 Yeah, I can hear you now. Oh perfect. What did you have to click? Did you click on something? No, I just plugged in my headset. That's what it was. Gotcha. I think the volume is going to my headset. Good, good. Where are you? Where are you calling from? What country are you in? This is Mississauga, Toronto. Oh, you're in Toronto? Canada. Canada, right. Oh, good, good, good. Great to connect with you. Thank you for reaching out. Oh, I've been following your videos and I really love them. Nobody kind of makes videos so simple like you make them. I thank you so much. And how do I pronounce your beautiful name? How do I say it? It's Raman. R-A-M-A-N. Raman. Beautiful, beautiful, beautiful. Yes, thank you. Thank you so much. I started putting videos on YouTube back in 2017 just to put them up. I didn't expect anything out of it. I just started helping a lot of business owners and helping a lot of real estate agents with social media. So I just started talking about it, you know, on video and before you know it, you know, people started finding me on YouTube and more people started subscribing. And then I finally, you know, learned how to upload videos the right way and how to be more consistent. And then now, you know, people from all over the world are finding me. So I'm just very humbled by it, Raman. So thank you so much for reaching out. Yeah, really good, you know. Thank you. Oh, you're most welcome. And I'm watching videos from other people, you know, right at the point where I need information, they kind of cut out that information, you know, but your video takes you to the end. Oh, thank you so much. And how can I help you? What are you working on now? That's why I'm liking your videos. Good. Thank you so much. I'm humbled and I appreciate you. I'm working. I'm not, I'm not in real estate. Okay, yeah, anything. You're welcome. So I'm not in real estate. David, I'm working on Facebook ads because I am connected to an adjunct. If you have heard of them, the can can get water. It's like an affiliate marketing. Oh, yeah. We were trained of all. Yeah, so, so, but I feel my ads, they are not going anywhere, you know, like my team members, they get like a good response, or I've tried video ads, I've tried image ads, I have started kind of warming up my page and engagement But they're not going anywhere. I feel that I'm just spending money, you know, and the team members that I have, they will not like to share what they are doing, you know, they just kind of give the general information. Okay, you can do this. You can do this. You can do this. So I started following your videos and I like the way how you teach to duplicate the campaign or duplicate the ad set or duplicate the ad level. So I started following that. But when I duplicate the ad set, I'm charged three or four times like my, my budget is not distributed. I start getting charged if I my budget is $20, then I start getting charged 20 times for Yes. Yes, you don't want to do that. So as you as you go and set up the first ad, rather than rather than doing $20 per day. If you're planning on doing four ad sets, then the first ad you're going to set up at $5 a day. And so you're going to do $5 a day for the first ad, and then you're going to, you're going to duplicate that. And so now, now we have four different ad sets spending $20 a day, total. You get it $5 each. Okay, okay. I thought I should. Yeah. Okay, okay, okay. I'll get you now. Okay. So what I was doing it, I was doing $20 and then I wanted to split $20 into four locations. Yes. So now you're going to spend $80 a day. Yeah, I don't want that. I kind of thought. Yeah, yeah, yeah, that's that's what you want to do is make sure that the first ad set is is $5 and then duplicate that as many times as you want, you know, for three more times to make a total of four. And there goes your, your $20. But what I what I also, you know, can help you with as far as just the the objective. A lot of people, you know, they want, they, for example, they want to lead. Right. They're trying to, they're trying to capture lead. But I truly believe that a lot of people start with the wrong objective. So are you, are you choosing the correct objective? Like what do you, what do you, what objective are you choosing over here? So I did the traffic ad for 15 days and then I did the engagement ad for 15 days. And I also did the like campaign for 15 days. That was what was in a training. And then I did, now I am at the conversion ads. Perfect. Perfect. So what you, what you could have done if, if, if capturing leads is the goal. And if you have a landing page, what you could have done is rather than traffic, you do. Okay. Perfect. So then rather than traffic and rather than engagement, you could have went straight into conversions. So that would have saved you 15 days. That would have saved you a lot of money. You would have started capturing leads right away. If you want to, if you would have just went straight to conversions. Right. Yes. Now, now with conversions, your custom conversion has to be set up for sure. Like, are you, did you set up the custom conversion? No. Okay, so that's the reason. So the first step when it comes to, well, first of all, the first step is, is obviously installing the pixel, right? The