 The largest sectors are still the leisure industry, the bank sector and the telco sector. Now, the fastest growing sectors are a bit different, the utilities sector, it's still the telcos but it's a segment, it's the mobile operators segment and finally, strangely enough, the textile industry sector, those who are fast growing. Loss of trust, that is a phenomenon across Europe, I would say there are probably three answers. The first one is restoring credibility, all communications are scrutinized especially through social media so companies can no longer overpromise, it's essential to think about truth, relevance to prove your words, it's important to have a consistency between internal and external communication, the second is obviously engage dialogue with your stakeholders because top down communications are bound to fail, companies must be present where the conversation unfolds which means using new media, new formats, new contents, new codes and the third answer for most of them, not all of them is responsibility, collective utility, purpose, once you have strong purpose, your communication is much stronger in a world where companies have become more and more abstract because of globalization.