 What's up everybody once again it's Brandon and Shawn and I gotta talk about something real real quick. Alright, what does that do? One thing, the power of one. What do I mean by this? Well, I know a lot of people want to do a lot of different things. We all have a lot of different talents and in the social media area we see so many people doing so many different things. You know you'll have five different labels in your Instagram bio. Cool. I get it. However, I'm a proud believer in the power of one. I know that a lot of people don't think I like being diverse or don't think you can be diverse but it's not the full story. When I say the power of one I'm really talking about starting with one. If you look at Jay-Z, if you look at Kanye West, if you look at Ralph Lauren, if you look at Jeff Bezos, they all started with one. Jay-Z started with music, right? Also had a record label because that was a part of the record label. And then went into clothes and things of that nature. But he started with music and what you'll see with all these people oftentimes they will start with one thing but then as they become more successful putting all their energy into that one thing and they become successful in that the following things will either be parallel so you're already doing it and then adding this second thing is basically not taking too much from you. It's not making you go another direction. It's something that you could add along for the ride because your energy is already pushing in that direction. Again, you know, you're doing music. Well, now having a record label is still in the same wheelhouse. It's still in the same industry or you're an artist and now I have a clothing brand, right? It makes it a lot easier because I'm already influencing people. I'm putting myself in front of people. You talk about a Kanye West producer and then he becomes an artist and then you know about him with fashion and things like that. They're relatively fluid. All these things are in the same space, especially when it comes to entertainment and lifestyle and then you can look at somebody like Ralph Lauren, right? Who started with one product, ties. He didn't just come out with an entire fashion line. He came out with ties. He started with ties. Those ties became more ties, right? And those more ties also added in shirts, pants, the whole nine Ralph Lauren now billion dollar company, Jeff Bezos with Amazon started with books. Amazon was originally known as the online bookstore. That was its innovation over the years. They've added more and more and more things. Now it's like the online Walmart. What Walmart used to be in retail, Amazon is too online on a vast scale because of course the internet gives you more space. You can get anything on Amazon, but they just started with books. So whenever you hear me talk against doing multiple things, it's not about never being able to do multiple things. It's about putting your energy in one place and being patient. People overestimate what they can do in one year and they underestimate what they can do in 10 years. You can do it all, but you can't do it all at once when you're starting from ground zero. Once again, if you really look at a lot of patterns when it comes to successful people, they'll start be successful in one thing. The level of success is relative. They don't have to be the biggest at that. They can just be along the lines where that one thing has some sense of stability. It's more self-sustaining or on its way. And if that second thing isn't completely parallel, there's another thing that you'll find in common, right? Either the things that you add on don't take that much additional capital because what you're already doing is marketing for itself and it takes away some of the energy you have to put in or at the very least that other thing that you add does take financial capital, but it doesn't take your energy. It doesn't take your human resource of capital. So at the same time, whatever you're making over here can be put over here, but it doesn't take the energy that you could be continuing to focus over here. And hey, maybe you have a different opinion about it and I would love to know how you feel about it. So put that in the discussion, comments below, all that good stuff. I'm already ready to, are you already ready to have a discussion, of course? But once again, if you liked this video, go ahead and like. But if you like, you might as well share and if you're not subscribed, you know what to do. Hit that subscribe.