pixel has to be on both pages. So for example, let's say, let's say you have your landing page, right? Let's just say, let's use this one as an example. We're running a Facebook ad and we're taking them to a landing page. This is our landing page. So the Facebook pixel, obviously, you know, is on the landing page, which you're, which you know about. The Facebook pixel also has to be on the. No, my pixel is on the welcome page. Yeah, so my pixel is only on the thank you page, not on the landing page. Okay, you, you definitely want it here. So when they click onto the landing page, they are. Okay. Go ahead, tell me, tell me. I'll be quiet. Thank you. No, no, no, no. I want to know what you're thinking. Okay, so when, when through my ad, when the custom, when people, they click on learn more, they are taking to the landing page. Yes, when they click onto the landing page, they enter their name and the email and then they are taken to the thank you page. Yes. So the thank you page has a pixel, but the landing page doesn't have a pixel. Okay, you want them on, on, on both. So you want the pixel on the landing page as well. Okay. And the, and the reason for it is because as people see your Facebook ad and as, as they're, you know, just scrolling through and all of a sudden, you know, they come across your ad. And let's say, for example, it's this one right here and they click on learn more. When they click on learn more, and they come to your landing page. Because there's a very high percentage of people who are not opting in. And that's normal for everyone. So for me, for example, if I send, if I send 10 people to this landing page, most likely anywhere, anywhere from, from, from seven, anywhere from five to seven people are not going to opt in. So, so, and let's even say worst case, let's say out of out of 10 people that click learn more. 10 people come over here. Eight of them are not going to opt in. Two of them will. And that's good. That's fine. Two of them opt in. But what about the eight who didn't. We need to track that. Because those eight people who landed here, they obviously saw some interest. They read your texts. They saw the image. They saw the video. They clicked learn more. There was definitely some interest there. And so if I'm bringing people here and there's eight people who did not opt in, I want my Facebook pixel tracking them. And then I also want to have set up a custom audience. So when I go and run Facebook ad number two, I can retarget those eight people. I can retarget the custom audience. I could do. Okay, so you're leaving a lot of that's fine. My ads. No, no, no, that's not one that's not that's not a reason, but that's that's a very, very, very required and important step. We have to have a pixel on this landing page. We have to create a custom audience of everyone who is landing here. Right. And then, and then we have to retarget the people who land here, which is going to happen from creating a custom audience. So we're going to create a custom audience of everyone who lands here, but does not land on the thank you page. So, so we're going to create an audience around people who land on the landing page. We're also going to create a custom audience of everyone who lands on the thank you page. Because as I go and set up ad number two, I'm going to retarget all the people who land on the landing page, who did not land on the thank you page. I get you. Okay. Okay, now that's not that's not one that's not a reason why your ads are not working. I'm going to I'm going to answer that question. But this what I'm showing you is simply required. And it's the most important. I get you. I get you. I was going to say that this is this could be one of the reasons why my ad is not coming out of the learning stage. It's always learning or learning limited. Oh yeah, for sure, for sure, because Facebook, you have the ad, you have learned more. But Facebook doesn't really know you gave them the link you gave them the URL, right, you gave them the link to the to the to the landing page, but because the pixel is not on it. They're not tracking it and they don't they don't even know it. They don't even know what to what to who to send, because their pixels not on it. So the pixel has to be on this landing page for sure that's that's the most important. So write that down Facebook pixel on the landing page, create a custom audience of everyone who lands on the landing page, who does not land on the thank you page and in order to figure out you create a custom audience of everyone who actually lands on the landing page. Got it. So so I need to have a custom audience for everyone who lands here I need to have a custom audience who every of everyone who lands on the thank you page. And then, and then when I when I set up the custom audience of everyone who lands here. I'm also going to include people that land here, but did not land on the thank you on the landing page and I'll show you how to do that I'll show you how to do that. But, but that that's the most important that's number one so see, as you can add and here's what you want to do also which I don't you may already have this plugin, but you may not. You want to install this it's it's a free plugin. It's Facebook, Facebook pixel