 I don't sound like a teacher, so. So when I started going to work camps in the beginning of this year, it was pretty weird that I never spoke in an event before in March. I heard about it as having a Swiss crew from Germany. It was by accident, so the Swiss crew happened to be there at my first conference and then happened to be there. And then a couple of other conferences, so I was super excited to be here and so on. But well, now you are my Swiss crew. And my Swiss crew is over here. Thank you, guys. OK. All right, so today, I want to talk to you today about one of the factors that helped it grow so much. My name is Petia. I took part in the Commission for Human Aid, which is a TV-based wordpress agency that does enterprise projects. I love my job. And as part of my job, from being here this year, I get to provide my contributing tool, trustee. I've been doing it for a while. I started as a translator and then kind of picked up a translation editor role and then kind of picked up how we were translators. I also do a little bit of community work, kind of work as an organizer, like most people involved in translations. And I have a separate thing with the non-profit media foundation that tries to help independent media to be in my home country, Bulgaria. Most of my time, contributing, though, is dedicated to the polygloss team. And the polygloss team is a team that starts with a wordpress. So today, I kind of want to talk about wordpressing and just a little bit, kind of to get on the same page for you to get to know about how well wordpress is distributed across the world. And then I want to make a couple of turns here, IATM and L, then that's important for polygloss team and wordpress internationalization. And also, I want to talk a little bit about how you, as a polygloss team developer, can use wordpress as a approach to global business. Wordpressing languages. OK. So like I said, wordpressing is growing. It's grown by more than 10% in just five years. And in 2014, it reached a very important milestone. Speaking of languages, it's all connected to the world right now. There are more than 4,000 focus still, even though some of them are spoken in very, very few places and by very few people. But some languages in the world are Chinese, Spanish, Chinese, or Arabic. Hindi, Portuguese, and Latin, and Russian. Contrary to the popular belief, it was just really not the most restricted language in the world. It was just a business language. So according to the 15th Division of Ethel Updates, these are the most pronounced both in languages. And most languages are built in English. It's business language. It's also a software language of sorts. Not the only language in my fellow co-founders of Wordpress are bold native English leaders. For CMOS to grow globally, though, English kind of is not enough. So finding languages is wordpressing a lot. Wordpressing is more than just languages. And it's learning new languages every day by itself in the community. It has 156 hotels, I'll explain what the label is, and a new hotel is being requested almost every week. And from those 156, 67 are associated with 100%. That means that every trade in Wordpress, Wordpress administration, and the default teams, everything that gets shipped to Wordpress is fully adjusted in 67 languages. There are a couple that are still developing, including two to two in the wordpress, and one in the wordpress, that's how it's pronounced, right? The wordpress. Okay. So the default languages for Wordpress are English, Japanese, German, Spanish, Chinese, Arabic, Portuguese, and French. Those are based on downloads, and how many people use the language by the language back to the language. And all the languages are supported by a call-a-bust team, the community team, that has to say to them, from first range of life. In the Wordpress 4.0 in 2014, international downloads surpassed English downloads for the first time. That means more people now only Wordpress than other languages in English than they did in English. This is kind of the top trend that was... The language was downloaded about six or five million times, and then Japanese keep a number of almost similar downloads, and the reason for that is that the Japanese Wordpress community is insane. There's a paragraph there, they're very, very aware, they can say it every string, the moment it gets in. And one of the other reasons for that is that there are some places in the world, like Japan, where if you're not fully localized, you cannot be used as a product. German isn't over there too. There are a couple of German locales, and the German team is actually participating in German in view to different versions. They have an official formal German and informal German that is an informal basic. And what is a locale? So from a geographic perspective, a locale is a place, but from a software perspective, it's an ID that's used to define a language and a place, the place of the language spoken at. And also, it consists of a couple of other things, like the text direction language, and also a date, numbers, you know, those dates are different from the languages and from the places. And L and N are two terms that are very often used, but it comes from dating software. IACN is the abbreviation of internationalization, and it means creating sustainable software. It's a developer term. It means you have to code your software in a way that makes it easy for translators to then extract all the things, everything that put trust tells the users both in front of IACN and make it translatable and make it interspersed into another language. And localization, L and N, the abbreviation, if you can understand why, is like nobody who wants to raise you to write all those long words. So localization means trust dating, but not just. Localization also means applying all those cultural principles that are patient-dependent. Principles like choosing the right symbols, the right colors when you're taking the website, and choosing the right date, date formats, choosing the right number formats, management systems, localization. And internationalization, to make the question sustainable, I've put a couple of links here for client and team developers. There is very good documentation of how exactly this is done. I'm not going to focus on that today, because I'm a developer and there are better people to teach about that. There is one thing you have to think about and look with sections for internationalization. And if you're a developer and you think you're in-house to get out, you can go and test your internationalization skills. Low-team engineer and all my I'll try to build an internationalization test for developers. It's super interesting. I took it, even though I'm not a developer. And I got six out of ten, which is better, which is still better than I took a couple of developers that I know. But yeah, go test your skills. It might