 Now, what is a highlight highlight are stories that are permanently embedded on your Instagram profile, saved under something called highlights. And as you can see here, these are the different types of highlights, basically their categories of content that you can actually save. So then that way people can click into them and they can see what you have to offer them and basically information that you're sharing with them. Now the four common types of highlights, product detail, which includes your menu, your pricing and your recipe. And as you can see here, so when people click into the how to order, this would pop up. When people click on this, this would pop up. When people click on the other highlights, this would pop up. So as you can see here, there's a lot of information that we can share with our customers when they land on our page and when they click on their highlights. So as you can see here, once they click onto this, these are the different stories that would pop up. Just images that would pop up all the time and it's permanently embedded into our profile. The different flavors. Operations is also another key highlight that you can create for your Instagram profile. For example, how to order the instructions to pick up, instructions for delivery, FAQ. Now next up branding behind the scenes would be another very good highlight that you can have milestones, holiday updates and your team. So sharing information on all these items would be a great way for you to brand your Instagram profile and to answer questions that your customers may have on your brand. And lastly, your fans, your reviews, tag us, and those are the four typical highlights that we see. Now, why is it important that we pay attention to the highlights? First up because it answers your potential's customers' questions. Once again, I always come back to this. If you don't answer your customers' questions in a very clear and concise manner, they will scroll away because you only have two seconds to answer that question and you need to provide everything that they're looking for in a very short period of time. It allows you as a brand to create and showcase the content that your customers want to see. For example, if you do not create these content, if you don't categorize it properly, you just allow your customers to scroll and do the stalking. A lot of times they are just clueless and it just makes it very difficult for them to do so. And once again, you are going to lose your customer. And lastly, it allows you to categorize your content for a much better customer experience. For example, if I already love your brand and I want to learn more about you and your team and you have that highlight on your Instagram profile, automatically it gives me as a consumer a very, very good and easy way to navigate and to learn more about you. But if you don't have that highlight, then it's very difficult for me to scroll through your website, go through your Instagram posts and we read like dozens of different posts just to understand more about you. That's the reason why having this highlight section is so powerful for your food brand. Now the four steps in creating your highlights, now how do you even create it? Now you know the importance. We need to create the cover as you can see here. These are the covers for the highlights. It shows up as orange, green, pink and this is all customizable. You can actually do whatever you want in this little circle. Now we need to create five different categories. As you can see here, how to order, pick up delivery, recipe, bubble kit and tag us. And these are all customizable as well. You can create any categories that you would want. Now that we created these assets, we're going to upload the cover onto Instagram. We're going to teach you and show you how to put that image on here. And then lastly, we're going to show you how to update all the different content and categorize it within each of these individual highlights. Now the first step is to create the highlight cover for the five different categories. And we're going to be creating categories for how to order, pick up the delivery, recipe and your product and tag us. Okay, these are the five covers that I recommend you to go and create for your food brand. Now you can add additional categories as you wish. Some other examples would be about us, behind the scenes, mission values team, why, and the list goes on. It really depends on what you like and what you enjoy and it's a preference thing. But for this specific lesson, we're going to teach you on how to create covers for these five categories. Use Canva.com. It is a free tool that allows you to create this item. So once you go on Canva.com, click on here, click on Instagram Story or click on Instagram Cover. And it allows you to create that cover completely for free. And it has the proper dimensions, so you don't even need to know the dimensions. So you simply go on Canva.com, go on Instagram Story and Instagram Highlight Cover. Then you're going to have the perfect template created already for you. And if you want to make it even look more professional, you can actually go on FlatIcon.com and allows you to find free icons like these. And all you have to do is just download this image and upload it back on Canva. So then that way you can have a very professional looking highlight cover, right? So some of the common icons that we type in to find would be Courier, Pickup Truck, Clock, Utensils, etc. So be creative with this whole process, right? Follow this tutorial if you need more information. Right here, that's the link on how you can create the highlight covers for your five different categories. I've included a lot more resources just in case this lesson is a little bit too fast for you. I don't want to go into too much detail because it just loses that experience for you. As an example, this is what we have created as highlight covers for the case study we created Bulbasaur. Our Bulba Kit, Pickup and Delivery, Recipe and How to Order. Now that we've created that cover, it's time to create content for our categories. For each of the categories, make sure you have screenshots, photos and different messages that fall within each of these categories. And once again, you can use Canva to build out your message and the content for each of these categories. And what I mean by that, it means that, for example, if I want people to have information and to tell people how they can do pickup and how delivery works, then for each slide or each image, we tell them exactly how to do that. So, for example, right here, we offer free pickup. What's the location? What's the time? How are they going to get access? And this provides content for customers to know one slide. Second slide, Delivery and then Delivery Pricing. So as you can see here, we just break it down in different content into very sequential manner. So then that way it's simple and it's easy for customers to see this because if we combine all three items into one image, then it becomes very difficult and messy and very heavy loaded for our customers to receive. And that's the reason why we break it down in sequential and simple manners to give our customers information. Definitely, if you want to check out more, check out at Bulbasaur.yvr as an example of how you can start creating content for your different categories. Now that you have created your cover, now that you have created content for your Instagram highlight, it is time to upload them onto Instagram. So how do you upload them? Upload the cover first, okay? So once you're in your Instagram profile, click on the top button plus sign, okay? And by the time that you're watching this, this interface might have changed. So at the end of the day, we're looking for this plus sign. For now, it is on the top right on your homepage. Next up, once you click on the plus, then you select the story. Scroll left or right until you find story section, okay? You're going to see this camera mode. And then what you do is you're going to scroll up with your thumb to open up your camera rule once you're in the story section. Once you scroll up, then you're going to be able to select your first cover image. And this image can be added, click on send to as your Instagram story. So you added this as your Instagram story. Now we want to add it to our highlight and create that category. How do we do that? Then go back and view your story. And once you review your story, you're going to be able to click on this highlight icon in the bottom right of the screen. Once you click on this highlight icon, then you can click on plus in this new highlight section, click on it. And then you can fill in the category name. And for us, we want to fill in how to order. And then we click on add and you are done. You've just uploaded your cover and created your category of highlight. Do this for the rest of the categories that you've created. So then that way this would automatically generate. These buttons would stay on your Instagram profile as you create each of these categories. Now that you have uploaded your cover, it is time to upload content into these different categories. Same thing. Go back on your home screen, click on the add button and then click on story. You'll see this camera mode, scroll up. And then once you scroll up, click on this button right here, select multiple because you want to be able to select multiple images to add to your categories. Okay. Click on multiple and then select all the relevant information or images that are supposed to go into that specific category. We're talking about one category right now. Okay. So select all the different images that you would want to add into that one category. Right. All images will now click on next. Now you're going to be able to add all those images to your story. Now go back to your profile, click on the highlight that you want to add the content to. So for example, the images that we added to our story are basically all about pickup and delivery. Now we want to click on the category right here. Once you click on it on the bottom right, there is a icon that has more click on it and then click on edit highlight and select the stories that you want to add to this specific highlight. Once you select it, then you're done. Now you can repeat this process for the rest of the categories in order for you to add content into each of these highlight categories. Now a pro tip for you is that if you want more in depth tutorials on how to do this, click on the link right here and the link right there. Now it is your turn to create your highlight covers and Instagram highlight stories using Canva. I've located a ton of resources for you. So then that way you can use it for your creation. I hope you enjoyed this video. I'll see you guys in the next lesson.