 Hey y'all, so we're live. I'm super, super, super, super excited. We're gonna talk about the core four. We're gonna talk about what it is, what it isn't, how you can maximize it, what to expect. And I'm super excited. We actually are going live into a group. We have Instagram, TikTok, we have the whole thing going. And I just wanna really take a few minutes and answer some questions for people, but give people really a clear understanding of what it is, how it can impact you and steps that you can take to maximize the whole experience. And so I'm just affirming that it's in live in the group at the moment. So let me just confirm that it is live in the group. That way I can just track questions this way. So we're good to go. We're good to go. So I'm super excited. So y'all, if we haven't met already, my name is Dustin Schaefer. I've been in the keto space for a long, long, long time, almost 21 years, 22 years. It's crazy how time goes by. And I've seen a lot. I've seen people do hardcore diets. I've seen people fail on hardcore diets. I've watched people go up and down in different obstacles or different lifestyles. I'm gonna try this. I'm gonna try drinking shakes. I'm gonna try this. I'm gonna try this. And constantly it's a revolving door of people having success and failing, having success and failing. So really quick, if you don't mind, let's have a conversation if you're okay with this, is what have you tried in the past? And what do you think the number one reason is why you weren't successful? And what I'm gonna do is I wanna show you why Core 4 and the Core 4 Challenge in ketones is something that's different than that's ever been done before. Now, you maybe have heard this before. You're like, oh, everybody says it's different. I'm gonna show you scientifically why it's different. And more importantly, I wanna show you why it's not really your fault, why things may have not worked out. And I think this is pretty important because what happens is a lot of people, when they get in this journey of better and they start going through this process, what ends up happening is that they feel adding guilty for being unsuccessful in their journey. And I don't want them to feel that way. I really want you to understand that we've all tried a lot of things. Myself in my early 20s, I got really sick, really sick. I got diagnosed with autoimmune disorder, I had knee joint replacement, my life, my head was smashed, I was a wreck. And the reality was is that I tried a lot of things to get better. And why have I found that ketones and being in ketosis is such a great way to maximize my health, even though I got challenges. My challenges didn't go away, by the way, y'all. I still have them. I'm just living my life to the fullest with them. And I wanna pass that analogy onto you guys. So what makes core for, first off, what is core? Well, let me back up. Why do we do core for? Well, let's go about why. The most important thing is why we do whatever we do, right? Why are we doing what we do matters the most? And really quick, if you're on whatever channel you're on, if you're in the group, tag somebody in this so they can hear this. I promise you, I'm pretty passionate about this topic, but I'm gonna give you some pretty good wisdom and perspectives that is probably not being told to you. You're probably being sold something, but are you really understanding why this matters the way it does? And so the first thing is why do you do core for? The reality is that we're doing these journeys, whatever journey you're on, or whatever challenge you're doing, or whatever trend that you're following, you're doing it to get better in yourself, right? You're doing it to improve you. That's why you're doing it. Maybe you're becoming a better mom or a better dad, or maybe a better grandparent. Maybe you wanna travel more. Maybe you wanna have more energy in your day. But why do you want more energy? You want more energy so that you can live your life for. Maybe you wanna look sexy in a swimsuit. Where are my sexy in a swimsuit people in the chat? Where is my sexy in a swimsuit? Hey, that's okay. You're maybe in a phase of your life right now. I watched my mom when she's 72 years old. Now she's like, I wanna be a little selfish. I'm gonna enjoy the many years I spent working to have my life. But part of that enjoyment is also helping others. Part of that enjoyment is giving back to our grandkids and giving them an experience that they're not getting. What is your mission? What is your goal? What do you wanna do? Why are you doing this? It's super, super important, right? It's to become the best version of you. So that's why we do it. So people always will say, I wanna lose 10 pounds. I wanna lose 15 pounds. I wanna do this, I wanna do this. That is arbitrary. Once you lose the 15 pounds, are you that different? And the answer is probably not. The real reason you're doing this is because you wanna live your life. You wanna feel proud when you look in the mirror. You wanna go out and crush your day. You wanna go out and make an impact. I've done a lot of experiments