 Hey, it's me, Craig Tomlin. I'm a certified usability analyst and I blog a lot about UX and usability on my site UsefulUsability.com Today, I want to talk to you about mobile UX research and mobile usability testing. I've always been a little bit of a struggle. You may remember or you still may be using the kind of kluge system where, you know, you put this on a table and you have a camera kind of hanging over it like this and the person's supposed to go in there and use it like that and that's supposed to give you feedback on how the mobile version of a website or an app is behaving. Kluge, so there's a better way to do this and it's a pretty cool tool. It's new. It's in beta and it's free So I think it's way worth checking out and that's lookback.io So again www.LOOKBACK.io It's a bunch of ex Spotify folks who figured out that doing mobile testing by, you know, having to do this kind of thing was really not the best way to do it. And they invented this pretty cool little application that sits down on the the user's phone and once they download it, it's pretty straightforward. They can actually record all the screen interaction and it will use the camera to record the person's voice and even the face. And by the way, you can turn those on or off. Those are optional, but it's a great way to get user experience feedback on an app, a website, whatever you may have. There's, so it's very cool. Definitely worth checking out. A few little asterisks about this. One is it is only for iOS 8 and greater and you have to have a jailbroke phone, which obviously is going to be a problem for some users that may not have gone down that jailbreak path for OS X. It's OS X 10 and greater and then for Android, it's Android 5 and greater, which means this beast that's got Android 4. I can't use it on that one, but you know, that's okay. I was able to find a phone that had 5 and download it. Here's an example of what it looks like. So as you'll see here, I had my tester download it onto his phone and you can see where it's recording his his face, it's recording his voice, and it's recording all of his screen interaction. So very cool, very sophisticated versus the old Clujie method of, you know, some sort of table-ish device with camera hanging over it. So I definitely recommend checking it out. Again, the cool thing is it's in beta and the other cool thing is it's free. So it's definitely worth some time checking out. If you have any more thoughts on this, I'd love to hear them. Please feel free to test it out. And if you do, let me know what you think. I'd be very curious to hear your opinions about it. And I would appreciate that. I'll actually put your comments up on to an update that I'll do on usefulusability.com. So again, I'm Craig Tomlin. I am the owner of usefulusability.com and I blog, tweet, you can follow me at atcTomlin. Love to tweet about all things UX research, usability, conversion, optimization, marketing related. And feel free to follow me on my Facebook page. So it's facebook.com slash usefulusability. Love to have you there. I do daily updates on all things kind of UX, conversion, optimization, marketing and usability related. Thanks very much. Go check out lookback.io. Let me know what you think.