 Good morning everybody. Give me a favor post in that chat section. If you can hear me I know we had a problem with Sound the other day, so I want to make sure we don't have that same issue And it looks like we're doing okay here. I want to adjust this camera just a touch. I Know I was looking at my camera today when I logged on and it was all zoomed in and I'll crook it And I'm trying to get that straightened out. So Bear with me while I do that. We're gonna talk about sales funnels today. I think you're really gonna like it Excuse me through my throat out here. I think it's gonna be a really cool session today Let me get everything all arranged here looking good. Yes, everything looking good Put in that comment section if you even know what a sales funnel is Tell me if you Have used a sales funnel. Have you been part of a sales funnel? What it what's the deal with sales funnels anyhow, we hear a lot about it and today I'm gonna kind of define it Paul says we are loud and clear appreciate it Paul My buddy there, I appreciate that but I want to talk about sales funnels a little bit Sales funnels are kind of interesting things and we go through these sales funnels in life You know and I'm gonna use the analogy of a relationship. Okay. That's the first thing I'm gonna do Is an analogy of a relationship and then we're gonna relate that to what a sales funnel is then I'm gonna talk to you about one I just did That is going out this afternoon And I've been working on it for several days So sales funnels are really cool because they're automated. Okay, you don't have to do anything once you've built it It just does its own thing The problem with sales funnels is it takes a lot of time to build it and to get it working properly And to make it convert. So Basically, what is the sales fun? Let's let's look at relationships first. Let's say you're at a party and You meet somebody through a mutual friend and a mutual friend says hey Bob, this is Sally And you guys meet that's the first step of sales funnel. Okay, and then let's say Bob calls Sally Day or two later And they go out for lunch and they spend some time together. That's the next level of the sales funnel I'm not going to get to the very end by the way not in this analogy but What happens is you get to know each other a little bit more and more and more you spend more time together Ultimately, maybe you become boyfriend girlfriend and then maybe you get married. Okay, so that would be We'll see currently centered but really bright on top of your head. Yeah, I switch cameras And I'm sorry about that I don't know why it's doing that the reason I switch cameras is because the other one wasn't working as well But let me see if I can let me see if I can switch that real quick here Paul and see if it looks better Let me see audio now. We want a video video capture device We'll use device to and we're gonna pick the FaceTime camera built-in and click okay See if that looks any better. I know I look darker. I don't know if darker is better or not But see how that does tell me if that looks a little bit better I've been playing around with these cameras today And it looks like it's better. I'm checking it on my screen here. So maybe that looks a touch better So now I want to relate sales funnels to business and what they are. Okay, so Like I said, I just built a sales funnel In past few days and it's gonna go out this afternoon. I think it about 1 p.m. Something like that In fact, I know when it's gonna go out. He says better. Good. Okay, so we switch cameras But what it is is I have a list of people. Okay, so this is for survival K food my food storage company and I have a list of a whole bunch of people and there are thousands and thousands of people and these people have Either purchase from me or they read my blog or they opted in to win something, but they're already on my list They know me. Okay, they get content from me. They get emails that tells them different things and helps them out Maybe they've been to my blog that type of thing. So that is the first stage. Okay, we've already been to the party if you will and A lot of these people maybe opted in because I was I was out of my 14 and a half ounce Meets and they were interested in that. So what I did is I started a sales funnel and basically the sales funnel for these people is that Email goes out I'll deem what's going on. Hey everyone the video quality looks okay. Good. I'm glad. Okay. I've been working on that on my screen on YouTube here live. It looks really goofy. It's all squished down into the corner But I guess that's not what you see on here. So that what matters is what you guys see. Um, so anyhow Email's gonna go out and it's gonna say to these people. Hey, you know I haven't had this 14 and a half ounce meat in a long time. You can click here to go get it now Now when they click it's gonna go to a sales page and it's gonna tell them about that product and we have beef or chicken Available so they can click on the beef one or they can click on the chicken one Okay, if they click on the beef one, it's gonna go to a page It's gonna let them know the different prices for one five and ten different cases And same thing with the chicken. So be for chicken. It doesn't matter But now there's the main page the sales page I did and now there's these two separate pages that it's gonna go to Where they have to select how many of each they're gonna get they have to put in their name their credit card All that good stuff. Now when they do that at the bottom of that order form, there is a bump We call it a bump. Okay on that bump there. It offers them the survival Academy Which is an Academy of videos they can go through and it teaches them all about survival how to protect the family everything Down to building their own bunker Okay, and that's twenty seven dollars a month. They can click that to add that to their order and it's normally ninety seven dollars a month So I want you to understand the way these sales funnels work is it goes to a main product? Okay, then you try to sell multiples of that product So it goes to chicken and then we ask them if they want one five or ten Paces of chicken and when they get to those pages, of course, there's a discount if they buy more of them Okay, so now you see I built the main page Then I had to build these two separate pages and then I had to build this bump offer that goes on top of