on this and it's just the truth. I always tell people this, if your goal is weight loss, you're gonna fail. If your goal is fat loss, you're gonna fail. If your goal is to get to where you wanna live and where you wanna be and learn how to live and enjoy your life, you're gonna win. What do I mean by that? Go lose 50 pounds. Most people gain it back. Why? Because what they did, they lose the 50 pounds, they kept, they went back to why they gained it. They went back to the lifestyle they created when they gained it. So lose the 50 pounds, but learn through the journey of losing the 50 pounds of fat. Learn through the journey of how you need to relive your lifestyle. And this is why I'm talking about this. So fifth, or 15 years ago, seven years ago I line with a company called Prubit. If you're watching this right now, you're probably drinking the product or doing core four. Hopefully you're doing core four with us. Why? Because what it's designed to do and what we found is we work with, literally I just interviewed the former chairman of NASA. I interviewed the top metabolic researchers. I interviewed one of the top bariatric scientists or doctors that works with patients every day that need to lose 100 to 200, 300 pounds. We just interviewed one of the top scientists in metabolics in University of South Florida. I got somebody walking into my room on me here. What's up? I need some keto. Oh, my wife needs some keto. She's thinking it's doing ketones. Steve, Steve, Steve, somebody called the cops. My wife's stealing ketones from me. I need a survivor. So yes, my wife drinks ketones. It's pretty awesome. But the reality is that it's about improving our lifestyle. So core four was set up so that you didn't have to be perfect. As soon as somebody decides that they have to follow a perfect plan, people go to me all the time and just tell me what to do and I'll do it. That never works, ever works. If you give somebody a very, this is what you have to do. You're going to fail because what we found, every scientist will tell you, there's kind of a skeleton or a outline of what you should do, but you got to find a way to fill the gaps. If you don't find a way to fill the gaps, you will ultimately fall backward. But if you stay within the outline, you're going to be very successful. So what we did is we designed a core four challenge. Now, keep in mind, we've done lots of challenges over the last seven years and we'll probably advance core four at some point when more science, more research and more stories come in to meet people where they're at. So I hope this is helping you all because I want people to really understand why we do what we do and why it's set up the way it is because this is how long-term results will actually come. And so when we did core four, what we realized is that anybody, and do you have the over, anybody know the overachiever? I'm getting pretty fired up. So anybody know the overachiever that like, that they do everything, right? There is no such thing by the way, but people think often they're like, you are so disciplined. You're so determined. You do everything always by the book. I don't, right? I've been forced by my health challenges to be more on track of things, but the way core four is set up is that anybody can do four days a week well. Anybody can do four days a week well, right? That means three days a week, you just gotta get by. That means you can mess up three days a week, but four days a week, you gotta do well. Why? Because most people will do four, but they'll stumble on five or six days well, but they may mess up. I got a lady, I'm gonna be interviewing Melanie from Ireland, Northern Ireland. Mel, I love you, I appreciate you. Now Melanie has had some challenges. I mean, some challenges. And she is just a beautiful soul, amazing individual. And she goes, Dustin, she goes, every time I do the challenge and I don't get 10 days in a row, I'm so hard on myself. I beat myself up. She goes, since I've been doing core four, she's like, guess what? I had a day that I didn't do well. That's okay. All I do is four days, great. Now, a lot of you might say, well, that's just, that's common sense. No, the reality is is we are so hard on ourselves. It's one of the reasons why people don't have long-term success is because we are our worst critic. We take on all the stress, right? So here's the reality is that core four is set up for four weeks. If you do, you can do anything for four weeks. You can do anything for four days a week. And it's four things. Drink your ketones every day. It's be accountable, share your journey four times a week. Why? Because when you share your journey, you basically bring it into your life. If you hide it to yourself, well, I'm not gonna tell anybody about it because I don't want anybody to know I'm doing something just in case I fail, you are more likely to fail. If you're telling the world you're gonna change your life, it's an accountability to change your life. Four days a week, you're gonna have two low-carb meals. It could be proven meals, which are unbelievable. If you're a proven meal