 All righty, fantastic. Many thanks for hanging up with Dancer right here on Why In The Morning. Before we get too far, you can continue to engage with us once again on the hashtag Why In The Morning through our socials, Facebook, Instagram, and Twitter as well. It's at 1-2-4-4-channel. And personally, you can find me at Brian Central 101. Right about now, we're going to talk about how to incorporate money and content creation or even vice versa. Are you an aspiring content creator back at home? And you have this big dream of, you know, in all of those guys who are like, welcome to my YouTube channel. Why not start right about now? So joining me live in studio with us is, Forstin Lee Pukuhu, who is also a content creator, a CEO, and many other titles that he has right here live with us in studio to take on this topic. Good morning. Morning, bro. Finally, you made it. Yes, Kanairo be traffic. Kanairo, let's say welcome to Kanairo, Kanairo. Kanairo, Kanairo, yeah. All right. But I'm glad you're here. Yeah, thanks. All right, so let's go straight up into it. Content creation is really an interesting field. We have seen a lot of influencers as well, who are also part of the group of content creations and any other person who has a huge following on social media. Would you say it starts with having some numbers first before you start content creation or it's just something you can start out from nowhere and boom, here you are. OK, it's not something that you start from nowhere, OK? You have to start from somewhere. You have to have a vision. You have to have an objective, you know? And you just don't start creating if you don't have a long-term content to put out there. So for me, I was inspired by my story. My story is the one that inspired me. Because some two years back, I lost my dear wife through a road accident. And same time, my daughter was also involved in the same road accident. So when we went to Kinyata National Hospital throughout those households in Ininia, that is where I spent the inspiration, just to inspire somebody out there, you know? By recording some few videos of baby Talisha. Because before the accident, she was just like any other normal baby here. She could walk, she could talk, she could eat and do everything, you know? But now she's in a state where she cannot talk, she cannot walk and do anything at all, yeah? All right. And now I want to stand up like that for the figure, we have a lot of fathers who maybe in such a situation, they run away, some take their kids to their grandmothers or their parents back at home. But yeah, I just wanted to show that other part of fatherhood. Fatherhood, right? Being that kind of a dad, nobody else in our town. Being that one kind of a dad where, but if somebody will watch my content, you'll be inspired, you'll not give up. We have a lot of parents out there, not only single fathers or single mothers, but parents who have kids who have different kinds of disorders or problems, you know? Disabilities, they seem like they are giving up on them, yeah? So I didn't give up on my kids. So normally I do record a lot of videos with me and baby Talisha when she was doing the therapies while at the hospital, you know? Just to put it out so that someone can see that video and gets inspired or motivated, you know? Because we have brighter days coming ahead of you. Just to bring hope. To bring hope to people. I'm really interested to know exactly what happened that literally led to that road accident. Was there maybe a mess up during, you know, while you were driving? And just take us through a short brief before we get back to now the money aspect of the content you create. Okay, so it was an unfortunate event because actually I was from Mohakia. Okay. We had a family photo shoot in Sargarunda, then after then I went to Juja Farm, we had some photo shoot session, you know? There's a family, there's a couple that were celebrating an ambassador here, 25 years ago, you know, in marriage, you know? So when you were coming back at home, just at K-VM, opposite Kinyatun Vazit on Tikarodia, that is where we got the road accident and it was because, you know, we had another car in front of us which had a road accident here. But then it was just stuck down on the road. So when we tried to apply, I was the one driving the car. So when I tried to apply the brakes because they're exerting on the road and that is how the accident happened here. Because we, during that time, there were no road signs, you know? No person was there to say, yeah, Kunaaks, Napa Mbele, you can do this and that here. All right. Yeah. And here you are because I understand, when you go through such a moment that you see another life being taken away, there's a lot of things that happen to you mentally and before you even get to the recovery and healing process, first of all, you're just a totally different person and how would you describe the recovery and the healing moment for you? Are there things that you try to do? Did you check into therapy before you even embarked onto that journey of starting to create content and now look at you, here you are. What I decided to do because, you know, grief