those two separate pages now Once they complete that and they go through there and they decide if they want the bump They decide if they want five cases ten cases, whatever it goes to another page And this is wait your order is not complete We also have some 28 ounce meat that's now available and you can grab a case of that at a discounted price Okay, so now we've got another page for the 28 ounce. I've made a page for the main cell I've made the email. Okay, I've made a page for each one of the order forms I've made the order bump, okay And each one of these are products that I have to build in Cartra And then it goes to the 28 ounce and then they can either buy that and add it to their order And since it is just an upsell I it's a one-click upsell this little window pops up that click on it gets added to their order and then it takes Them to a thank you page or or a complete page. So I had to build that page, too So now if you think about this There's a lot of stages of stuff They have to go through when they click inside this one email now. Here's what happens after that It goes out to my list of everybody that's tagged as people interested in survival food if they do not buy Okay, they do not buy The next day another email gets ready to go out. Now. How does it know if they buy? Well, if they buy either if they buy this 14 and a half ounce meat They get a tag on them and it says, you know 2021 14 ounce meat buyer, okay So the next day there is a decision module right after that email and the decision module says do they have this tag? Yes, or no, okay. Now if they already have the tag that they purchased that item it goes to another Location okay in my sequence and it says complete So what that does at this point is it takes them out of the sequence if the answer to that is no They don't have this tag what that means is they did not buy this particular item And it should send them the next email the next email is gonna say hey Maybe you missed my email yesterday. We've got some 14 and a half ounce meat Okay, so it's gonna take them to that decision module and then guess what the very next day It's gonna look at all these people again and see if they bought and if they didn't buy it's gonna send them another email If they did buy it's gonna take them out of the sequence. So as you can see, there's a lot of parts to this However, it makes a lot of money because I want you to think about it You've got the initial sale, which is the 14 and a half ounce meat. Okay, you've got that Okay, and then you've offered them one five or ten of those Many many people will take ten because we do limit it to ten and when we limit it to ten most people will buy ten So when they buy ten in that item, I think is oh gosh $169 or if they buy ten it's a hundred and forty nine dollars So you take them from a hundred and forty nine dollar item to fourteen hundred and ninety nine dollars Okay, so a lot of those people will take ten And once they take ten it offers them the survival Academy, which is twenty seven dollars a month now The survival Academy is a great course. It takes it would take you months to go through the whole thing So a lot of people will stay in there for months. Okay, they'll pay the twenty seven dollars a month Sometimes people stay for years. Okay, so it takes that person that that was going to spend a hundred and forty nine dollars Up to maybe fourteen hundred ninety nine dollars plus a recurring revenue of twenty seven dollars a month Now that's not all of course remember I talked about this from there It goes to another page and says your order is not complete Would you like to get this twenty eight ounce meat then it offers them another case of meat in that case is A hundred and ninety nine dollars. So We could take that one forty nine and it can go to a twenty seven dollar recurring and then it can go to a hundred and Ninety nine dollars. So you got roughly fifteen hundred bucks Plus twenty seven plus another two hundred. So, you know, you could be sixteen seventeen hundred dollars On one purchaser now keep in mind this goes out to thousands and thousands and thousands of people Now the cool thing about this is the way I've got this set up is that it will Send this particular sequence out to everybody on my list that gets added to my list from this point forward To until I run out, which I will run out pretty quick. Um, let's see here. Senator. It says, hi. What's going on? Let me say hello to a couple people here Let's see here. Paul says do you model other sales funnels? Do you build them or send to va? How many bumps on the other products? Do you? Do hate going through more than three bumps like others do. Yeah, I only do one bump Now understand there are different parts to a sales funnel and I build all my own sales funnels Nobody does it but me my wife helps me Get the logistics working because she's really good at that and she'll say, oh, you forgot this page or you didn't tag I'm properly here. So she she helps me with all that, but I build all my own I build all my own pages. I don't have anybody do that with me All right, it's it's you know, it's like I guess I could have somebody do that But the problem with having somebody do that is that, um I've got to explain all this to him what I want done and by the time I've explained all this to him I could have just done it. Okay, so it's just not worth my time for somebody to build a sales funnel If you got to have some skills to build it, you got to know how to word these things You got to know how to make the sequence look right like, you know, she had built one page And I changed it because it was way too much Text at the top and the buy buttons were down below and you couldn't see them And I know that 85 percent of people don't scroll and I wanted to buy buttons up at the top So little things like that. Um, I really have to watch out for let me get a sip of tea here Um, I don't model them after anybody. Well, you know, I guess every sales funnel has been modeled after something And I want you to think about this You are affected every single day by sales funnels And the thing about sales funnels is like the people that are on my list I spent money to get them there. So maybe, you know, I ran an ad or maybe I did some SEO or whatever And they opted in and got something free from me. Okay And that cost me some money and then maybe I sold him a little item that was