helper. You can install this just go in Google that Facebook pixel helper, and it's this first one right here. And all this is is a free plugin, it sits right here at the top right can you see up here in the top right. Yes, yeah. Okay, so this little shaded gray box. Right now, it's shaded gray. Facebook, this little, this little plugin. It's letting me know that this page that I'm on is not tracking me. Now Google's tracking me, but Facebook, there's no pixel on it. So, so, so Facebook is not tracking anyone who lands here. Now, this great, it's great. So when it's gray, there's no pixel on the page. And that's why when I look at other marketers, or I look at affiliate marketers, or network marketers, or I look at anyone building a business. I go to their website, or their landing page or whatever they're whatever they have. And I and and because I have the Facebook pixel plugin installed. When I go to their page, and it's gray. I know for a fact. Number one, they're not running Facebook ads, or number two, they don't have their pixel installed correctly. And that's the most important. So if I go to your page, this is going to be great. Now, if I go to my page, look at one of my landing pages, look what happens to the great. So right now it's great. And again, it's not just my landing page. If I go to any website on the internet, if they have a Facebook pixel, and they're tracking me, it's going to light up. So look, right now it's great. If I go to my website, fbadsforbeginners.com, look what happens to the to the to the little square. It turns blue. And now you see the number three. So that tells the person and it's public. So any anybody can see that, but not everybody installs the Facebook pixel helper, you know what I mean? It's only it's a marketing, it's a marketing, you know, thing. So people like you and I that are actually marketing. The reason why I have it is I don't care about other people tracking me with their pixel. I don't care about that at all. The reason why I have it is just so I can test my pages. Whenever I create a new landing page and whenever I, I, I install my pixel, I get to go to my page and this is going to light up. And if I click on it, there's my pixel. So it just allows me to look at it and say, okay, great, I, I installed my pixel correctly. Let's move on. Right. So so it gives me that information. And so that right there is my landing page. And so there's my pixel. That's, that's the most important. That's number one. Now here's, here's, here's number two. Here's the reason why your ad is not working. Now remember, I'm encouraging you, if you're looking to capture leads, which I'm assuming you are, you have a landing page, it's conversions. It's conversions. Now, now, now what you also what is what is really, really good as well is 99% of the time it's conversions, but the 1% can be can be really anything else. It could be engagement. It could be video views. That's really what it would be. It would be either engagement or video views. The 1%. I wouldn't really do messages. I wouldn't even do lead generation if you have your own landing page. The lead generation is only if you don't have your own landing page and you want to use Facebook's landing page. So I don't do lead generation. So, so, so 99% of the time I'm running a conversions to a, to a landing page. But the 1% I can either be running engagement, or I can be running video views. Now the only reason why I would do that, the 1%. The only reason why I would do video views or engagement is so I can create a custom audience. Everything is about custom audiences. I need you to understand that everything is about custom audiences. I need to create custom audiences of everything that's going on. So, so what I explained in the beginning is I need to create a custom audience of everyone who is landing here because I know for a fact, everyone who is landing here is not opting in. So I need to know that I need to know that. And so, and so the reason why I need to know that is so I can have a custom audience and I can retarget them in the future because if they landed here. There was some interest. They did not opt in for whatever reason maybe they were busy maybe they were driving. Maybe they had to go to dinner, whatever, but they landed here. And that's a good start. So if I can know who lands here and I can retarget them in the future with another ad, maybe, maybe my next ad will will entice them even more to get them back over here to finally opt in. So the custom audience of everyone landing here but the 1% the 1% is either engagement or video views. So what I do with that is engagement is this over here. So as we come across this ad, Facebook is tracking everything. They know that I stopped. They know that I'm reading it. They know that I click like they know that I share it. They know that I comment. All that is engagement. If I click on it. And I go over to the page. Look, I click on it. He's taking me to a landing page. Look at my pixel up here at the top right. It's gray. It's gray. It's gray. Now it turns blue. And now I see the number five. Right. So look, look, perfect example. I land here. He's tracking me with his Facebook pixel. In fact, he's tracking me with two pixels. So he's really not