 I think we get a little confused about where our communities members are and where we can best serve them. Facebook, to me, especially now that they've destroyed the algorithm and everything's about recommendation media now instead of social media, Facebook has been eroding that along with Instagram because they're the same thing, have just chucked that out the window and they're like, you know what, we're going to show you what we think you want to see. In that context, sure, that's where your people are and they feel comfortable there and they can find you there, but in order to engage with them on a deeper level and be able to get to know them and them to get to know you and deepen that trust, you got to get them off Facebook. You got to get them off wherever it is that you've been discovered by them and bring them into a place where you can couch your entire experience with them in the same place.