like a, you know, uh, uh A survival tool or whatever and it was worth 20. I sold it for $10. So I'm into him now for 10 bucks But I built up some good will And this happens to you every day. Let me give you an example You see, um A special, okay, uh at McDonald's, okay, and they've got I don't know, uh, two big max, you know One for regular price. The other one's free. Okay, so you go to McDonald's and you get there and you're in a sales funnel now Because you have been indoctrinated by McDonald's for years You've heard about their products and some of you can argue in the chat if you like it or don't like it or whatever But the point is we all know McDonald's. Okay, and a lot of people have eaten there. You've probably eaten there once in your life I know I have probably a lot more than once but Um, when you get there that burger, they don't make hardly any money on that burger at all. They just don't So what they do is they put bump it up sells. Okay, they say would you like fries with that? And you spend, you know, three dollars for fries that cost them 25 cents Now their profit margin is pretty darn good and they go What would you like to get the combo it comes with the fries and the drink? Okay, now they bumped you and upsold you now the drink is going to cost them like five cents And they're going to sell that to you for another dollar 52 dollars. Okay, so you could see the profit margin there is Astronomical so this goes on guys in all kinds of businesses that goes on in relationships It goes on all the time. I mean sales funnels are essential They are essential to really business. Okay, and if a business understands this model of sales funnels They're gonna make a lot of money But if they try to one off a product like if I just send an email and say would you like to buy one case of meat Some people would buy it, but I didn't I didn't have the advantage of offering one five or ten I didn't have the advantage of the bump in the continuity I didn't have the advantage of the upsell and will all the people take all those things, of course not But here's the key some will Some will and if some will then I can make more money. Okay, and there's nothing wrong with that Nothing wrong with making more money. I literally have a limited supply of that particular product. I was talking about But once I write out it's going to be gone. Let me look at some of these comments here. Let's see here All dean says how often do you send out emails to your list does kartra create an automated email sequence? Yes, kartra is freaking amazing at the end of this What am I doing? Video, I guess this is alive at the end of this video Look in the description and you're going to see a link for kartra and you want to go to that link That particular link will play a video. It'll show you all the things that kartra does Kartra does all of my online marketing. It does everything It does my emails my sales pages my sales funnels my courses my memberships everything is all under one route And if you use my link you can actually get a trial of kartra for one dollar So you do want to check that out. How often do you send emails? I send emails every single day Every single day, uh, you know, if you're all my survival food list You're going to get some kind of email every single day now Some days I have blocked out and I don't have any email scheduled and that's so that I can put a special promo in there And I know a lot of people are afraid of that they're like gosh jr I don't want to send an email every single day if I do that people are going to unsubscribe They will they will but if you don't send an email every single day, you won't make money every single day either So, you know, it's it's a trade-off of what you want to do. And if you're sending them good information, you know What the heck? Well, that's what they're there for. Let me get a sip real quick All right, what else we got here you guys have good comments. Thank you so much for the comments guys Put more in there. I love answering this stuff Uh, let's see here. How often do you add an ethical bribe or leave bagged it with deal? Oh, yes, I do. I forgot about that. Um, do you add anything To the boxes beside the product like a catalog or freebie? Yes As a matter of fact on that funnel and I forgot to add this Paul. Thank you so much for bringing that up I'm offering them my book which is the great american food shortage I wrote this book in 2016 Get this guys this book was about a pandemic hitting the united states and causing a food shortage at our grocery stores Yeah, how about that and guess what guess what it happened Everybody thought it was crazy when I wrote the book. They're like that's never gonna happen. That couldn't happen I'm like really I wrote the book. It's on amazon if you want to look it up the great american food shortage Let's see how often How much research did you do on colors for pages? If so, what did you discover mcdonald's upsell added 20 to the bottom line? You know, I've done research for years on colors and all that paul red yellow black They all stand out if you think of some of our, you know, big fast food change whether it's You know pop eyes. It kind of has an orange mcdonald's uses the yellow and red taco bell uses the yellow and red kfc uses red and white So just just look around at fast food places that you know and check out the colors And those colors are just what works and I use those colors. I use the red black yellows And almost all my sales pages So yes, I do do that What is the typical demographic and Psychographic look at you. Psychrat. It's like it says psych graphic But I think you mean psychographic of customers in the survival niche They are usually upper middle class if not wealthy They're not who you think they are. They aren't some, you know, red net guy out of the woods in the trailer If that's not who my customer is They're people who are highly educated. Maybe they're conservative republican type people They are probably in the age range of 35 to 55 They have money. They're mostly college educated Very well read Yeah, so that's probably the demographic of the people in my group Not who you think it is, right? Well, but my products aren't cheap You know, we sell a really high quality food So these things are not cheap I keep those questions coming. I love these guys. Uh, let's see here How do you come up with ideas for these daily