be, you had learned a lot of things to do. Now, globalization is something that I'm wondering to focus a little bit more on. Organization is under translation, as I said. And one software that's made available for testing is that software is considered to kind of make it usable for a specific place, for a specific language, no, no, for the plain language used in. So WordPress uses an open-source translation and an international system called WordPress that powers all of the WordPress form and stations. And how does this work? If there are two station configures that can be all of you, you have to go and create a WordPress profile. And the next thing you know, you can start translating into a general language and other than that, you know. And then there are communication actors, which are the people that are trying to be responsible for keeping the consistency of language. So the language can only speak formally or informally, or that common terms are always used in the same way. For example, like email has always felt the same way. There are 17 different styles. We don't raise the spell email, but it doesn't have that, it doesn't not have that. Especially in Cyrillic, when there's also the question if I can get translated or not. So, just make WordPress a door. It's the web home of all the translations of WordPress and Polygloss team lives at main.workpress.org slash Polygloss. And at slash team, you can also see all of the teams that are contributing right now, user names, and other things. A little bit about the Polygloss community. I feel like just in this slide, I can stay fashion-bored in the middle of the conversation. That's fine, I'm not gonna say anything. I'm gonna mistrack myself from saying it all. The Polygloss community consists of local. Those are people, like volunteers, that come from specific places. They request the languages as spoken in places where they live. And what's interesting is that even though most of the APIs are certified developers, who just needed something translated into the language because it's a client needed or something like that, a lot of the non-developed translations are joined in. And that's amazing for all of you else because developers have a very interesting style of translating software, a very literal one, to give you kind of an idea of what, because you don't know, you don't know who we are. If you get an idea of the mistakes I've seen in the literal translations for Bulgarians, I'll point out a couple of failures, big brands made when they tried to literally translate their slogans into different languages. So, let's just take a look at some of those. So, so in, yes, these are there, they're really in the slogan, you will eat your fingers off in Chinese because they translate literally. Corean, which is a brand like a college you can drink, translated, they're turned into slogans and do, you know, separate from the idea in Spanish. And called it by Fisher, and called it by Fisher, don't even get started, I think. That general model, a huge brand, to add funny water or to shred toilet water in Italian, you know, you can imagine how much talent you can do with that. So, what are these three developers translating software? Like most developers don't use software in language, language, and English, right? They have no idea why they're doing that, acquired from just translating word by word everything that is there. And there are lots of different cases. So non-development users actually make a lot of sense in what we call a bus team, and there are more and more people getting involved just because we keep traveling the world and like, urging people to come and contribute to WordPress even though they're non-developers. And most people, the easiest way to get them started is actually to join a translation team. So, literal translation is five. Localization is, again, far more than just translating. They move a little bit. A favorite example I like to give was talking about cultural specific things that a lot of people take for granted, which my good friend Jenny Wong, and colleague of our death, so I went to her place in March for a couple of weeks, you know, traveling to everything, stayed with her for a bit. Like, I brought her flowers when I went. Because I love daisies, I brought her this huge, like bouquet of white daisies. And she opened the door and she made me with like, frozen face. And she's very abrupt. You can know her, you know, like, you know, you know, and she said, white means death in China. She's Chinese. I didn't even think you know that. Like, why does my computer's color mean no freedom or whatever? White means death, white means death in China. So that's one color example that I can give that's called the, you know, the shadow way of white. That's a fact. I wear it to a funeral to death, and these are funeral flowers you brought. It wasn't enough of me, of course, to be so culturally insensitive. Another example I like to give is like a little victory for so many Western countries, that can get you a good beating in the UK. Yeah, like, don't even go to Scotland. And, you know, this in Spain, you know, don't do it because, you know, it might need to talk or like awesome around here, but there it needs to be an asshole. So, just don't do it. Yeah. And, you know, the UK has only your measurement system. Measure themselves and don't. I'm sorry, well, yeah, British do, obviously. Anyway, the local edition has to give life even to languages that seem to be figured out by language, right? English is an official language for, you know, a lot of countries, like, it's an official language for the USA, for Canada, for Australia, for New Zealand, you know, for Ireland. So, WordPress made a language also English, right? It's English, so it should be figured out. Both the co-founders, you know, we would have met a lot of some. However, even though language was very British, WordPress doesn't just speak English. WordPress speaks white, cool, easy-to-do, and passive English. That's the English word for the rest of the world. Who's in the UK? What can you mean? Like, just imagine for a second. And because we do, like, big, like, huge projects, like, what's the huge project we can build in the UK? We can build, like, probably a website for our Gerard O'Donnell family, right? So, the cool thing, the cool BQI disinfectants goes to one of your palates and starts with, how do you imagine things? Howdy. Obviously not impressed. Okay, congrats, you know, they can be a little, you know, childish, so let's go to Australia. Australia's not fun, you know what I'm saying, right? So, we're going to Australia, and, like, we want to build a website for our stay after he jacked me with Australia. And we'd start with, like, howdy. I don't know, I'm really, really angry, you know, there are things coming out of his hands and things like that, so yeah. Moving on, we're going to Canada, and now we're