messing around. He's tracking me with pixels. He knows what he's doing because here's the reality. Yeah, here's the reality. I clicked on it. I came over here, but I did not opt in. Now what he has is data. He knows now he doesn't know me by name and phone number because that's private information. He doesn't have a lease, but he has the data. He knows that these amount of people landed. Now, if I scroll through my newsfeed tomorrow, if he's a smart marketer, which I'll assume he is. When I'm scrolling through my newsfeed tomorrow, or when I'm scrolling through my newsfeed next week, I should see another ad from him. Because he has my data. He knows I landed. Right. So here's my point on the on the 1%. Here's my point on the engagement and the video views. The reason why I would run that is so I can create a custom audience around everyone who engages or I can create a custom audience of everyone who watches my video. Now, it wasn't a lead capture. They didn't go to my landing page. They did not opt in. But that was data that I was willing to purchase. I spent $5 a day. I ran it for five days to capture the data. Now, why do I want the data? Because the data equals a warmer audience. Because if he can create an audience of those who click and come to his landing page, that is a warm audience. Now, what's going to happen is if I see his ad again, I'm going to be even more warmed up to him. If I engage with his ad even more, I'm going to be even more warmed up. So maybe three weeks, four weeks down the line. He keeps creating custom audiences of everyone who's engaging. He creates custom audiences of everyone who's landing on his page. He creates custom audiences of everyone who's watching his videos. Because he has this data, guess what? I'm going to keep seeing his ad and eventually he's going to get me to opt in. Right. Got it. Does that make sense? Yeah, it does. So here's the next step. Here's why the conversions ad is not converting for you. Because you have to set up a custom conversion first. Now, the custom audience, as I bring somebody to the landing page, they click on the opt in and they come over here and they opt in. Okay. Then teach me Facebook ads. Then that person clicks the button and they come to the thank you page. This thank you page needs to be a custom audience because we need to know everyone who lands here. Now, this is what we call a bridge page. That's why you don't see a Facebook pixel on this because this is not my thank you page. It's actually a bridge page. Okay. So what I created is a double opt in. So when someone opts in, when they opt in, I don't want to take them straight to my thank you page. I want them to double opt in. So what I created is a bridge page. Thank you for subscribing. Just a few more steps to confirm your subscription. So what I, what I set up through cartridge is that lead will get an email and they have to confirm that subscription when they confirm the subscription, then I set up to the thank you page. I see. Okay, because I don't want a bunch of people just opted in for the hell of it. I want solid leads. And that's why I created double opt in on some of my pages, not all of my pages, but some of them. And this one I created double opt in because because I rather have 100 serious leads that actually took a second step and double opted in versus 500 people who are just spamming me. Got it. That's the, that's the reason for a double opt in, but not everyone. I mean, you don't have to do a double opt in, but, but I did it on this one because this one for me, for example, was getting a lot of people to opt in and a lot of them were spam. I created a double opt in. But, but my point is, is that let's say, for example, this is the thank you page. Okay. Number one, the pixel has to be on it. Number one. And then number two, we have to take this and create a custom audience. So the link, we take the link we copy the link we don't need to copy the HTTPS. It's just the URL. Okay, it's just the URL. Copy the link. I'm going to copy that. Okay, I'm going to come over here to Facebook. I'm going to click on events. Man, actually, I'm going to click on audiences. And I'm going to create the custom audience first. Okay, I'm going to create the custom audience. And here's here's how I'm going to do it. I click on audiences. And then I come over here. And this is going to be, and so all I'm going to do is I'm going to click on the blue button. And yours, I mean, yours might look a little different, but it should be pretty similar. Right. Does yours look like this? Or is it completely different? I have never come to audiences. I don't know. Okay, so, so in your, in your ads manager, does your ads manager look similar to mine? I will check on it right away. Because I know, I know in different countries, it looks a little different. So we went to audiences. Okay. Yes, so if yours looks like mine, then, then you'll, yeah, it says create a custom audience, create a look like audience and create a saved audience. Okay, perfect. So there are three options on that. Okay, perfect. So come back to my screen. Can you see my screen? Yeah, I can see your screen here. So what I did is I create, I copied the URL from the thank you page. Okay. Then I come over here to audiences, I click on create audience. I click, I click on custom audience, not look alike, not saved. I need custom audience. I click on that one. Okay. And then what I'm going to do is it's going to be website. Now, that's why I showed you the 1%. 