emails? Well, understand. I've been writing these for 11 years Okay, you know in the beginning I was terrible at it. I didn't do very well But I understand what works now. I understand what's going to get their attention In matter of fact, let me give you an example here. I'm going to pull up One of those emails real quick and I think I can actually do a screen share and show it to you And in doing so you can see What I'm sending out here. All right, let me get to Cartra real quick and you can see inside cartra All right, let me get to cartra Bear with me guys. I'm gonna pull this up and you can actually see What I've sent out today and how it works And you could use this too. You can use some of the same things Or the people who buy put on notifications automatically for future sales or as part of a sequence Well, what we do is we tag them paul So I know what they've done basically Uh, and once we tag them, then I I know what to send out to them later on Let me get this here a shift a You as if you wonder why I'm reaching so far It's like to get this camera angle right. I have to move my laptop so far away That it's quite a reach. It's like, you know, three feet. I got to reach to control it. Okay So I'm into this now and I'm going to go into my communications and Yeah, give me one second guys communications And I'm going to go into my sequences. Okay, it's opening up right now Okay, and I'm going to go into sequences All right, and then I'm going to go in here and go to edit And then I'm going to show it to you on the screen. Give me one second All right, and then I'm going to click edit. Okay And then I will share my screen One second one second It takes a second to load this I have a lot of stuff in kartra. So it takes a moment or two But it's well worth it. Okay. So now I've got my screen up here now guys What I'm going to do is I'm going to switch to screen share Let me know in that chat section when you can see That screen share Okay, and I want to go up one Okay, let me know when you can see that screen share there guys And as soon as you can see that I'm going to walk you through this funnel I just talked to you about you can actually see what it looks like Inside of kartra. Okay So as soon as you can see it and you can ask me questions in the meantime here But just put in that chat section if you can see my screen It should like look like a whole bunch of screens going out like millions and zillions of them And when you can see that I'm going to switch over to kartra and then you guys can see inside this funnel I just told you about okay So there we go Okay, you're seeing it Met a guy who did a hundred email letters And rotated them throughout the daily emails. I also kept a swipe file of great emails and sales pages Yeah, paul mine My email sequences like if you get on the sequence it lasts for six months So that's how many emails i've written okay one every single day for six months with a few space days in there for me To send out something else. All right, so now i'm going to go over to this and we'll make sure you can see The sequence thing. Okay, so this is everything. I was telling you about And uh screen on paul says and can you see My sequence now. I know there's a delay. I have mine up right now So I think there's like I don't know 10 15 second delay. Okay, so you see the sequence now So this is inside of kartra right now. Now what I've done is And i'm going to go in here to edit the starting rule here Um, so what I've done is I pulled up this first page here And the starting rule uh basically on this one here. I'm sending it out to everybody So it says any tag from category scf And that is survival cave food. Okay, so you can see that right there Any tag from scf survival cave food? That's why I want to teach you guys this. I want you to understand I do this every day. This is what I do every single day. Okay, uh at paul Sounds like a great idea. Cool. Okay, so that's the first part now after that What happens is there's a split right here. See this split Okay, now we want to go into the split and I want to show you what happens because after it starts the sequence What a split means is it's really asking a question. Okay? So what happens is it says it waits one day Okay, and then it's going to send it out every time or every day of the week Any time of day and it's going to look for a condition If they have tag scf 14 2021 promo Okay, so that's what this sequence is and what that means is if they've already bought that product there In other words, if it is a yes if they've got this tag here, they're not going to get the next email So look here see right here says if it's true what it does is it completes the sequence right here See how it completes the sequence, but if it's false Okay, and this is the beginning of the sequence Um Would love to see a demonstration of all the features of card for oh my goodness. That's a good idea It's it's quite lengthy, but uh, yeah, it's a great idea So what it's going to do if it's false in other words, they don't have that tag They haven't bought this yet. What happens is it's going to send them this email right here Okay, this email is already pre-written in here The delay is going to be right after the previous one. You can see what times it's going to go out The communication is called first of 14 special 2021 There's the email address system come from so the recipient's going to be Anybody who has scf tag and does not have scf 14 promo. It does not have scf retailer So the retailers are people who actually sell my food These are people who have a website and they sell my food So I don't want to send it out to them because that's they're not going to buy it, right? That's be a waste Okay, so then what I've done also here is I've done a split test of two different emails because I want to know which one Is going to work better and I talk about split tests. I want to prove to you guys I do them So I'm going to click right here Now what it's going to do is going to pull up these two emails that are going out now I will tell you the two emails are identical. Okay, there's one email. There's another email right here. They're identical Okay, the only difference in these two emails is the subject line Right here. Okay. So the first one says first name It's been almost a year since I had this in stock Now if you notice from this subject line, it does not tell them what I'm talking