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New York Times and social media's impact on publishing

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Uploaded on Apr 3, 2009

Byron Gordon, SEO-PR, interviews S. Murray Gaylord, VP Marketing, New York Times about the changing media landscape. Murray says the New York Times was aware of social media's impact back in the 90's and has taken steps to integrate such developments into its brand making it the largest news site on the Web. Murray says the NY Times has 55+ blogs and is integrating thousands of videos and related digital media into to its website, making the NY Times the most shared site on the Web. Murray goes on to highlight a particular NY Times collaboration with Facebook, in advance of President Obama's inauguration. Murray predicts the NY Times as a physical newspaper will continue to exist for years to come.

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