 May I invite on stage Mr. Anurag Vakra, the editor-in-chief and the chairman of the Exchange for Media Group with a loud round of applause. We've only gotten started. Anurag, they don't like you. They don't want to applaud you. I don't live for an applause. I live for the Wifetime Achievement Award. Ooh, appreciate. It's my honour and privilege to be head of the third edition of the Indian Markling Award. I'm particularly happy that I'm a keynote speaker. And a very important leader, Mr. Sodi, is here. So please give Mr. Sodi a big round of applause. Even he has some... I had a very brief chat with him. He has some surprises in terms of the comments he makes about the current situation in India. So they're positive ones. So really, I look forward to your chat. We started the Indian Markling Awards in 2004. This is the third edition. After 2004 till last year, we did not do the Indian Markling Awards for some reason. We resumed the Indian Markling Awards last year. So this is the third year. The awards is getting overwhelming response. The number of entries have tripled and the level of involvement of market leaders and brand owners has really improved. And it's substantial in the awards. In the A-V that will be shown, you'll see the jury panel we had. We had Mr. Suresh Narayanan, the MD of Nestle, who's really in some way brought stability to Nestle and resurrected his crew. He was a jury chairman. He'll be here in a short while. In a short while, Mr. Harsh Mariwala will also be here, who's come specifically for the Indian Markling Award. So I want to acknowledge these two gentlemen. I have lots of friends. When we started exchange media 15 and a half years back, lots of friends have helped us through that journey. And you know, it's very necessary to take the sponsors' names and we have it. Really, they're an important part of what we do. They're not just sponsors to us, they're partners. But I see my friend, Kadeep Dhavidhi, who's now the CEO of Sakal. Please thank you for always being with us. I see Mr. Jolam Sarop was no longer in the media industry. But from the day we started, he's been a big supporter of ours. He's now an entrepreneur, run something called Happy Hope. Mr. Ghoshal, I was calling you and I'm glad you're here. Prabhalda is here. He now is the CEO of Amarujala, Sumanta, and all the senior colleagues are here. My friend Salil Kapoor, I don't know whether he's in or out. Salil is now the MD of Phu. For many, many years, while he was the CEO of Dish TV, he helped us and collaborated with us in more ways than one. Mr. Kumar from SAP, I'm pleasantly happy to see you. I see you more at Business World event. So I'm quite happy to see you at an exchange committee anyway. I met Mr. Thakur from Max, my friend Pratik Chatterjee from NIT. A lot of my other friends in the room, if I just took their names, the evening would be over. We are doing the Indian Marketing Awards 23 days after demonetization happened, 22 days after Donald Trump was won or selected the President of America. There is a new normal. I don't have to describe that to you. You can feel it. You felt it in the past. In this new normal, what do brand owners do to keep pace, to figure out the new normal, to be relevant in the new normal, or the rules haven't changed. So today's winners are some leaders in their space, who in some way figured out these rules have made investment in the future to win. And in some way are leading the discourse on brand, and not just on brands that they champion, but brand India, the society they live in and the world around us. I hope that today's winners at the Indian Marketing Awards and the conversations that preceded, you will be able to go back with some answers to this new normal, and hopefully leaders like Mr. Sodi will be able to give you a peek into what the future holds for us, and hopefully a positive and optimistic one. I welcome you to the third edition of Indian Marketing Awards. My colleague, Shravanal Adi, is here from Bombay. She's the editor of Impact. She specifically told me I must share the Impact person of the year with all humility. It is the highest recognition in our industry on the 13th December at the ITC Correlation in Mumbai. It is at 6 p.m. And we have a very eminent top five finalists. One of them is going to be the Impact person of the year. One of the finalists, Siril Srinivas, who is the CEO of Propam, will also join us in some time. Siril will also be here. I'm sure some of you would have made provisions to be at the Impact person of the year if you haven't. I would encourage you and Shravanal is there. I'm sure you can organize invites through her. So I'd like to welcome all of you to the third Indian Marketing Award and look forward to interacting with you post the awards. Thank you.