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Wallpaper* Celebrates 20Th Anniversary with 220,000 Unique Posters | HP Mosaic | HP

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Published on Sep 8, 2016

You can create millions of designs with just a few core patterns. Try using HP SmartStream Designer with HP Mosaic free for 90 days: http://hp.tl/6007BfnuN

To celebrate Wallpaper*’s 20-year anniversary, the magazine teamed up with HP for a ground-breaking campaign that reinvents digital poster production. The project used HP Indigo’s award-winning SmartStream Mosaic technology to create 220,000 unique commemorative posters, two of which will be distributed with each issue of the publication this September. Based on brand new designs from esteemed studio Spin, the customised posters are set to reach 93 countries worldwide. The designs have been produced in collaboration with print and communication specialist, F.E. Burman, at the company’s state-of-the-art production facility in London on an HP Indigo 10000 Digital Press.

“We’re pleased to have been able to share the capabilities of HP Indigo technology, and to have enabled so many people to own their own exclusive, personalised Tony Brook print. The entire project with Wallpaper* epitomises how print can be continually reinvented to be ever more relevant and exciting, and to create entirely new, unprecedented possibilities.” - Francois Martin, Global Head of Marketing, Graphics Solutions Business, HP Inc.

"The beauty of HP Mosaic software is the ability to take the creative artwork and from that artwork produce millions of individual artworks." - Paul Regan, Digital Print Director, F.E. Burman

"I think the end result is outstanding. The intensity of the colors is so much more than I thought capable from digital printing. ... It's been an incredibly exciting project working with HP Indigo and has reinvented the way we think about print. In terms of creating unique content, this is only the start. I think there's more we do in the future." - Sarah Douglas, Creative Director, Wallpaper*

Use HP SmartStream Designer to create design templates and begin to enjoy the power of variable data personalization for your campaigns. HP SmartStream Designer lets you create sophisticated, custom jobs through a simple, affordable variable data tool optimized for HP Indigo presses. Based on industry-standard tools, HP SmartStream Designer includes a design software plug-in that you can use to conveniently personalize any print job’s images, text, and colors—creating virtually unlimited variations of the design—to maximize impact.

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Wallpaper* Celebrates 20Th Anniversary with 220,000 Unique Posters | HP Mosaic | HP
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