GoDaddy, and I absolutely live and breathe the hustle of business. Today, I am excited to introduce Tanisha Lawrence, the founder of Law Beauty Essentials. Hi, Shannon, thank you for having me today. You are such a hustler. Thank you. And you are making it. And I like your product a lot. I actually bought one of the blue color. I know this is called Cancelled Disco and a top coat, and I absolutely love it. And I love your line and I love what you do. Thank you so much. In speaking of nails, I don't want to look too closely at mine because I did them myself, and there's little specks there that probably could be better. Yours, on the other hand, look amazing. Thank you. And I'm just wondering what color are you wearing today? Today, I went with hashtag black, hashtag white. So it's a combo. And it's art. Yes, a little small, easy to do at home nail art. Well, I have some work to do. In creating the line, I wanted something that I personally connect to and something that I can share with others and they can also connect to. So for me, nail polish is just really like a vessel to express yourself. And I just really felt like it was important to create a health conscious line that was eco-friendly, healthy for you. Making it vegan, non-toxic, no animal testing, made in the USA. All of these things kind of embody where I was in my life and things that I wanted to do. You traded in your briefcase to pursue your dream of launching a beauty line. And so tell me about that. What was that transition like? Yes, it was a hard decision that I had to make because I knew for a fact that I was unhappy working in a gray cubicle. It was really stressful. And I really wanted a change, but I also loved the security of having a nine to five job. But I decided to just take a leap of faith and I did leave my nine to five job. I pursued my own company and then I also picked up something else. I'm also a flight attendant. So I do both. I love that. That's amazing. It just sounds like that your calling was just to get out of that cube. Absolutely. And put some color in your life. Absolutely. We've been serious up until this point and I wanna play a game and do a little bit of a nice breaker if that would be okay. Love it. I love it too. This game is called Hustle Time. While I'm explaining the rules, feel free to shuffle. Okay. And make sure you feel the deck is fair. We're gonna set a timer for 60 seconds and you're going to say the first thing that comes to mind. Okay. In the spirit of being competitive and getting through as many cards as possible. If you take your time to think on an answer, it's gonna cost you. Okay. So you can do that but then you won't get through as many cards. Okay, I'm ready. Are you ready? Yes. Okay. Apple or Android? Apple. If you could have a superpower, what would it be? Read minds. Finish the sentence. When I dance, I look like. Huh? When I dance, I look like Blink. Rihanna. Oh, your go-to outfit. Workout clothes. Aliens. Fact or fiction? Fact. If you had to eat one thing for breakfast every day for the rest of your life, what would it be? Eggs. You have to lose access forever. Do you pick search engines or social media? Search engines. Favorite Disney movie? Snow White. Vacation lounge on the beach or active hike? Vacation lounge on the beach. Music or podcast? Music. If you could go back in time, who would you want to meet? Whitney Houston. Three things in your closet right now. Blazer, workout cans, cowboy boots. Go to karaoke some. Say my name, Desi-Tal. Would you rather have more time or more money? Ooh, more time. Done. I got it. Oh my God. Should I count? Do I count time? Okay, okay, okay. We got one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14. Nice job. That was great. Thank you for that. Thank you, that was fun. That was good. Let's transition now. And I wanted to ask you, what is the best advice that you've gotten along the way? The best advice is to not take things personally. On the flip side, what's the worst piece of advice? That I didn't have enough followers. And I started to believe that in order to get the attention of a lot of people, I needed that platform. And I didn't have that platform to start out with. So you had a low follower count. People told you that. Yeah. And now you realize- You're not gonna get the word out. You don't know anyone. Who's gonna, you know, blah, blah, blah, things like that, so. Bad advice. Horrible advice. Don't worry about those vanity metrics. They might not even be real people following you. No, no. And it's just crazy because I just took a book out and it was called Talk Triggers. That's the name of the book. And I just went to a cafe and I started reading through it and it was talking about word of mouth versus influencers. And it was saying, do not forget about word of mouth as big as social media is. And it's a wonderful, great platform. Don't forget about social media, but don't forget about word of mouth. And so when I compare word of mouth with someone telling me that I didn't have enough followers, I'm like, no, that's not right. That's right, that's not right. Is there any one moment that you would call your made-it moment? Absolutely. What is it? When I was contacted by Ipsy. Were you really? Yes. So what happened? I sent Ipsy an email trying to showcase my brand to them and I had not gotten any type of response whatsoever. And then I get an email from Ipsy and I'm like, oh my God, thank you so much for responding to me. I would love to send you as she goes responding. Did you send something in? And I said, yeah, you didn't get my email? And she's like, no, I didn't, but I'll go through and I'll just double check to see where that email was. So they wrote you? Yes. So to this day when people ask me, how do you get into Ipsy, other girls with brands and people who have things, I'm like, I don't know. I don't know how to get into it. If I did, I'd be very proud of it. It sounds like you have to have a killer product. That's amazing. So Ipsy, they basically called you? Yes, they contacted me. Nice job. I think that's great. That's a really cool made-it moment. To get that recognition from a reputable source, that's job is to aggregate the top products in your field. And I'm wondering before that had happened, was there any point in this journey where you felt like walking away? Absolutely. I think it was just a lot of pressure being that I was and still am doing this all by myself. I didn't know where to start. Right. And I Googled and GoDaddy was the first