99% of the time it's conversion 1% could be either engagement or video or video views. And the reason for it is so I can then come in here and create a custom audience around all those who watch the video. Or, or I can create a custom audience of everyone of anyone who engaged in any post or maybe engaged in my Facebook page. So, so it's all about creating the custom audience. And in this case, I'm creating the audience around my website, whether it's the thank you page, whether it's the landing page, whether it's the sales funnel, whatever, it's the website. So, so, so now I click on website. Now I'm right here. So, I'm going to create a custom audience. I'm going to click this drop down. And it's going to be people who visited specific web pages. And all I'm going to do is paste in my URL. So now I'm creating a custom audience, and I'm going to, I'm going to name the audience. This is going to be leads leads. Let's, let's, let's name it, let's name it exactly what it is. Leads leads from FB ads for beginners. So this is my length, this is so this is my funnel, right, they go to the landing page, they opt in, they go to the thank you page. Whoever lands on this thank you page is a lead. So I'm telling that to Facebook. Okay. And I'm going to, I'm going to name it. So leads from FB ads for beginners. And so let me just, I don't get confused. I'll just put test. And then I create audience. That's number one. Okay, that right there is number one. That's done. So, so now we have an audience. And then also, I want an audience of everyone who lands on the landing page. So that, I'm going to come back over here. I'm going to do it again, create audience, custom audience, and I'm going to go website. I'm going to go people who visited a specific page. Now over here in the past 30 days, I can go up as high as 180. That's the max. Okay, Facebook can track back the last 180 days of everyone who landed on this specific URL. So that right there, and I'm going to call this one. FB ads for beginners. So David, this happens only when the pixel lights up on the landing page. Yeah, no, no, this is a custom audience. The pixel needs to be installed on the landing page as well. And that's what that's what's going to make the little square up here light up. But but but but it has nothing to do with the custom audience that that's going to light up because your pixel is installed. So that's step one. Step one is the pixel install the pixel step one step two is the custom audiences. Right. Okay. And then and then step three. And then that's all I got for you because that's that's the only thing you're missing. Step three is then the custom conversion, which will get to. So this right here is a custom audience of everyone who lands on the page FB ads for beginners, and I'll just name it landing, landing will go landing page views, because that's all it is. Here's what I'm going to do so here's so pay attention this is this is very very important right here and I'm recording this so you'll see this recording come out on YouTube. But here's what's so so important. Now, these are going to be people who land on the land on the landing page, but what but what we're going to create is everyone lands here, even the people who opt in. They everyone lands here. But what I'm going to set up in my custom audience is I'm also going to tell Facebook. Hey, this specific audience are people who only land here. And have not landed over here. Okay, so so here's what I'm going to do. So this is how we set it up. This is FB ads for beginners, landing page views only. And then I'm going to hit create audio actually know what here's what I'm going to do also. And then I'm going to exclude so right here, you see exclude people. So I'm going to exclude, I'm going to exclude so if I if I come right here to exclude now we're in the exclude. I'm going to exclude people who landed on the thank you page. Okay, so now I'm going to grab that URL again. I'm going to copy that. Now, I'm going to paste it in. So we have, we have a custom audience of everyone who lands here, but hasn't landed here. Right, those are people, those are the eight out of 10. You got you got 10 people landing on your learn more, you got 10 people clicking on learn more, but eight of them are not opting in. Right, this is how we track them. Right. So, so, so we have the link for the for the landing page. We titled it landing page views only because we exclude the thank you page URL. Right. So now we create audience, we create audience, we just click done don't worry about a lookalike audience you don't need that right now. The most important. So now we have two different audiences. Right. So here's what I can do now. As I go back to the ads manager. Now, as I go, go and set up my next ad. Here's what I can do. So if I come to the ads manager, let's click on, let's go to ads manager. And let's click on the green button, and we'll just go in and set up the next ad. And here's how you would do it. So we come here, we click on the green button, we