 The main thing I see happening on Instagram versus TikTok is that sometimes I still get more views on Reels. But if you look at your activity page, nobody follows anymore. All my follow growth is happening on TikTok. So Instagram is the static place. If you already have followers, you need to post to Insta because there's people already there. The boxing scene called Happy Punch Promotions. One of our biggest places right now is Instagram. The numbers for last month, our Reels got 20.2 million views. We had 35 million total impressions. We had 14.3 million accounts reached. But at the end of the day, we only had 25,000 new followers. Granted, 25,000 is a huge, huge feat and milestone, but you have my co-founder talking with me like, why aren't people following? People are stalking the page. People are watching the page. It's reaching the pages, but people aren't following. They're not clicking that follow button. Whereas TikTok, it's a much, we get those numbers, we also get the followership behind it.