is a very tough journey. Grief is quite a tough journey. Let nobody lie to you that grief is an easy journey. All right. So what I tried to do is I started creating content here. All right. Because I'm a photographer, I'm a videographer, right? All right. So what I decided to do is that let me create content for people to watch so that I may not, you know, like, bro, when you sit there idle, that is now when depression hits in here. Exactly. Because a lot of, I had a lot of friends who left me, yeah. Right, because of that incident? Yeah, yeah, yeah, sure. They abandoned you, right? Well, he and I worked there, bro. When I was back in Mojya, Mojya, Tuawili, I had a very good friend, he's called Robert, yeah. Way back from high school, yeah. And a few other friends from high school also, all of them went back and forth, yeah. All right. So you, when you get grief, the only thing I can tell anybody, in case you want to heal, you know, and get out of that grief moment, yeah. All right. Try to do something that you love doing most, yeah. All right. If you like watching movies, watch a lot of them, you know. All right. But then also, when you stop, all of a sudden. Yeah, then you stop, you know. When it was in Gino, when you come to Kittambu and to home, to then, hey, you're not every time. All of a sudden there's this gump, you start even having all those fresh memories, like nostalgic memories, right? You should try to avoid things that, you know, in a kurubisha, who can you marry? All right. In a take back, you know, some safety back from your healing process, yeah. Right. So for me, I started doing, you know, photography. I knew everything was fresh, I stated everything was fresh, because during the accident, I was like everything was in the accident, my camera, everything, the lens, and I wrote on that. I started Fox Art here. Fox Art is my, if you see, the whole time. Right, right, right, right. Yeah, so Fox Art, is my company, my photography company. Right. That is how now I started taking memories for other people, you know. To see. Because actually, during the accident, the camera was totally crushed. The only thing, it was back in the memory card, yeah. All right. Actually, the pictures I did send to you, the picture in the corner of the left. All right. And me, me, and Alicia. All right. We took together. Yeah. And that is the only thing that will remain for you. In that memory card. So that is what I decided to do, and I decided also to create more content. All right. And it's like your outlet, it's like your outlet portal for you to heal from that trauma and everything. Yeah, yeah, yeah. Now let's come back to the reception of the content, because there's always feedback. Once you post a video out there, how did, let's say, even also your family and even friends, how was the reception in terms of the comments when you decided to use this as a healing process or as a healing outlet for you? So, me, I decided to look at the positive side of it. And you look at the negative side of it. Anyway, bro, you'll just lose hope, you know? All right. Yeah, you'll lose hope. You'll just give up, brother. All right. Because we have a lot of bullies online. You understand that, yeah? We have a lot of bullies online. All right. Some of them have a lot to say. They have a lot to say. Yeah, they have a lot to say. They have a lot to say about the person they don't know. You know, they work as a student. Yeah. Yeah, it's as if you have a hard time. Yeah, just move your mic a little closer. I just keep on going and that is how life is, you know? In life, you have to have the negative part of it and the positive part of it, yeah? But you have to base on the positive, yeah? Positive. Positivity, yeah, so that you can at least move on. All right. I can only imagine how it feels. Now, let's get back to the business of money and now incorporating content. Because I've actually interviewed a lot of content creators as well. And there's usually this constant question. Is it going to help me make money? How am I going to extract money out of it? And as much as I'm requesting my parents or I'm requesting, you know, for people to support me to buy this incredible camera to start recording videos on different topics or different spaces, is it going to make me money? When you started sharing your journey and your experience of losing, you know, your dear loved one, have you started making money out of it? If yes, how much is the biggest you've made? And if a person is watching back at home, how can they also take on that journey? Or have you been channeling the experiences to make money out of YouTube? OK, so I have different types of social media platforms. We have Facebook, we have Instagram, we have YouTube, we have TikTok. TikTok is the latest. It's everywhere, you know? Everybody's watching TikTok right now, right? So for me, I started on my YouTube channel back then, 2016, you know? So when I started the YouTube channel, we, you know, the goal is to, you know, at least your channel to be monetized, you know? That is the big goal, as any content creator, any YouTuber, you want your channel to be monetized, yeah? But