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Uploaded on Feb 28, 2011
Before Bill Gross founded Idealab, he started Knowledge Adventure, an early educational software company. In this clip, Gross shares how Knowledge Adventure discovered its major pivot through direct interaction with customers. In an effort initially meant to reach sales targets, employees served as a "weekend warriors" demonstrating products in retail outlets. This effort revealed the need to target their software products to specific ages, a key insight to the company's future success.