about Okay, this is the big mistake I see with a lot of people is that they won't tell exactly what it's about I have a friend who owns a jewelry website and he doesn't listen to me. Unfortunately lives across the street from me But he'll send out an email. It'll say 20 off on bracelets today Now if somebody wants a 30 discount, they're not going to click if they want earrings or a ring They're not going to click if they want a necklace. They're not going to click So don't tell them in the subject line what it's about now. I have a like a pre explainer line that you can see in emails. It says your chance to grab these while they're still available Is almost gone. Okay. All right. So then the actual email itself you can see right down here And what I've done with this email guys is I've kind of bolded some of these words because sometimes people will scan through an email And if they're scanning through an email, I don't want them to miss anything And it also makes these things stand out and you know, of course, I sell more that way So it says hey first name. I know you've been waiting for these. I want to tell you in advance Okay, click here to grab yours and see the discount before they're all gone So you notice I didn't tell what the discount was You know, so if somebody thinks that good discounts 10% they'll click if they think a good discounts 50% they will click Okay, it's been almost a year Since I could make these smaller cans of meat due to supply shortages But I was able to make a very limited quantity and they will be available in 10 days Okay, so what I've done there is let them know they got to hurry up and get these because once they're available They're going to be gone and they will I mean that's the total truth Once they are gone. I don't know when or if You will see them again and I don't I don't know when I can get these Due to supplies and there's still food shortage supplies in the us guys If you don't realize it go into your grocery store and look down the shelves and you're going to see stuff missing These are the crazy popular canned meats in the 14 and a half ounce can size Okay, click here to grab yours and you notice I've got to click here right here And I just had one up here. So I've already had two spots where they can click. Okay, so let's get back to this one right here Since they have been unavailable for so long. I figured what the heck why not put them on sale and give you a deal on shipping on top of that So here's something else I did even though they're in short supply. I'm saying to them I'm going to give you a discount. Wow, that's pretty cool. I'm going to give you a discount Even though they're in short supply in addition to that I'm going to give you a deal on shipping So they're like, wow, you know, you couldn't get them and you're still giving us a deal So then right here with every order. I'm giving away my famous book for free the great american food shortage at 1995 Value. Okay, so I'm not only going to tell them That they can get these meats and they're on a sale and they get a discount shipping But I'm also going to throw in my book. So they're getting a really good deal I mean, they really are when I wrote the book a few years ago. They said I was crazy. Who's right now lol Um, uh, these will surely sell out within days if not hours once again Here's another click here click here to check availability to see the discount So they got a click and the whole idea of an email guys is to get somebody to click The whole idea of a subject line is get them to open the email I know you're going to love these canned meats, but seriously you need to hurry supplies are very limited cheers jr Now what a lot of people do Is they will go to the end of the email? I see an error in here I got it fixed too, but they will go to the end of the email and You know just see what that says. So I said ps remember. This is a very Small supply and once they are gone I have no idea when you'll see them again click now before they are all gone And I did notice that I'm missing the link there. So what I'm going to do is I'm going to Copy that link and I'm going to show you how easy it is in cartra to put a link in an email So now I'm going to go down here this part. I missed which is right here Okay, and then I'm going to Insert a link Right up here And there's the link And then I'm going to insert that link and I'm showing you exactly how I build it now Click okay, okay that links in there now. So I was missing that link and this is the same email down here I just have a different subject line. It says limited supply of 14 and a half ounce canned meats Okay, that's the subject line for that one So that one really Excuse me does tell them what it is. I bet I missed this link down here. No, I got the link there Huh, I just missed it in the top one. So as you can see I've got the split of these two emails now What happens is you can look at, you know, how many clicks you're getting how many sales you're getting into side Which email you want to get rid of based on how many people open it? I've got it set for 50 percent Of the emails that go out are going to get this one. And then if you look down here 50 percent are going to get this email. Okay, and I've set this up to where after 1000 People get this email What it's going to do is going to automatically shut off the one email and go with the one that got the most clicks Pretty cool stuff, right? That's something you can do in cartridge. Now. I couldn't set it off Set it up where it's manual where I look at it and then I make a decision But why do that? You know a thousand is good And you know, it's going to make the decision for me. I don't have to worry about it. It's all automated So let me click edit here And I'm going to close that out. Okay And that's the first email it goes out so you can see there's a lot to build Right, there's a lot to build But once it's done it's done and then it's going to go to the same split here It's going to ask him the same question It's going to say true or false if it's false We're going to send him another email right here And I'm probably going to add one more email to this but as you can see and let me get back to my other screen here Okay I think you put that on top And go up one here. Okay, so I'm back on the screen now So that That was the sales funnel. I didn't show you all the pages I built. I just suited you the