good luck when I did my first interview at a certain TV station, and they posted it on the YouTube also, and then they pinned my YouTube channel, you know, there, at least against some subscribers and my watch hours, because my videos was quite small. Is it like in the Netherlands or Gondoggo? Like to send me three to four minutes to come here, yeah? So the watch hours, to be monetized on YouTube first, you have to have 1,000 subscribers, and you have to have 4,000 watch hours, yeah? So that is, I attained that, and then that is how the pin was sent to a postal code, you have to pick it, yeah? At the postal code that you have provided so that you can activate your AdSense account, so that now you can start earning from your videos, yeah? So first, you have to activate that one. In case you upload any video, any day, you have to, you know, and then you can place ads to be, like, every day. So people have, you should not skip those ads so that I can earn, you know? So any day we say, don't skip those ads, people watching those ads, then that's how YouTube has done, yeah? So far, so good. All right, just lift your mic a little bit closer, right? Right there, right. So far, so good on making. Made? Made. Yeah. Yeah, that was my first. We're doing a good amount of money, bro, for a starter, because, you know, somebody would imagine creating a video right now and getting 98K just in one video. Yeah, yeah, sure. Yeah, so that is how, that is a motivation, you know? Like each and every day, when you wake up, you want to create content each and every day, you know? All right. Yeah, and it's part of inspiring people, also you have to, you know, you have to sustain yourself, you know, this is Nairobi. Here we are, can I? Yeah, you have to pay rent, you have, I have to take that girl to, you know, this girl I have to school, you know, I'm paying cold fees right now. All right. I'm doing a lot of things at the moment, yeah? All right. Yeah. But there's, I understand there's Google Adsent, which is involved, I think you also talk about that. Like just quickly, how do you incorporate Google Adsents? Before you know it, when it's starting, starting, you know, the Adverse, because I know Google Adsent is the one which will allow you to even have ads running on your YouTube as well. For a person who is watching, for them to understand briefly, how do you do that so that you get Adverse on your video and then you can finally make money out of it? Like in Africa, I don't know if we can monitor it, but then I understand other countries can, yeah? Right. So you hit the target, you know, the threshold, yeah? Right. Now YouTube itself will send you a message, you know, that you have to open now. The Google Adsent account, right? So you just put in your email, the thing that they sent you to the postal code. Then after that, your account will be active, yeah? All right. So maybe in case I want now to monitor my Facebook, yeah? I can still use the same same account. Maybe you have a broadcast, yeah? All right. The same same account. All right. The Adverse and the account to you, you can wire it with your bank account, maybe your PayPal or another form of money payment, yeah? All right. I have a lot of money payment mobs here. All right. So for me, I chose bank because you can just wire it with the bank, yeah? Right. So that is what I did. How many subscribers do you have right now for the YouTube? It's 105,000. 105,000. And you also got a silver button for that as well. Congratulations. How did, how did, but there are a lot of people who usually ask if somebody has to get a silver button or a golden button, how can they, how can they get it? Does Google send it to you directly to your specific location or there's a place you have to sign in and then they can deliver it to you to our place? Like take us through how you go to yours. Okay. So first of all, when you hit 100,000 subscribers, yeah? What they normally do, they send your message when you open your YouTube studio, yeah? All right. Create a studio. Yeah, create a studio because that is where you can edit, you can upload, you can do everything, yeah? All right. You have a society award. It's called a society award. That is the silver button, yeah? All right. It's a golden, it's a platinum. It's a society award. So you have to apply for it, yeah? All right. And then you have an option. Like mine is Malkia Faustin, you know, yeah? All right. So you can even edit that name in case you don't want to eat your Malkia Faustin All right. All right. You know what, I'm going to backify you in honor of the late because yeah, we started the channel higher. All right. So we need that, it did take like two weeks. Um, um... I'm from two weeks, so I'll send you the message. Okay. So I'm from Kwanbiya, I live in Kuala Lumpur, so I'm from Kuala Lumpur, I lived in Kagoa, in JKA. All right. Then from JKA, then there's a delivery, this company. All right. I'm living in Kuala Lumpur, I was actually part of a garage I felt so nice by the way I did a reaction video and after I did that I can see there's this photo and then you have your friends right there So in one of the moments I decided to