click on create. Let's say, for example, I'm running, let's say I'm running a conversions ad. So, so I, I, yeah, let's just say we're running a conversions ad. So I'll give you that example. We come over here, we click conversions. Yeah. And then we scroll down. And then what I would do is I would just shade this to great campaign budget optimization, create a B test. You don't need to worry about that right now. Okay. And now here's where the magic happens. So as I'm in the second step, the ad set optimization for ad delivery, there's conversions, there's website. So now here's what I'm going to do if I scroll down. And now I come down to audiences. Here's where I'm going to include my custom audience. So now this is going to be, I click, I click inside the box, I go to custom audience. And now, see now I'm in a different, actually, let me go back to, I'm in a different ad account, but, but you would see it right here. So if I click on custom audience, actually, you know what, let me show you the real one, because let me go back. I think it was in this account that I created it in. That way you can really, really see it. Let's go conversions. I created it in this one, created the custom audiences in this one. Let me see. Okay, so I click over here, click continue. And then we come down to the audiences. And let me see if it's in this ad account. So here's audiences. And we want to look at. Okay, here we go. So scroll down audiences, custom audiences, I click. You hover over custom audiences. Actually, it wasn't this account. I forgot what account I created it in. Actually, was it in FBS for beginners? But, but either way, it would be the same thing. Right there you click and you hover over custom audiences and you would see that custom audience that you just set up. I think it might have been, it has been this, let me see if it's in this one. Okay, so audiences, click in there. And then let's see if it's in this ad account. Okay, so now what I can do is I'm going to target this audience. I want to target the people who landed on my page and viewed it only because those are people that are warm. Those are people that know of me. There was some interest there, but they haven't opted in yet. Right. Okay. Okay. Now here's what I also want to do. I want to target them for sure. And I want to exclude, I want to exclude my custom audience of leads. I got it. Okay. Because I don't want to keep running ads to the people who already opted in already opted in. Yeah. Does that make sense? It does. Yeah. Okay. That's the importance of custom audiences. Now here's the last one. Here's why your conversion ads have not been working. Now, as we come in here to the, we click on the three lines and we go to events manager. Here's the last step. Yeah. You have your landing page and you have your thank you page. Okay. The, the, the custom conversion is set up around the thank you page. So just like we did for the, for the, for the custom audience. We, we took the URL and we created a custom audience on the thank you page. We're going to take the URL. Everything after the forward slash. Okay. You don't need the HTTPS. You don't need the forward slash. It's everything after that. Okay. We're going to copy that. And we did it for the custom audience. We're going to also do it for custom conversions. Okay. And you can always type that word in up up here at the top, like custom conversions, pixel, custom audience. If you cannot find it in the dropdown and there's too much going on, you can always search it up here and you'll find it. Okay. So right here, it's custom conversions. Yeah. So I'm going to click on that. And then I'm going to come over here and create custom conversion. This is the most important. Okay. So now I'm going to paste in that URL. And I'm going to give it a name. This is going to be FB ads. FB ads for beginners. Leads. Okay. Because this is, this is the thank you page. So, so, so what I'm telling Facebook is I need people and let's just name this FB ads for beginners. Thank you. Let's just name it. Thank you page. Okay. So remember that FB ads for beginners. Thank you page. And then if you're not selling of an actual product, you don't need to put in a price of value. You can if you want, if you're selling a physical product or, or you're selling any kind of product, if it's, if it's $10, $20, $100, that's where that value would go. But if you're not selling anything and we're only looking to capture leads, even if you are selling something, but if you're not selling something through this actual ad, you know what I mean? We're only capturing leads. So you can leave that part blank. So here's what we did. Custom conversion. Now we click create. And here's what we do next. So this, we click on done. Now. Here's what we're going to do. Now we have that custom conversion right down here. Okay. Yeah. So what I'm going to do is I'm going to now go to the actual setup. So I'm going to come over here and also make sure your Facebook pixel is on that. Thank you page, which it is. That's the most important. Because Facebook needs to have that pixel on their first. And that's why this right here is showing no activity. Because the pixel, even though I set up the custom conversion, the pixel is not tracking