not making a decision to do a crime. Yeah, New Zealand, New Zealand. Who's a cool guy who can build a platform in New Zealand? Howdy, Crystal Crow. Yeah, I'm not even gonna try going to Ireland with the Howdy thing. There are 44 plugins in the WordPress repository that are especially dealing with getting rid of Howdy. Which means those other plugins only do that. Don't continue around, I hope he's not disgusting and going to tell me. I've been to the discussions about, you know, how how the 14 makes up most interesting. So, they're trying very, very hard to make a town neutral. Now, even though there's a lot of leg detection in there, and there's like a lot of tech lag and everything, they're trying very hard to make a town neutral. However, even if you make a town neutral, the Brits are not going to be happy because they're not you after the old in the WordPress color that WordPress is missing, you know? And it uses that in the WordPress localization instead of the Nests. But how does it use that, you know? So, they're not gonna be happy. WordPress needs to be a language that's location specific. And it does. WordPress has four different English locales. The Brits are not happy that there's not the original, obviously, but please, the great written version of English says it's how do you do it instead of how do you. And it's happy, you know? And it's house going, go from, you know, Australia is so loose and it has G'day, no, sorry, that's in Canada. G'day is in Australia. You should hear my colleague G'day in dollars here. G'day! And another colleague of ours, Tara A, who is from New Zealand, started working on the New Zealand version of English and is reading with Kia ora, which is the local reading of the Maori. What are you learning from all of this? Either this is the data from 2014 stated word for how people use the WordPress. You can see in the purple that people using it as CMS and reading it as people using it as a blogging platform. In 2013, in survey, appeared question, are you using it as an application framework? And a lot more people, I'm sure that this year's number is going to be even bigger. So, WordPress is getting more professional. That's kind of the conclusion of the process. And WordPress getting more professional is going to need all the extensions to WordPress that make it so popular who also found a special language. It means that if I want to build an e-commerce shop, I don't only need WordPress to speak my language. I also need e-commerce to speak my language if I'm going to use e-commerce for my e-commerce shop. I also need Jetpack to speak my language. I'll need all the plugins that I use to speak language that WordPress already speaks in my language. So, one of the main tasks for station editors is to maintain consistency between translations. And that's why it's a hard job, and it's a job that often requires more than one person to take care of it. If you want to learn a little bit more or maybe join any of the teams, you can do it at Srozade WordPress, it's made for Srozade WordPress, slash Polyglot, that's where the Polyglot seamless and some of the people here are already aware of this, more or less. And there's a lot of work to be done because the translations can now be done on WordPress or make WordPress, on Srozade WordPress.org for both WordPress 4 and all the translations, all the teams and plugins in the repository. This process that started a couple years back, WordPress now can be installed in a different language from the beginning before you had to go to a local file, download language pack, install language pack, and now there's a consistency drop-down menu that you can choose your language for from the install. And then, the next steps for this are the team and plugin directories even in different languages, where you go to local file, you go to the plugin stuff, and you see plugins that are already situated in your language. And if you want to check out how many local files are there and how many plugins are exhibited in the live, you can add to your plate and you'll see a list of all the content that's in your file, you can click on one and you can browse through different projects. Again, the plugin and the team handbooks are here, that's where developers mostly. So, the last thing I want to talk about is how you can use WordPress experience to kind of apply it to your business model. If you're developing products, you have to know your audience, that's like one of the first rules, right? So, if you're developing products for WordPress, your audience is probably going to be everywhere WordPress is, and WordPress nowadays is everywhere. Which means that I definitely recommend you try to localize your products. No matter if they are premium and you have to localize them elsewhere and it's an interesting WordPress store or if they're free and you submit them to a repost, localization has got a very important part of the growth of WordPress products. And a lot of other companies are already doing it. If you've wondered how WordPress, I'm sorry, how Facebook grew so fast. Facebook grew so fast because it opens its platform for participation for all of its community. They make something about community translators that allow people to translate from front end. I don't know, have any of you translated Facebook? Of course you haven't. Thank you, yeah, or just I'm just kidding, no way. So Facebook is doing it. Twitter is not going to look like more than 70 languages too. Booking.com is an interesting example. They, their localization is important because they're so successful, globally, along with other, other things to support it. So WordPress is just one of the examples of software growing rapidly because they are low-sizing and generating communities of people that are product evangelists because people get very, get these very personal ones that they have involved in them. One, you should be able to share with WordPress. WordPress becomes yours. It's like something that you give the part of yourself to. And then you keep going, you keep doing it because you want to be a part of that whole huge shape. So to grow your products, localize, and find out part of people that can help you in different, in different places in different areas where you've been is why you're more successful than others. And to get started, I'm going to say hi to the polygloss team. Ask 4,000 people from all over the world if you need to provide localizing in any language. They can just ask you for a website account, for example. And if you can also come down to me, I'd love to introduce you to the team and also if you can start, if you'd like to contribute. So, this is one way which is never enough in Klingon, which is one of the WordPress materials. And those of you who are proficient in Klingon know that Klingon doesn't have a word for thank you. This is the best thing I'm going to say in English. Thank you.