do an event, you know something that celebrate my fans celebrate the achievement because not only for me some follow me because of baby Talisha and I decided to do something where we can celebrate together we can have a very good time together and that is how it happened that a lot of people came we had friends coming all the way from Mombasa we had a friend called Jeff all the way from Busia a lot of people came I was surprised congratulations man it may seem a very it's a small achievement to somebody else but to me it's a very it's quite a big achievement any small wins you have to celebrate because it's not easy interesting bro because a lot of people just look at that and admire and think it's an easy journey but it's so brave of you to take your experience and also incorporate that and look at you now you've won an award for yourself aside from that which other, let's say in terms of content creation which other dimension do you want maybe in future to take your content because basically content revolves around baby Talisha and stories about yourself of course and your experiences do you see yourself maybe once flying it to a different niche to tap into a different audience I had started doing some videos some type of content creation whereby I was inviting some other maybe some single parents their fathers maybe people going through grief and how they came out of that grief so that they can inspire somebody out there it's not only for Baba Talisha we all go through a lot of stories we all go through different struggles we pull out differently that is what I'm trying to do at the moment but then later I have a plan I will I will come back here what was happening the photo is running on the screen that is you with your adorable baby girl you call her baby girl that is baby Talisha I was crowned the dad of the year this year that is the father of the year the dance of Confist I was so honoured I was so honoured I was super happy because at least I inspired the soul somewhere to receive saturation you are a single dad we have not seen a lot of single daddies come out and say you are a single dad when you see Talisha she is right now she is at school actually before I came here dropped out of school it has been quite a tough journey when you see Talisha since 2020 when that happened the struggles, the therapies until right now it is God not only because of me because also we have fans who care there are some fans I think you are going through a lot and you may not even ask for help let me just support you let me just support you and it is hard to get such people it takes ages it is quite difficult so it is quite maybe sometimes when you go through town and meet your fans at least there is somebody you make up and speaking of that how do you incorporate because you are also now purely a fully fledged professional photographer recording videos is another different production but now again photography is another fully fledged production how do you incorporate the two and at the same time manage to make content for YouTube normally when clients come to the book specifically I have like 30 days a month available at all I have recordings with Jeff Courier Jeff Courier is my boss also normally on 30 days I am not at work I cannot do anything at all maybe when we say normally on weekends I am very fully booked like every weekends partially during the weekdays up on the maybe content creation is actually one day I could have videos on YouTube I shoot one day but it is different than I shoot 11 and shoot last week maybe even a month just because I know maybe next week I will be quite busy so that is how I try to at least make content creation when I have a child that would be my next question how do you balance content creation putting baby Talisha right there without yourself again and how to handle all of that and still come out successful and not having a help on your side it's quite tough but then you have just to sometimes sometimes they say at the same time it's fun to meet at the same time but it's just to try so to try I have to go to the coffee shop because it's because boys are trying but I try to do my best because the earliest thing I do maybe is to be patient maybe I edit I edit TikTok you also incorporate to TikTok as well and actually for TikTok if you are a content creator and you can do very good on TikTok you can do very good on TikTok as compared to YouTube TikTok side of the case in a weakness there are 10 cases of followers so on my TikTok I have a very huge and my audience most of them are dim most of them are gay because I really don't know why but most of them are gay because you are not single some of them are on the streets and they say but I don't know I don't know mostly I do try my best to at least have time with baby Talisha to go out she likes swimming a lot she likes going to jam mostly I take her to rivers or money in the village market sometimes with her she likes playing a lot so I really don't want her to miss that part sometimes because her late mom speaks she doesn't know anything she's not sad she doesn't know anything she just went but she asks questions she must ask she