eater, put it in the chat. It could be two low-carb meals for four days. That means you're gonna do four days. You're gonna do two low-carb meals, new-nish, sixes, new-nish, sixes, drink your ketones. The other three days, do the best you can. You might have a birthday party. You might have a holiday party. We have three kids in school, where there's always a birthday, there's always a holiday, there's always a celebration every week. So doing things perfectly is insane, right? But do the best you can in the other three days, great. But what I found is most people stumble on another day. So they end up doing five days or six days really well, and then they had one day off. That's great, because now at the end of the week, you're celebrating instead of feeling down about yourself. And the celebration of your success is crucial to having success. It's absolutely crucial to having success. Why? Because it releases hormones in your system, dopamine, cortisol doesn't go out of charts. You start getting more happy, guess what? When those chemicals are in your brain, you're more likely to get healthier. It reinforces a positive, not a negative, a positive of what you're doing. It's a reward, it's an instantaneous reward, right? Just like when you open up your cell phone, you get a message. You're like, oh, somebody messaged me. That's a happy thing, right? Unless it's a bad one. So that's what the Core 4 Center for. So it's designed to set up your behaviors. This is the thing, in 20 plus years now of coaching, people ask me all the time, what's the number one indicator of people's success? It has nothing to do with diet, has nothing to do with exercise, has nothing to do with supplementation, has nothing to do with those. The number one indicator is your behaviors. How do you change people's behaviors so that they reinforce something in their direction? That's with everything. We're reprogramming ourselves. Now you can add tools in. When we add things like KetoS Pro or KetoS Nat, right? When we add these amazing drinks in, which I drink every day, when you add those in, they're accelerators to the behavior. They help accelerate the behavior, provide a sustained energy to the brain, sets you up for success, gives you focus, sets you up for success, help with fat burning, sets you up for success. But it's not the thing that's gonna get you long-term results. The long-term results is changing your behaviors to a positive lifestyle that you're willing to sustain. So when you add in food, right? Prove it foods if you're in America. It sets a new behavior. It starts teaching you portion control. My wife and I have been doing Prove It Foods and both of us realize we just overeat. We eat really well. We just eat too much. Now that we've been doing Prove It Foods and it's kind of controlling our portion, we're like, holy cow, like I would have normally ate three times that. Meaning my wife is eating all her calories in one meal. That was lunch. She's still gonna eat dinner. No wonder why she's gaining weight. She's just eating too much. Is it because she's hungry or is it because it's there? Is it just because it's a behavior she created, right? So all these things that are helping her control those behaviors bring in wisdom to her. So this is what's the cool thing about core form, why we do what we do and how we're doing it. So what can you expect? Initially, for those first 10 days, you can expect energy and focus. That beginning phase is focus and confidence. You're like, hey, I got a plan. It's not a strict, rigid military plan. It's a good guide for you to follow. What do I do in the other days, Dustin? I don't care, just do the best you can. You know what to do, right? Just do the best you can. You don't have to be perfect. Oh, the other one, there's four of them. I forgot about moving. Four days a week, you move your body. 20, 30 minutes, move your body. I don't care how, we have people in wheelchairs. We have people that are, I mean, I just had shoulder surgery. So like, look at this bad dog. I'm getting a bicep back, but look at that. That's my bicep that was reattached and my calabicle was cut off. Like, I can't work out like I used to. I'm still, I went for a walk with my kids in the park. I went for a 30 minute walk. That's what I did today. I did some rehab at the park with my shoulders. But you do the best you can. Anybody, my mom is walking, she's in Minnesota. It's cold there. What temperature is it where you guys are at? I see Hawaii just joined. But it's like 30 below zero in Minnesota right now. She's walking in the house. She's like, Dustin, I can go 30 minutes in my house. It's a choice. It's a behavioral choice. So four days a week, she can do that. If she keeps that up, her year is gonna change. She's 72 years old. She's gonna be a different person by the end of next year. And as you will you. So I'd always ask people this question. If you committed, if you have sustained energy, focus and you became a really good fat burner and you can maintain that for one whole year, how different would your life be in one year? Melanie is