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Published on Oct 21, 2013
In social media monitoring and measurement we usually work with counting metrics, sometimes with outcome metrics (like KPIs) but is it enough for understanding who is who in our Facebook or Twitter communities? Are there other methods? And can we understand our fans a little bit more in depth? Yes, we can. Social network analysis is the right way for this.
Josef Šlerka Head of New Media Studies Charles University and Managing Director at Ataxo Interactive -- also creator of Klaboseni.cz & Obrazeni.cz (Czech Twitter and Instagram archives and search engines) and Social Insider (social media monitoring tool). http://www.linkedin.com/in/josefslerka TW: @josefslerka