it because in this case for this example, I don't have a pixel on this page. So right here, we're going to see no activity, but it should be lit up green. And it should be ready to go because your pixel is on there first. Okay. Pixel goes on there first. So I'm going to click on the green button. And I'm going to click on the green button. Custom audience. Number three. Custom conversion. So now as I come over here. And set up my next conversions. Add. This is what I'm going to do with Facebook. So I'm going to come over here. I'm going to click on the green button. And I'm going to go to conversions. Because with a conversions. And a conversions add. Here's the difference. With traffic. You're, you're telling Facebook. Get people. To my landing page. I'm looking for traffic. Get people here. That's traffic. With conversions. Because I gave Facebook. The URL. Not only for a custom audience, but because also I gave Facebook the URL for my quote, unquote. Custom conversions. Now I'm telling Facebook. No, I do not just want traffic to my landing page. I want conversions to my thank you page. There's a difference there. Right. Yeah. Right. So now I come over here. I set up conversions. I click on conversions. I scroll down. And I click on the blue button. Make sure both of those are shaded gray. I click on the blue button. Now this is where it really happens. I can come over here and I can include or I can exclude. Any custom audiences. And what I would for sure do on every ad from this day forward is make sure that you exclude. Your custom audience of people who land here, because those are your leads. Right. And they come to the thank you page. Every ad from this point on what you're going to do is you're going to make sure that you exclude that, that audience from any, from seeing any future ads. Right. Because we don't, we don't want to show them ads. And it was this one right here was leads from FBS for beginners. So, so on this one, if this is ad number three, ad number four, I'm going to make sure that they don't see my ads no more because they've already opted in. They don't need to keep seeing my ads. Right. So, so here's, here's the custom conversion. As you come to this page, a lot of times you'll see this part read. Click in there. We scroll down. We scroll down. And there goes our custom conversion. FB ads for beginners. Thank you page. I'm going to click on that. And now I'm ready to go. So now I just continue and set up the ad however I want. And now I'm telling Facebook, Hey, I don't want people just to engage in my post. I do not want traffic to just come to my landing page. I want conversions. I am looking for people to get to my thank you page. Right. Yeah. That right there is the answer to your, to your. I got it. I got it. That makes sense. It makes a lot of sense now. Yes. Perfect. So what else you got for me? So, uh, uh, now, would you be able to have a look at my Facebook page, maybe on the next call, if you can do it with me one more time? Yes. You know what I have, I have 10 minutes right now. So if you want to, do you want to show it to me right now? Yeah, sure. Yeah. Go ahead and go ahead and share screen. Share screen. Do I have it? Start video. No, share screen. Yeah. Share screen. Host disabled participant and screen sharing. It says it's disabled screen sharing. Actually, you know what? Let me give me one sec. Let me check the settings. Okay. Try now. Yeah. Okay. Can you see my screen? Um, not yet. No, I cannot. Can you now? Um, no. Did you click on share screen at the bottom? Yeah, I did. Uh, yeah. Select a window application. Uh, that you want to share. I think you can see it now. It says screen to share. There we go. There we go. Perfect. Okay. So, um, this is my page. Perfect. Okay. So, uh, See, so look, even, even on your video, on your videos. What I would do with those videos is run video views. Okay. For maybe, maybe five days. Okay. Maybe, and it doesn't have to be a lot of money. Like maybe you do $3 a day. Okay. And do it for five days, maybe do it six, seven days, whatever, whatever budget you want, but you don't have to put a lot. But the, but the whole purpose of that, that's the 1%. So 1% of the time I'm running video view ads. So I can capture the audience. So I can create a custom audience around those who watch it. Right. And then next ad, I'm going to run conversions and I'm going to retarget everyone in that custom audience, everyone who watched the video. Okay. So just like we set up a custom audience for the website, the URL, you would set up a custom audience under video. Okay. I got it. So I'm just going to create a new video today. You know, this was not kind of giving me good results. I'm just going to create a new one today. And then I will start right from the scratch. So I just wanted to show you my landing page, how it goes. Okay. Perfect. You can click learn more on your, on your post. Okay. Visit our page. Yeah. So that was, was that a lead generation ad? That was a lead generation ad. Okay. So that, that's the Facebook form. So do you have a separate landing page? I do have a separate landing page here. And also is this, is this the landing page? Are you able to put a pickle on this landing page? Or is this the landing page your