on, Melanie. I love you. You're amazing. I'm doing two a day workouts now. Oh my goodness. That's awesome, Peg. So, but how different would your life be if that's the case? So I'm gonna give you kind of a little bit of like, now how to do some things. I'm gonna answer some questions for people because that people always have questions. So feel free in the chat, put down any questions that you might have. Some people watching this may have no idea what we're talking about. Just reach out. I'll answer those maybe privately if you have some really big questions. But the reality is is what you're gonna do in the morning, you're gonna drink your ketones first thing in the morning. For seven years, I've started my day off drinking ketones first thing in the morning. And I'll tell you something. In seven years, our life has changed in so many positive ways. I can't imagine anybody not starting their day this way. It doesn't make any sense, right? Focus, energy, brain working better and becoming a better fat burner, amen. So drinking in the morning, what you're gonna do is at least four days a week, you're gonna eat around 12-ish and around six-ish. High quality, this is what I recommend for food. Take your favorite meals that you go to and make them low carb on those four days a week, at least. So if you wanna do a burger, do a burger with no bun, a little bit of salad. Eat when you're hungry, stop when you're full. So if you wanna eat, if you're full at half the burger, save the other half of the burger. It saves you a lot of money and that means you didn't have to overindulge or overeat. My wife and I are, we struggled with that. We're like, it's all there. I'm the person, if it's all in front of me, I'm gonna eat it all. That's just who I am. Who's with me? Minnesota grew up poor, you're like, food's in front of you, you gotta eat it all. I'm losing my voice. And then at six o'clock, you're gonna have another meal, protein vegetables. I'll make it even simpler, protein and vegetables. But if you like chili, make low carb chili. If you like spaghetti, make low carb spaghetti. Have fun with it, get creative with it. But the reality is, is protein and vegetables four times a week. You can keep it as bland as chicken breast with some broccoli and butter on it. You can keep it as simple as that. Chicken thigh, broccoli and butter on it. Keep it simple. Or, or what you can do is just be creative. Go Google low carb pizza, low carb spaghetti, low carb chili, keto this, keto that. Twice a day for four days. I don't care which days they are. The other three days just do the best you can, but drink your ketones every day in the morning. The option you have is to add either keto pro, if you have it on hand, if not keto nat in the afternoon. Why? Cause in the afternoon, a couple of things happen. We, hear me, let me ask this question. Does anybody get a little bit stressed out in the evenings or in the afternoon, like you're trying to get your day done and you're kind of getting overwhelmed or things are going? If that happens to you, this product helps relax your mind, keeps you focused, gets you more done. My wife as an attorney, she was tired, cranky in the afternoon and she was coming home later, later every day. So I had her start drinking her second serving in the midday around two, three o'clock. Well, she was coming home from work earlier because she was getting more done and then now she felt like she had energy for our kids and focused for our kids. So it's a game changer. So in the afternoon, have your second serving. What I tell people is if you have cravings in the nighttime or in the afternoon, have it. If you need a little boost of energy, have it in the afternoon. If you're having a day that you're under high stress, have it in the afternoon and then eat your dinner. Do that every day you can and do the best you can for four weeks. That's 28 days for four weeks. You do that for four weeks. It's gonna change your behaviors and hopefully what it does is teach you something that you can do better. That means that you can do that. Now here's the secret to the whole thing. After the four weeks, your brain still needs energy. Your brain still needs focus and you still need the energy. So keep drinking your ketones. Don't stop after the core four, continue on. And then when you're ready, do another core four challenge because you're in a different place, right? You're in a different area of your health. At 45, I think I'm 45, carry the one. 45 years old, my health is in a different place. What I want out of my life is different than when I was 30, than when I was my 20s around in the military, right? My life is different. So I'm gonna keep doing challenges, right? I'm getting ready for my, I gotta get my buffness back, right? After surgeries, I had two surgeries last year. I need to get my buffness back. So I'm gonna get ready. I always have a challenge you're working towards. So you might just say, I'm gonna drink ketones for two weeks and then I'm gonna do another core four challenge. Do that. And guess what? You can still win the prizes. 