 If you're watching this video, it means that you're on the freesaloneducation.com website and you're wondering how does it work? Well, I wanna share with you a little bit about freesaloneducation and then also what's going on and what this new website is all about. So freesaloneducation is a project that we started about seven years ago on YouTube. We started creating videos for hair professionals, teaching them different techniques and cutting, styling, coloring, anything that we could really share. Now fast forward seven years later, our company has really grown to be something more than just a channel on YouTube, just an Instagram. We've created a community of professional hairdressers and we need a home for those hairdressers. So the new freesaloneducation.com website is going to be the home for that community. Now first things first, what do you do? How do you get signed up? What does it cost? All that stuff. Well, first off, it's freesaloneducation. So it's free. From an education standpoint, our goal is to always keep the education free for you guys. This industry does not run without hairdressers. I'm a hairdresser. I've been a hairdresser for 16 years. Me and my wife own a salon together. So we understand the business. We understand what it takes to be a successful salon. We understand what it takes to be a successful stylist. And education is number one. We also understand that brands benefit from an educated stylist. The more we educate ourselves, the better we become, the better we get at referring products or talking about different things or really getting that trust of the client. So for us, it's always made the most sense to educate for free, to give that freesaloneducation and then have brands support it. So with that being said, that's kind of the backstory of what freesaloneducation is all about. Now I wanna share with you guys the new functionality of the website. The first thing that you're gonna do on freesaloneducation.com is sign up and create a free profile. Now that profile, you're gonna add your profile picture. You're gonna talk about different things that you like to do with hair, cutting it, coloring it, styling it. You're really gonna break down the specifics of what type of stylist you are because that's gonna help us connect you to clients later on and I'll talk about that. Now, once you've created that profile, you've got all signed up, you're gonna get a verification email. Go to your email, check your spam, just in case if you don't see it there. Click on that verification email, it'll bring you back to the website and you can click log in and you're ready to go. You upload your profile picture and now it puts you right into the freesaloneducation community. So you can upload your work, you can post that work, you can add that work to your profile so it can be seen by clients. I'll talk more about that in a second. So one of the really unique features about the community at freesaloneducation, on our app and on our website, is that it's a professional based community. You can share your work and you can add that to your profile so it can be seen by clients but also the cool function of this is you can decide not to share it to your profile and only share it to the community. So if you have a question about a haircut, you wanna post some other haircut that you've seen and ask questions about it, hair color, whatever it is, a style, how do you do that? You wanna request a video for freesaloneducation to create or find, to share in the community, all of these different things you can do and not share it to the public. So that's the community functionality. The next thing is our education tab. Now, education videos are sometimes hard to sort through. You go on YouTube, you type in stuff. You don't know if you're gonna get a really good video, if you're gonna watch it, you're gonna waste 10 minutes of your life. So we wanted to create a library of education so you can swipe through it. You can look through the all haircut section, latest videos, color videos, Paul Mitchell education, long haircuts, medium haircuts, short haircuts, bangs. All of the different things are all categorized in the education tab. So you can search, easily find it, add things to your favorites, go back and find those later and we'll always be adding new features and better ways to make that experience great for you. So the last two features on freeslawneducation.com kind of come from another place. So I wanna talk about stylistlocator.com first so that you guys can kind of understand where those messages and where those reviews are gonna come from. So for years now, my business partner Christina and I have struggled trying to figure out how do you connect to stylists and clients? How do you educate clients and also educate stylists? The smarter we all are about our hair, the better it's going to be. So we've got a lot of clients reaching out to us, they see us on YouTube, we get a couple million views a month. On YouTube, we get a couple million views a month on Instagram, on Facebook. So we've constantly got clients calling our salon from all over the world asking if they come here to get their hair done, which is not realistic or asking if we know of a stylist in their area that we can refer. Well, usually the answer to that is no, we don't know a stylist in their area. This platform is gonna change all of that. So on stylistslocator.com, all client has to do is they can type in their zip code, their address, and then it's gonna pull up you guys to showcase all the different available stylists in their area. The other great thing about stylistslocator.com is it's not just for them to find a stylist, but also we write a blog on there about different hair tips. We post DIY videos on how to style their hair, different tips in that, shampoo, conditioning, all of that stuff. Things that are gonna drive people to come to that site but maybe they weren't even looking for a new stylist, but now all of a sudden they find your profile because of the website. So that's the goal as well. Now once a client finds a stylist just like you, what they're gonna do is they're gonna create their own profile, they're gonna fill out a bunch of questions about their hair, and then they have the ability to contact you. They cannot contact you until they've fully created a profile. So that's kind of the next step in the evolution of freesloneducation.com, finding clients. So the stylist locator, the client, she makes a profile, she finds you as a stylist, she sends you a message, you get an alert, and now you guys start your conversation and now you're gonna be able to get a client out of this deal. So I know that's a lot to take in. There's a lot of stuff going on, but it's actually a really simple process so I don't want you to feel overwhelmed. Just create your profile, start being a part of the community, start posting things, start posting questions, pictures, all of that stuff, watching the videos and that's really you doing your part and the clients will come from that. So the other massive benefit of this whole process and something that kind of made it take a little bit longer was we wanted to develop an app for both iOS and Android before we really launched this website because we know that it's a lot easier to run things on an app. So download the app now, you can get the link right here on the website and you'll be good to go. So I hope you guys enjoy this platform. If you have any questions, make sure you reach out to me, Matt at freesloneducation.com. Anything that doesn't seem like it's working correctly, just send it to me. We'll definitely take a look at all of that. Anything that you think would be a great add-on feature to the website. We'd love to hear that as well. We're building this community for you as a hairdresser. I wanna see you coming back again and again and sharing your stuff. I'll make one big promise to you that I will be on that app every single day looking at your work and just being excited to see what you're sharing on there and really just seeing who takes on this community and starts helping out hairdressers on there. I'd love to see that. So thank you guys so much for being a part of the FSC community and the family. Stay safe out there. I can't wait to see you guys in this community thriving. Thanks so much. See you soon.