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The secret to spreading ideas: Bernadette Jiwa at TEDxPerth

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Published on Jan 22, 2013

Bernadette is the author or the #1 Amazon Business Bestseller Make Your Idea Matter. Her blog was voted Australia's Best Business Blog in 2012 and she was named as one of the Top 100 Branding Experts to follow on Twitter. Bernadette works as a strategist and brand storyteller, helping entrepreneurs and business leaders from around the world to distill and capture the essence of their brands and ideas.

Bernadette became fascinated by what makes ideas spread as a child when she observed how a toy company made the packaging more valuable than the toys inside by introducing a collectible star loyalty program. Bernadette will discuss how and why our job is to make people feel, not just make them do.

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TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio.

About TEDx, x = independently organised event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.* (*Subject to certain rules and regulations)

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