 In our last discussion, we have discussed about online retailer. So today, now we are going to discuss about the stages that will help in devising and implementing online retail strategy. So we all know that it is actually a step-by-step process, which will help actually the retailer in identifying specifically how he is going to take, the actions accordingly, and we have complete set of steps in front of us. Let me take you through all these steps one by one. So first of all, we have the point which is the online retailer need to be sure that there is a customer base entrusted in your having an online retail business. Who will shop online, why he will shop, and what they do exactly when they will buy from you. So the most important part, the first important part is that you need to understand that before making any retail strategy, the specific point is that why the customer will come to you to do online shopping and what attraction you will create for him so that he will come to you and come to you to shop and choose from your retail store. So you need to find out that particular USP related to your online business. Be it products related, service related, after sale service related. So you really need to identify all these USPs so that the customer can clearly identify their core objective while shopping from you. The second step, which is the second stage is that the two options in starting out are A, going from the store based retailing to a store plus online retail stores. Second, that beginning as an online retailer and of course then you can go to the other format of the store. So we have two types of examples. First you already have a physical store and the physical stores now you are moving towards the online store. The way we have often seen this practice is that we have physical stores present in the perspective of Pakistan. If we talk about Metro, Khadi store, Bata, whose physical stores are present and there are hundreds of examples like this. whose physical stores are present and now they are going for the online retail store. So is your business model like this or you want to launch an online store first and then you can think of going into the maybe store based location like Amazon did. So Amazon started with the online business and then now they move to the physical stores. So it is very important to identify on this stage while making a retail strategy that which model you are going to follow. Is it number A in which you are moving towards a physical store or option number two in which you want to start your business from an online store. Third stage, third important point which is also in front of us, that is you have to select a web address. Which means you need to identify a unique creative innovative URL address which is very easily convenient for customers to search and identify. And of course it also keeps its uniqueness so that your business can be recognized. Because sometimes it is like a particular URL which you already have that URL already exists in some way. So it is very hard point at this point of time because it is only online business related. Over 1 billion URL is registered at this time. Over 1 billion. This means that for the probability of uniqueness you really need to work on which creative URL you have to create. So that my customer can also know me, my identity can also be created as an online retail business. And at the same time I also have to keep in mind that I can create my own identity. We move towards the fourth stage in which it is very clearly mentioned that you need to design the website through do it yourself software. Which means that your site you can easily manage at any point of time with your own self. Similarly your website design must do far more than appeal to the customer. Which means it should convince the customer very easily and at the same time the customer wants to offer all the features in the website. That is to buy the product, that is to cut the feature, that is to check out the feature or any related feature from any comparison. What sort of product do you want to offer? The customer should get the complete solution easily on your website. Similarly some websites are offering thousands of products. So is it easy to identify the product on that website? It is easy to identify the product on the website. So they should create such a way that the customer can easily identify and search the product from thousands of products. So do it yourself, software or do it yourself should be the concept of the website. When we talk about online retail business. We come to the fifth stage. So the retailer make purchasing easy and secure. Offer multiple payment options. The way we talk about it. So there are a lot of options in the perspective of Pakistan. Cash on delivery. In the perspective of Pakistan, jazz cash. Easy pay, easy money, debit card, credit card, bank account through transfer, KMO. There are a lot of facilities like this, payment solution. Which in the perspective of Pakistan, the retailer is offering to the customer. So whenever you are going towards online retail business, planning to create a strategy. So you need to offer a lot of payment solution to the customer. And make sure that all these payment solutions are secure. In some way or the other, they ensure the customer's security. It should not be that they forward their credit card or debit card details. And they have to face the consequences of it. So internationally, PayPal is very famous. And again, in the perspective of Pakistan, it is not available today. But you can offer all these different payment solutions. We come to the sixth point. We come to the sixth stage. So they have logistics in place for storing and shipping merchandise. So have shippers lined up, monitor order fulfillment and inventory. And then you have to coordinate or online transactions. So very important point, which they need to see about the logistics. So quickly, if I try to understand this, The customer expects that the product should be delivered at home today. And the product should be delivered to the customer in the right condition. So they need to arrange for online retailers, warehousing, logistics, Shipping arrangements, everything should be done. Next point, they need to promote the website as much as possible. Online and offline. So it is very important, through search engine optimization, through Google, Through all different ways, as possible, You have to promote online retail store through your foreign marketing. You should promote it offline, you should promote it online. Similarly, we come to the next step. After the online business is running well, So what you need to do, you need to more engaged on the social media. Which means social media marketing, you have to move towards SMM. Which is the easiest solution and not very expensive solution. Where you can increase views, likes, shares and access to customers. So this is one of the key steps. Last step quickly, we come to the strategy. The last step is, whatever work you have done, what you need to do, You need to measure your performance and you need to revise your strategy. Where you think there are flaws, products are related, pricing are related, Payments are related, deliveries are related. The way in which you think that we are creating gaps, For the first priority is to cover the gaps, improve the gaps, See where the customer is travelling and accordingly, So these are all the nine steps, nine stages, Which are actually development and implementation of online retail strategy. They give a comprehensive role, a comprehensive role.