emails. Okay I built a lot of pages. Okay I did I built a lot of pages and it took a lot of time As a matter of fact, I think I could show you one of these pages. Let me do that That's probably going to be helpful to somebody So let me go in here And I want to do that so you can kind of see what a sales page looks like Uh, yeah And I want I'm going to get to your questions. Don't think I've ignored you I've just I was trying to do all this and I can't multitask I don't think anybody really can I think they just switched their attention back and forth So, let me get to A split test My computer's running a little slow because I got like 50 things running here in the background Uh, send an email. There's the emails It and then what I'm going to do is I'll pull up the sales page so you can see once they do click where they're going to Um, yes, cartridge looks like it has a very easy to use interface. It does it's amazing I love it. Love it. Love it. Uh cartridge is debaum All right, so I'm going to copy this And then I'm going to open that page so you guys can see What they see when they go to this page Okay, so let me go and switch my screen again And then when you can see the sales page itself guys, do me a favor and let me know Okay, when you can see the sales page and then I'll go to it and I'll explain, you know, what they see when they get there Okay, let's see what some of these um Herd adding ps is a good engagement. Yes, it is. It works very well Paul What's the average links per sales page two or three? Um, I've had more, uh, but I have normally at least three two in the body one in the ps Uh, so do you do sales page in word and then copy and paste into email? Or do you do it all in cartridge all in cartridge? I just I just do it in cartridges No point in doing all that uh scarcity sells. Yes, it does. I'll be and I do have scarcity Uh, would love to see a demonstration. Okay. I did that question How how important is proper font and size very important very very important good good good point Paul, yes, good questions. Is it important to vary font like regular and bold? Do you change sizes and email to keep interest? No, I never change sizes and uh font. I want to keep it consistent The eye likes consistency However, I do bold certain items because not everybody will read your whole email So I I will bold out the things that I really want them to see I always like to use a larger font. I use a 20 and all my emails I use a 20 the reason I use a 20 is because it's easier to see for somebody who doesn't have great vision Now think about this if somebody doesn't have great vision and you send them an email and you've got the little 12 font or 11 font in there and it's hard for them to read. They may not read your email It's going to cost them money If somebody has great vision and they get one of your emails and it is, you know, 20 font They don't need it. They're not going to be offended But the person who can't see that well will be offended or irritated or whatever Another thing I'll tell you is I only put usually one or two sentences per paragraph Let's see a lot of emails written Wherever things all bunched together and that's not cool either Paul page showing yes. What's the difference between ClickFunnels and Cartra? James a huge amount of money I had ClickFunnels and ClickFunnels was okay. I'll just say it was okay It doesn't do a tenth of the things that Cartra does and it cost way more than Cartra does crazy I mean people are paying like triple or double or triple for ClickFunnels and it doesn't do all these things that I'm showing you like the sales funnels and all this and sequences It doesn't do any of that the membership portal is just terrible So I there's no way and no way I would do ClickFunnels Now I loved it when I had it because there wasn't something better out there But Cartra came along and they're just so much better. So let's talk about this page now This page here as you see at the top. This is 14.5 ounce chicken and beef is available in limited supply First thing I tell them is scarcity. Uh, grab it while you can first come first serve So I let them know it's going to run out and it will I only have a certain amount of that that I can sell 10 case limit per household on top of that. I let them know they can only buy 10 cases And then I tell how cheap it is 86 cents per ounce for high quality USDA inspected meat 12 14.5 ounce cans 11 pounds of meat And then they have a choice here. They can click chicken or beef I let them know what the before price was which is 219 Now it's 149 And they can save up to 70 dollars a case And then I have three choices down here. They can get one Case in a dollar or 169 dollars. They can get five cases at 159 dollars a case Or they can get 10 cases at 149 I will tell you the majority of the sales are either one case or 10 cases They're almost nobody buys five cases. This is one case or 10 case Let's see what some of the comments are pages I delete all font emails all font emails. I'm not quite sure what you mean by that one awesome food picture Thank you. Yes. I had a professional do that Small font. Okay. Okay. Yes small font. Okay. Well, there you go, James And I don't like it either. I mean I wear glasses, you know It's hard for me to see some fonts and if it's if it's bigger and I can read it. I like it I like it. Okay. So what getting old so that down here I give some explanations of the product a slow pressure cook all USDA inspected no fillers additives Humanely process low sodium all the things that are good features Okay, and then what I do is I give a description of each one of these Okay, so if I say slow pressure cook we slow pressure cook our meats to give you that down home delicious taste Only hand select cuts of meat are used So that there's no fat gristle or bones. Okay, so they know what they're getting Then some more pictures of it and then I show them the book here I'm going to give them this free book that I wrote great american food shortage. They can get that book Okay, I grab it while you can once again. I got my nice crew of people here We were five star and all the different trust badges right there now when they click on this guys Let's say well, let's go to chicken. I'm gonna click on chicken. Okay, so it says here at the top What they need to do because there's no button there. I couldn't fit the button Okay, so I want them to know they need to