 Hi, Jeff Frick here from the SiliconANGLE Network. We're at the Flash Memory Summit in Santa Clara, California at the Santa Clara Convention Center. Really a conference that's going through a transformation. It was really consumer focused in the past, it's really kind of moving into the enterprise space. And that's why we're here. So we want to come down, talk to some of the folks and see what's going on. So I'm joined here by Michael Cune, VP, Bisline Executive, Flash Systems, IBM. So welcome. Hi, Jeff. How are you? Great. How are you today? I wonder if you could talk a little bit about what you're going to be talking about and for the people that aren't here, what's going on? Absolutely. So Flash is a tremendous technology. It hit the consumer marketplace about seven, eight years ago. It took over in a big way. It's affected all of our lives, you know, from a consumer standpoint, right? iPhones, iPads. But from an enterprise storage standpoint, it's really starting to take place and take hold the last year or two. So that's what's new about Flash from that perspective. And you know, our point of view and some of the keynotes that we're going to be delivering today is about how it's really transforming our businesses with how they're harnessing all the power of big data and analytics to change their business models. Yeah. So we've talked internally a lot where, you know, the early history of Flash and the enterprise was on really low latency applications, really high value applications because of the expense of the Flash as well as, you know, the kind of the inherent performance. But really it seems now we're moving kind of crossing the chasm into more mainstream and really, you know, where people can take advantage of the power of Flash to design Flash applications from the ground up. Are you starting to see that kind of penetration outside kind of the core or excuse me, kind of the fringe? Absolutely. So, you know, as an industry, we saw the endurance issues. We saw the, made it ready for the data center. We brought the enterprise reliability characteristics. And of course, Flash was a very powerful technology that started with data acceleration. We're now seeing that as the price point comes down and with some of the recent announcements that we made this week with our Flash system V840, we're seeing now that Flash is now cheaper than spending high performance, spending disk. So that's a game changer. So that's why it's changing the landscape of all enterprise clients data centers. And they're seeing how can they deploy that Flash technology to kind of speed up all their data in their business. And really we call it store access, analyze data in real time. So it's all about real time now and it's by doing it, I mean the moment of impact for businesses. Right. So I wonder if you could talk a little bit about any customer examples that you're going to share here at the show or that you like to highlight really talking about some of these game changing ROI uses of Flash, not the fringy stuff. Yeah, I'd be glad to. So we're going to highlight several of these in our keynote speech here in about an hour. So we're all revved up on that. So just as an adrenaline statement, it's affecting all clients big and small across all industries. So we'll talk about Sprint and at large telco obviously here in the U.S. And we'll talk about how they optimize that and optimize all their call center records. And really when they launched their unlimited data plan, they said they really had to change the customer experience. So they optimized Flash into that environment. We'll talk about Coca-Cola Bowling Company and how their bowlers in the southeast, one of their largest bowlers, really revamped their entire supply chain system and drove a better approach to how you deliver the right product at the right time at the right location. So it has dramatically changed their business from that standpoint. We'll talk about St. Jude's Children Hospital and how they've deployed Flash in Elastic Storage as part of our research technology. And the story goes on and on and on. So we've got lots of great examples. It certainly is hitting mainstream. That's great. So as you know, we like to get the cube out to a lot of the IBM events we're at Edge, which was a fantastic event. We'll be at IOD later in the fall. So it's great to see you at these events too. And really, IBM coming through really with the customer examples. And I think Coca-Cola is probably as far from a financial services trading application as you could come up with. So Michael, thanks for taking a few minutes and stopping by. All right, thanks, Jeff. Appreciate it.