thing that popped up. And I said, GoDaddy it is. I got my domain name from GoDaddy, called on the phone and GoDaddy actually helped me with a lot of things. Like, okay, how do I, you know, how do I set this up? How do I put the pictures? What do I need? What you did was you realized you didn't know something and you knew you had to get online and you went and you got help. And I think that's great. And it's okay to ask for that help when you need it. You have to ask for it. There are people that care. Then that will help, right? Yes. One thing that I've learned is that when you try to please everyone, then you kind of lose yourself in the process. And so I feel like as long as I'm producing colors that I feel like is relatable to myself that they will come to me. Like I'm attracting that energy. There's a group of us that's out there. And I feel like as long as I'm producing this product that they'll come to me. Yeah, that's great. And what is one thing that you still need to learn? I need to learn my taxes. That's what you want. It's always a mess at the end of the year. Of course, because you're your own business owner. I mean, that's a challenging piece. So challenging. I'm actually thinking about doing quarterly taxes instead of yearly taxes to kind of make it easier for me, but then taxes give me anxiety. So I'm like, do I want to go through that anxiety quarterly? Or do I want to go through it yearly? I'm not sure. Yeah, go through it before. Exactly. So I'm like, I need help. I need to figure that out. We've already covered that. There's nothing wrong with asking for help, right? And that's the way to go. I love it. With all the work that you're doing, what is one thing that you want people to learn from you? To learn from me. I think I want people to learn that you can start really small. When I first started, I had one color. It was pink. That was like the first color. Baby pink, hot pink. Barbie pink? Oh. That's kind of like, it's not hot, but it's not, you know, it's like right in between. That's pretty. Yeah, start small and then add as you go. Because even in the beginning with one meal policy, people were throwing ideas in my way and saying, you should do lipstick. You should do, you know, and they're great ideas. But I know for myself, like you can start small. You need that solid building block and then you can build on top. Absolutely. And add as you go. I'm just not ready yet. That's right, get it right. Well, I really want to add more colors to the line. More glitters. Okay, thank you. There's a black and gold one that is still sold out. Yes. I'm not sure if I want to re-stock it because I want to bring more. I'm sorry. I want to bring more. So I'm like, you know what, different colors, more nail care, you know, as I'm learning and I'm getting more into doing my own nails and once I get familiar with different tools, then I want to bring it on board because these are things that I like. Yeah, I'm excited to see any colors too. And more glitter. And more glitter. And I will take the next version. Yes. You bring me something new, lady, and I'll be right there as a customer. Absolutely. I love it. We let everybody know that you would be here and we got several questions in social. Great. Yeah, the first question comes from Shana. Shana asks, what made you decide to start an eco-friendly nail polish brand? I wanted to bring something refreshing out there, you know, something that I was proud to stand behind, something that I was interested in. And so as long as I'm connected to it, then I felt like it was something that I wanted to do. I love it. Steven's asks, the names of your polishes are so interesting. What's your creative process? I look at the nail polish bottles, literally stare at them, and then whatever first comes to mind, because I don't like to overthink things. That's amazing. You can't second-guess yourself now. Your gut reaction is usually correct. Yes. I agree with that. I like that process. Brittany asks, what's the hardest thing you find yourself facing being a business owner? The hardest thing is being the one that has to make the final decision. I like to hide behind people sometimes, especially working for other brands and other companies. If your boss said this is what they wanted to be done, and even if you agreed with it, wasn't sure with it, or absolutely loved it, you went with it. It's not your fault, but when I have to make my own decisions from my own company, I get nervous, because then it's all on me. Well, yeah, you have skin in the game, right? And I always say that nervousness, you want to keep a little of it, to keep you honest and humble, but just you have the skill and the confidence to just push it over the top and make the right decision. I have to. Right? But yeah, it's hard. It is hard. Well, thank you so much for sitting down to chat. Of course. This was really inspiring for me. I do have one last question for you that I think is going to be a lot of fun. It involves Noodle. Our 10-year-old pug and resident GoDaddy employee, Noodle has four paws and a full set of nails. Oh my gosh. Yes, please, please, please. Is he good? Okay. He will get situated. All right, Noodle, don't worry. Now, Noodle has four paws and a full set of nails and he likes to look his best. What advice do you have for Noodle doing his nails? Should everything match? Should we use any applique? What advice do you have for this situation? You know what, Noodle is giving me, especially what I'm wearing, what Noodle is wearing. You match, by the way. I like this. We look good together. We look fantastic together. I'm feeling like Noodle needs nude. Yeah, he needs nude nails. Yeah. Nude nails for Noodle. I think that's like... And do they all match? You know what, let's do one accent nail. Yeah, I'm thinking, you know, I'm having this whole vision for Noodle right now. Yeah, yeah. We're gonna do Pampered all day on him and then we'll do an accent nail with a black and white design on it. I love it. And with an accent nail, is it just one person? One paw, no, one nail. One nail, one paw. But the other three paws, no accent. No, one nail on each paw. Okay, well, Noodle, I learned something. I hope you did too. This was really a lot of fun. I think you're amazing. And for everybody out there, we are bringing School of Hustle to you every week with an awesome entrepreneur. And this was really fun, Tanisha. Thank you so much. You guys keep tuning in. Follow us across social for more School of Hustle. Thank you guys. Bye.