scroll to the bottom to select the quantity they can get 12 Um, excuse me. They get one case. They get five cases. They get 10 cases. Okay, whatever they want to get They can get that Then if you scroll down, I let them know it's 100 satisfaction guaranteed If you're not happy for any reason, we will refund 100 of your purchase price. Okay, uh, then shipping times right there I've got it there. I also let them use us mainland shipping only. Here's their little coupon thing. They could fill out right there Um, and then the pricing right here Um, so you get the pricing of one case I get the pricing of five cases and you get the pricing of 10 cases right there Uh, and then here's the total, uh, then they can join the survival food academy by upgrade their order They can just click right here There's a little upgrade that's been added and then when they go to the checkout page then of course we also Um, you know offer them the up so so I'm going to get this off the screen now And you guys have seen that And I'm going to go where am I doing video capture device or thing? Let's see. Yeah, there I am. I appear it again Okay, it's working. Um, so that is the amount of work it takes To sell a case of meat to sell one case of meat. Okay, so These are things that work guys and they're automated now I spent days working on this but now right this afternoon this email is going to go out and I don't do anything Just money comes in money pours in This email and I calculated the other day and I want to recalculate what this one will generate for me Based on selling these which I'm sure we will sell all of them. Um Let's see here times Some average I figured 28 the other day, but I think it's going to bring in about that amount of money in about 48 hours So that's not bad. It's not bad. Yeah, I have a cost of goods sold You know and I have a warehouse and all that but I I make a decent profit out of that That's because I did these pages. That's because I set up these emails And you guys can do the same thing. Okay, you can do the same exact thing. It's not that hard So I want you to put any questions That you may have about this I mean that's a lot of information I gave you it's a lot, okay But this this is what it takes, but if you want to make good money, you can do it Uh, let's see. Do you practice new recipes with products and then share as lead magnet? I don't I don't really do that. I will tell you my canned meats have recipes on every single label Uh, so they do have recipes like that. I don't I'm not really the face of survival cake food They don't know who I am. I mean they they see my name, but my picture is not really around or anything like that I think in the beginning sequence, there's a picture of me and jessica But basically survival cake food is a brand So they don't see me like you guys see me on youtube You guys see me doing courses and all that and I'm I'm the face of that thing, right? But they don't really care about me It's about okay food. So I don't do that. Is the phone number connected to 24 hour call center. Yes 100% Calls can get answered. They can get a voicemail whatever. So that's not a problem. I'll tell you We just don't get phone calls. It just doesn't happen Usually it's somebody trying to sell us something almost everybody orders online So, you know, we don't have to talk to people in the phone, which is kind of nice Um Say hi, what's going on? You're back. Where'd you go? Why'd you disappear? What happened? So that's the that's the sequence. I wanted to share with you guys today. I want to talk to you about sales funnels I think I've done that I want to talk to you about how you're exposed to sales phones And then I want to show you how to do one. I think I've done all those things So if you would please You know put in the comments what you thought of this. Do you think you think it's cool? Do you think it's fun? Do you think it's nice? What is your opinion of the sales phone? What's your opinion of my product? Hey, get all my get all my email this go buy some of my product Yeah, if you're in the u.s. I can ship to you And we can ship to like Hawaii, Puerto Rico and Alaska, I think But it's really super expensive. Uh, but people still do it I mean people spend hundreds of dollars to get this product to them because it's that good Uh, is it better to sell information or physical products? All of it all of it. I sell both, you know And matter of fact, you saw uh, James in that example I was selling a physical product, which is my canned meats But the upset excuse me the bump offer was for a digital product Which is a bunch of videos of me teaching the survival academy So, you know, there's two products right there. Uh, and then I had a book in there too Which is another physical product, but it's a written thing that we actually ship out to the people With the split test of emails you pick the winner Now do you split test another? How long do you keep going or just stay with the winner? awesomeness Um, it depends In this particular case, I will not do another split and the only reason I will not do another split Is because I'll sell out of this product. I won't I won't have more of this product It really is limited. I can only make a certain amount So on this particular one, I wouldn't do another split But I'm always testing always splitting stuff and always, you know checking things and seeing if I can improve it Um, you know, it really depends on the product, I would say Aldean, this was amazing learned a lot today We'll be ordering if you can soon awesome. Uh, what about selling merch for your brand? Um, there's so many things I could do and you know guys a lot of times people will say well Hey, you taught this one thing and I don't see that you're doing it. Why aren't you doing it? Here's the truth. I can't do everything I can't do everything. I mean I do as much as I can but I can't do everything. Okay work with me on this It's a lot of work to do all this stuff guys Like last night. I was uh, I worked until about a little after 10 by 10 30 Just on editing stuff just when I say editing I have to like pre-edit my videos to send them over to my video editor Right because I mean he doesn't know what to take out like there's certain things in there I don't like and I want to take it out. He doesn't know to do that All he knows is to make it look good. So I do a pre-edit and I say these are the things I went