 And Starbucks is one area, but there's always interesting company action. And recent days have been no exceptions. And we're lucky to be joined by, once again, by the founder and CEO of the stock, Swoosh, Melissa Armo. Melissa, thank you. It's always great to have you with us. We appreciate you coming back so soon. My first query, and I know that you will have some opinions, is sort of a twofer. And it is the headline we just talked about, the CEO of JC Penney, Marvin Ellison is leaving, but he's going to Lowe's, the home improvement store. How is this going to impact both of the companies, JC Penney and Lowe's? Well, hopefully it'll help Lowe's. As far as JC Penney goes, I don't think him leaving can hurt the stock anymore. I don't think anything can hurt the stock anymore. The stock gap down on the earnings this past week, and it was trading around $2 in some change. The stock is, it looks like it's going to zero. I don't know what, if anything or anyone can help JC Penney. They've really got to make some serious, serious changes. They haven't been able to compete with all the online. Sales, they haven't been able to bring people in the stores for a long, long time. That stock has been in a downtrend for so long. It was hanging on around that $4, $5, $6 area for a good amount of time. But now that it's down around $2 something that, I mean, it looks like it's going to nothing. It's sad, actually. It sort of begs the question when I talk about pennies because when I was a kid, the stores at the mall, one end was pennies and the other was Sears. Is Sears sort of in the same boat, Melissa? Same boat. I mean, same boat. That stock price is slightly higher than JC Penney, but not that much. Anytime a stock starts to dip under that $10 range, it's very dangerous for the stock because then they tend to keep going, going, going, and that is what happened with both Sears and JC Penney. And they're both in the same boat. Again, Sears was a big place to buy appliances. And now, guess what? People are going to lows. People are going to other stores. Like even places like Home Depot, Target, these are all of these companies are, people can buy the same types of products at the cheaper places, Walmart, Target, Home Depot, then they can at the Sears and JC Penney's and they're just not that exciting. People aren't excited to go to Sears and JC Penney's like they used to. Well, we didn't practice this, but that is a perfect segue to what I want to talk about. And that is the retail apocalypse, Melissa. And supposedly I read that Mr. Allison actually did work at Home Depot for a number of years, 14 years or something as I recall. And the question is a lot of these retail stores that are going down because of Amazon are just gonna be fodder for the trash and maybe that's Sears and Penney's as you're describing. But what about stores like Home Depot and Lowe's? You're not gonna order a bunch of two by fours or drywall from Amazon or have UPS delivered. So is the retail apocalypse actually something that is not going to impact sort of these big box home improvement stores? Well, they're all trying to compete against one another. I'll definitely say that, but Home Depot stock looks great compared to a lot of other ones. Even Lowe's Home Depot is in a strong, strong uptrend. I really like Home Depot a lot for whatever reason they've been able to market and they also probably sell to a lot of little small builders that are building stuff, not just the regular home buyer. So people are still going into Home Depot, like you said, and buying things at stock looks great. And hopefully Lowe's is gonna start to look a lot better in the next six to 12 months. Melissa, we've just got a few seconds here, but I wanna get your take on housing stocks. They were on a roll last year, but they've had some bumps on the road. How do you see housing stocks going forward for the end of the year? That's another tough one. Toll reported this week. Toll brothers, that stock fell on the earnings. The stock isn't a down trend. It doesn't look that good. Now it doesn't mean things can't turn around for the home builders before the end of the year, but we are into almost half of 2018. And the market has been holding the uptrend. So to see an earnings report like that with a miss, it's not great for the builders. And of course, as you know, mortgage rates are on the rise. And I do believe they continue to rise into the end fall and end of the year 2018. So people are slowing down with the building. Now, the one thing is I thought I was surprised that they didn't have a little pop with interest rates rising, that maybe mortgage rates would make people come in and wanna lock it down and buy homes now, but the home builders are the stock charts. They could recover by the end of the year, but if you combine that with looking at the rates for mortgages and the interest that people will have in doing home improvement loans, home equity loans, refinancing or even buying new houses, it's not looking that great with interest rates on the rise. That's the problem. Always a fountain of information. Melissa Armo, thank you so much for your time. Appreciate it. Thanks for having me.