must ask and actually sometimes when she sleeps she doesn't know anything she doesn't know anything she doesn't know anything she doesn't know anything she gets terrified but how do you help her out to cope with that? it's quite tough bro actually I've been having a very rough time since the start of last month actually since I was in school I went to Pp1 but then she had had some triggers because she had a very serious head injury so I told her until I went to Pp1 I told her to go to the playgroup at least because she's a very bright girl but then she's having a very difficult time sometimes so it's quite tough it's quite tough on her side also she doesn't understand but then I guess maybe someday she'll get to understand everything but as a father I'm trying everything to make it so and I love the fact that you're so bold and so courageous to actually share that because not so many people actually package themselves to be the person you've had we are out of time but I'm going to ask two, three short questions and I'd love you to answer them maybe what are some of the biggest achievements you've had before we get to if there are people sending applications to be future baby mama or future wife in your DM etc I have achievements personally getting that girl wherever she is right now is quite a big achievement to be where I am right now to be it's quite an achievement also to get that we have a lot of fathers who deserve it and then why you means you have something something different it doesn't mean you are so good better than them but you're just favored I love the fact that you're humble on it I'm always humble bro that is the thing when God gives you something you really wanted you just stay humble because he can also take it from you so I'm always humble and maybe in future I'll get married I'm not an events person I'm just I'm just lucky to have a child so far so good but maybe in future right I want to do my applications because like you mentioned your biggest fund base is literally baby girls of course they are sending bro because we went viral when you did your first interview this guy is only 25 and on August 26th actually this man is my birthday I'll be turning 27 years old right happy birthday in advance yeah my name is on my case but what do you say mostly how is your reply to them my reply is I don't have any title I have facebook, pal I have group fly and I have my case every day I have my case I control that is life what do you say a lot in the comments comments most of them some of them abuse me using my late wife you know sometimes they hurt but we don't show it but they normally hurt because that is something we don't ask that is our life that is that is our life that is what it is normally it's not my fault it's life but most of what I tell even any interview I go or even if I'm alive it's a personal decision to get married to get a spouse to date and we just don't date because I saw Sakuha had a girlfriend a couple they are a very nice couple they know why they love each other they are ready I don't know after a few days I don't know I don't know why they love each other so it's quite a personal decision and we take a day at a time we just don't date and we just don't date so we don't want to end up here so we don't want to end up there so when the time comes then at least have you ever reached that place where you almost made that decision and you're like no I'm not gonna do it as we exit sometimes one away yeah it's not that it's earlier or it's later it's not that it's earlier or it's later any day like after I'm married it's your decision so sometimes one away it's not that it's not that I don't know but hopefully a man you'll get there you're taking your time alright I want us to actually call it a day but if people want to access your merchandise YouTube channel where can they find you on social media on tiktok on tiktok anywhere you'll get me on my photography page you can go and check out my work have a YouTube channel I guess I have screens you can go and subscribe it matters one subscription you can share and that way we support one another so in case you need a photo shoot maybe my number you can still give it yeah number 07 11 6 9 1 9 5 3 that is my number in case you need photoshoots I'll call you thank you for sharing your story it's part of the fact that you got stuck on traffic but at least we managed to interact with you who are some of the biggest celebrities you've actually worked with as we go shoot faster DJ Mosaizate Jeff Kuria Milwa Jesus with the dance and Wengie Willis Raburu Wengie, how did you find the question about some videos, photoshoots amazing thank you so much for your example and on that note with us right here we have been talking to he is also a single dad and many of the titles including photography that he got right there you can definitely find him you can interact with him if you want and you can also continue to interact with us on the hashtag stream us on www.kbc.co.k subscribe to our YouTube channel and you can follow me personally at Brian many thanks for watching grab yourself a bottle of water and mind your business have an amazing day