in there Now take this and make it look good. So that's what he does Um, let's see here. This is just curious if you've ever sold to soldiers overseas. I've sold to the government. Yes I've sold to The pentagon and I can't really talk about that but I've also sold to the coast guard us coast guard And some other places stuff, you know, I can't talk about Let's see here. What are the variables involved in split testing? Well, I'll deem basically it's like it does this one work better than this one I will tell you you only want to change one thing when you're doing a split test So if you notice I had two emails, but they were identical. Okay. I had a pre-subject line They were identical. The only thing different in those two emails was the subject line. That's it So I split test that now if you want to split test the body of the email Make sure the subject line and the you know, the pre description is the same and then you pre then you Test something in the body of the email, but only change one component You can only change one component because if you change two or three, how do you know which one had the effect? You know, so you can only change one thing Hope Jessica gets some merch She's working on that as a matter of fact I'll tell you Jessica hasn't offered some brand deals now and she's going to be doing videos on different products People have contacted her and said hey will you review this will give you the product You don't pay you some money whatever So that's kind of cool. So that's that's a sales funnel simple, right? Not much work. I'm kidding about that part. It's a lot of work Do you understand this guys? Is this something you feel like you could apply you feel like you could make some money If you want to know more about this kind of stuff, you know, I have courses on all this where I teach a lot of these things But I think it's important to show you that I'm not just teaching this stuff I do this every single day This is stuff that I actually do. This is how I've made a living for the past 11 going on 12 years And if it makes money for me, guess what? It'll make money for you. You're no different Survival cake food. They don't know who I am. You know, they don't know my personality. They don't know anything about me They just know the brand survival cake food and they buy the product based on the marketing that I do So if you want to learn more of this marketing, you can certainly on this channel Watch more of my videos. I mean, that's really helpful. Don't forget also I forgot to ask you to subscribe. It's really super important to me your comments mean a lot too So, you know, put your comments about this video. Would you think of this video? Was it good? Was it crap? I mean, what do you think? What do you think about the video? Okay? What do you think about this training today? Was it helpful to you? Did you get something out of it? Your comments man, they mean so much to me guys Even if you don't feel like writing out a whole sentence if you put yes, I like it Or yes, it's crap or whatever you want to put put that in that section there Once you subscribe this bell is going to show up This bell is going to show up. It's going to show up next to the subscribe button. What you want to do is Oh, that was a dud you want to That's a little bit you want to ring the bell. I don't want to do it too loud It scares my dog. My dog gets scared so too loud But you want to ring the bell turn on all notifications I had somebody say the other day they didn't get notified when I went live And if you don't when you click the bell if you don't set all notifications They won't let you know about everyone. It'll just occasionally let you know I don't know randomly let you know Love this today. Have a great weekend ahead gang. Yes What is the name of your course on funnels and marketing? You don't have a bunch of courses Aldean The first well, I have one on drop shipping and how to do that and it's called digital cash academy Of course, you can search that and find that course. I have one on facebook ads. It's called facebook ads university Uh, I have one on how to build a Shopify store. It's called ecom road Matter of fact, why don't I just put all these in the chat section? Okay, I'll put my courses And you'll also find links to these. I believe in the description So let's see here. We've got digital I can't spell at the door digital Cash Academy Okay, we've got that one. We've got uh, face book ads University Okay, we've got that. We've got ecom road Ecom oh it changed what I was typing ecom That's what I want road Uh, that is a Shopify one. I've got webcash academy And that is actually live training that I recorded me training businesses. It's a really cool course We're here way through older videos So much great content if we leave comments in older videos Does it help that channel if over a year old 100% anything any comments you put any likes Any of that stuff really helps guys. So, you know, please do that with all my videos if you would I mean, that's that's the only thing I ask of you. I'm not trying to sell you anything people asked about the courses So I stuck all those courses in there. Oh, I've got um, email earning systems email system systems Okay, um gosh, I got quite a few courses I can't think of all of them off top of my head. Uh, maybe I'll put them in there later They're probably going to be in the description. I'm pretty sure there's a preset in there Plank as z. I'm a teenager. How can I get money? Uh, online, uh, there's so many ways you can get money online. I mean, my goodness, there's just A plethora of ways to get money online. Um, if you want to do task, uh, you can go to some like Upwork or, You know, freelancer.com or fiverr.com. You will have to have an adult set up that account. Uh, you can't As a as a kid, you can't get paid on these accounts. The rev.com is another good one If you want to just transcribe stuff and make money, uh, but you do have to have an adult set up this account Uh, be well gang. Good luck on all of your journey and success. Thank you so much guys I'm going to go ahead and get out of here. I've been a little bit long today I hope you got something out of this. I hope you find this useful. If you did give me a thumbs up subscribe Ring the bell turn on all bell notifications so you're notified every single time I do a video Thank you so much for being here guys. I will see you