5,000, 10,000, $2,000 prizes. Like there's all these amazing prizes that you can win. You can still go for those. So the simple answer is this, is that if you wanna change your life, change your life. If you wanna change your life, do the five P's. I just wrote about these the other day. First thing is, is you gotta have a purpose. Why are you doing what you do? Number one, if it's for you, be for you. If it's for your kids, do it for your kids. But don't quit until you're done. If it's for your husband or your relationship, do it for that. If it's for your grandkids, do it for that. But always have a strong enough purpose because that's what's gonna keep you going in that direction. Number two is you gotta have the right products. You gotta have the right products. Back by the top scientists in the entire planet. I've never seen anything like it in my 25 year career. And yes, I promote ketones. Why? Because it's the best and the only product I've ever promoted. So simple answer, it's the best. That's why I promote it. Number three is you gotta have a plan. Plan simple, it's core four. Core four, just do the core. If you do it and don't quit by the end of 2022, you will not recognize yourself. You should see the stories. We have people down, unpegs down 160 some pounds. I'm not sure, I know it's over 150. Not sure 160, I'm assuming that. Melanie completely transfer life and smiles now. She has new teeth. I mean, it's just absolutely amazing. For some reason, my life ended. That's okay. We have people that are completely transformed. My sister's down 100 pounds. They have completely transformed the lines. The only common denominator is that they didn't quit. There's some ups and downs, but they never quit. Okay. And then the last, or the two other pieces you gotta have, you have the plan core four, and then you gotta have to be around proximity. A proximity to the right people. Meaning that you have people in your life right now that are not on board with your journey. If they don't, if you have people in your life right now that are not on board with where you're going in your journey, you have to find a way to be around. You can't sometimes get rid of some of your loved ones. If your mom and dad aren't on board with you, you can't get rid of them. Don't get rid of them. Just spend less time with them. You get choices here. It's funny Gary Vee said this the other day and I just laugh because I agree. I have some friends, if you're watching this right now and you're a friend of mine and I don't spend as much time with you, it may be because I moved and it may be because you are kind of holding me back from where I wanted to go. Not that you're trying to. It's just that you didn't see the world the way I saw it. That's if that makes any sense. So if you wanna change your life, you gotta be around proximity. You gotta be around people that are going in the same direction. So if you're trying to make a transformation of your fat loss, go hang around with more people that are going to lose weight. But don't quit, be the leader of that group. Go, go, go. Do you wanna be financially successful in your career? Hang around successful people. You wanna be a better parent? Hang around successful parents. You know who they are. Hopefully I become one of those successful parents. Our kids are too young to decide at this point. We're doing our best again. But I wanna hang around awesome parents because I wanna learn from them. They're teaching me. They're guiding me along the way. And I know that if I keep following that, I'm gonna become better. And the last one is you gotta be persistent. You can't give up. You gotta keep going. You gotta keep going. You gotta keep going. Because every little obstacle on your way, if you're willing to learn from it, will change your life forever. But just know this, ketones are not going away. It's the biggest breakthrough in supplemental history in my belief. It is sustainable. After the age of 30, your brain does not work as well without ketones available. Before age of 30, you see people having great results too, by the way, many, many people. But scientifically, your brain really needs ketones as we get older, right? Really needs it. And your alternative is not one. There is not an alternative. I don't care whatever you're taking. They may be beneficial, but they're not this. This is the key. This is the thing that you're going to need to get long-term sustainability. And then you start looking at muscle preservation, not breaking down muscle tissue. All super important for anti-aging. So those are the five P's. Follow that. It's here for you to have success. That's it. I didn't have any questions, so I just went rampant. I just went rampant. So, any questions? I feel like I just yelled at everybody for about 20 minutes. 