company gives you? This is just a landing page that my company gives me, but I think I will contact them today and see if they can have a pixel on here. So see, there's no pixel here, right? But if I enter my name here, it's going to take me to the thank you page and that will have a green pixel on it. Okay. I can't, I can't see it anymore. Oh, you can. No. Okay. Here we go. Perfect. Okay. Okay. So here's, here's what I would do because a lot of the times, because I'm very, I'm very familiar with direct sales and network marketing. Like I've been around it forever. And a lot of the times the websites that the company gives us, we cannot alter. We cannot edit. We cannot add our pixel. So if that's the case with your company, which I'm pretty sure it is, if you email them and say, Hey, I got these pixels. Can you add them to my pages? I don't think they are. Okay. That's number one. Now you could try, but, but I don't think they are. I don't think they're going to add your pixel. I think if anything, they have their pixel. Okay. Cause this is their webpage. So what I would easily do, but again, you would have to have another expense. But if it was, if it's really that important and you want to start capturing leads and you want to start running Facebook ads, which is 1000% how I would be building a network marketing business today. If I was back in network marketing 1000% I'd be running Facebook ads. I'd be running it to a landing page bottom line. I wouldn't even care to talk to anybody that I knew knowing what I know today with online marketing and Facebook advertising. I would for sure be running Facebook ads to a landing page, but that landing page is not the companies. The landing page is mine. Okay. And that's most important because I need to be able to control that page. I need to be able to add my pixel to that page. I'm the one running Facebook ads. Not there. Yeah. So this page can easily, easily be duplicated. Like I could, I could duplicate that page in literally three minutes with landing page software. Okay. So, so that's what I would do. Like I would for sure duplicate that. And, and, and as a person opts in, I'm sure they receive emails that follow, right? All those emails that the company probably already has set up for you. Like if I go to your page right now and I opt in, am I going to receive emails? You're going to receive emails. Yes. That's the company that the company has set up, right? Yes. Okay. Perfect. I would grab all those emails and put them into your own system. So for example, with me, I use Cartra. So I would have Cartra for my landing page. I would have Cartra for my email automation, but the company there to have all these emails. So I would simply copy every email that the company sends out and I'd paste it into my own email auto responder. And, and, and it can go out that way. And the only reason for it, the only reason for it, the absolute number one only reason why I would need to do that. It's so I can control the pixel on these pages. That's the only reason. So if I have to spend a hundred bucks a month for landing page software, I'm going to have to do that. Okay. So that's something you're going to have to consider for sure, because I'm willing to bet. You're not going to allow you to add your pixel. I will work with them today. I'm going to call them today. Let's see what response they give me and then I will contact you. Perfect. Maybe we'll get, maybe we'll get it going then from you then. Yes, for sure. For sure. I have, I mean, in any of my, my YouTube videos, there's my link in the description profit with Cartra.online. And that's the landing page software that I use. There's a 14 day trial. So you can just try it out for 14 days. But that's the software that I use for, for landing pages and for my email automation, but, but it's only, I tell people all the time, landing page software. Yes, it's $99 a month. So it's not exactly cheap, but it's only for people who are running Facebook ads or Instagram ads or YouTube ads. It landing page software in my opinion, it's only for people who are running paid traffic. Okay. If you're not running paid traffic, you don't need landing pages. Okay. If you are going to run paid traffic, which I highly encourage to do to build your business. Right. You need, you need your own landing page. Okay. And, and, and something like this. Oh my gosh, I could, I could help you build that in two minutes. Okay. No worries. Let me contact them today. I'm going to send them an email or call them today. As soon as I hear from them, you know, I'm sure the answer is going to be no. So, but then we'll get it going from you. Yes. Sounds good. Message me, message me. And then here's what you can do. If the answer is no, you can go to any of my videos, click on the link, profitwithculture.online and just set up a 14 day trial. You don't need to commit to it right now. Just set up a 14 day trial and then message me. And then our next call will be going over the, the landing pages and I can help you duplicate this in one minute. Sure. Sure. We'll do that. Okay. Yeah. Thank you. Thank you so much. God bless you. Thank you so much. Reach out to me soon. Okay. I'll talk to you soon. Thank you. Thank you so much. Thank you. Bye bye. Thank you.