 For me, since I'm slightly from an adjacent field, I think every single point my panelists made were a takeaway. But the good thing to note is performance marketing, which was our panel on, is alive and kicking and it's reassuring to note that all the marketing dollars are getting accounted for. I think what mobile marketers should keep in trend is most of the penetration is now rural, digital, tier 2, tier 3 India and in regional languages and we need to respect that, create the content in that and speak and a lot of video waste content, right? So those are the trends. Every marketer is on it, but it's going to go far higher. Even in BFSI, when you add video or animate the existing pictures, right, you get significant, just animating the pictures, it's not even real video, you get significantly higher hits on that ad. So I would suggest that your video is the other thing, apart from regional languages.