 Holding someone accountable is the best gift you can give another human being because it unconsciously tells them, I care about you and I care about us. And I care about you and I care about us so much, I'm not going to let you slide by doing less than your best. So holding someone to a high standard of excellence is the best gift you can give them. But before you can hold someone accountable, you have to be crystal clear on what you're holding them accountable to and the level of expectation, the standard of excellence that you have for what you're holding them accountable to.