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What is Moonshot Thinking?

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Published on Feb 1, 2013

At X, we pride ourselves on moonshot thinking. Moonshots live in the gray area between audacious technology and pure science fiction. Instead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. The combination of a huge problem, a radical solution to that problem, and the breakthrough technology that just might make that solution possible, is the essence of a moonshot.

Visit our website at x.company to see our latest moonshot projects.

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