1% better. Absolutely right. If anybody has questions about anything, feel free to shoot back. If I answer it, I will. If not, I'll make up a really good answer for you. I promise I'll do the best I can. How many packs of ketones can I have a day? I always tell people most people optimally will do good on two. Therapeutically, they say one optimally will do good on two. I actually do just full transparency. I do three a day is what I do. So I do one in the morning, one in the afternoon, and I drink a keto. I drink actually a, oh, where's it at? Oh, here it is. I actually drink one of these at night. Not the caffeine version, non-caffeine. But I drink one of those at night before I go to bed. I found it just really gets me into a deeper sleep. Some people, that seems to help for some, some none as much, but I found that to really work. So that's what I do every night. And it's worked extremely well for me. Now I do this for anti-aging and longevity, y'all. It's hard, because like when people, I was out with a call out lady in the UK. She's like, you know, some people think it's kind of pricey. It kind of expensive. I'm like, let me talk to them. Anytime price is objective, it's just they just don't value what it is yet. That's all it is. It's not, it's not, that's not a dig on anybody. But it's just a value thing. What do you mean by that? Is that when you value something, you will always spend more for it. I always use iPhone as an example. People spend a lot more on iPhones because they value it. Think about how much we spend on phones in general. Why? Because we value it. That's the reason why. There's a lot less expensive ones, but we value this, we spend more on it. So when people value their health and what their results are, I mean, I literally on a regular basis, people having surgeries that are very expensive because they value it. When they could actually go get healthier. Now they probably tried a lot of things and maybe that's what their only result, their only last reditch effort they have. But the reality is, is that they're willing to spend money on things because they value it. So that's what it comes down to ultimately is, this is a value. But the thing is, is there isn't a better alternative. There isn't another option to fuel your brain efficiently after the age of 30 than what we have. The only bio-identical ketone supplement in the world that's gonna provide a sustained energy to your brain and your body continuously. That's period. You need that if not, you're going to fail long-term in whatever you want. And that is a cross the board. That's why the top minds in the world are behind what we're doing, because they understand that. And you can't put a value on longevity and sustainability of life. Like it's kind of hard to do that, right? But it's pretty, pretty powerful. I do keto cream in the morning, mitoplex workout afternoon nap. That's awesome, Mary Zaya, Marzaya, Marzaya. I don't know if I'm saying that right. I think I may, I think I am, I tried. Anybody else have any other questions? I'm gonna hop off here in a sec, but I just want to say the biggest thing is, is come join us in the core four. If you're not already in the core four challenge, if you're already drinking ketones, do the challenge. Commit to it, commit to it, go. If you're not drinking ketones, hit me or whoever invited you to understand or learn about this, get back to them and get your hands on this. It will change your life forever. If you don't quit, if you quit, can't help you. If you don't quit, it will change your life forever. And that is just, it's, I've just seen it. I've seen, I have too many stories not to agree with that. And there's too much science that supports that. And with that said, I am going to go make dinner for the kids. So y'all have an awesome, awesome, awesome, awesome night. Little nap for a little, for a little people. Yes, little nap for a little people. That's good, I like that. Anybody else have any questions before I hop off? The live I was going into dropped. I'm not sure why, so it fell off. It didn't work as well as I wanted to, but that's okay. We got TikTok, what's up, TikTokers? I'll never stop, it's cool. I'm finally getting my TikTok up and going. It's one of those things where, you know, I have a love hate with TikTok. I love you guys, but sometimes it's just, I don't know what to post sometimes. We got Instagram over here going up bananas. What's up Instagram? And then we have Facebook across like 19 chapters and then YouTube, even Denise Woods is on YouTube. I didn't know anybody watched YouTube lives, but that's cool that they do, I like it. So y'all, I have to go have a great night. I appreciate y'all, I'm just reading through if there's any last questions I had through all the chats and I don't think so. So with that said, peace out. You guys have an unbelievable Wednesday. Become the best version of yourself. You deserve it, you deserve it, you deserve it. You deserve to live better, you deserve to feel better, you deserve to have your goals and dreams, whatever those might be, if it's financial, if it's health, if it's wellness for all of the above, go get those, don't stop and go get yourself around the right people so that you can achieve those goals. I promise you proximity is powerful. And for a lot of you, I'll see you in Louisville, Kentucky here in a few weeks, so I can't wait to see y'all. Cheers.