 Live from Barcelona, Spain. It's theCUBE, covering Cisco Live Europe. Brought to you by Cisco and its ecosystem partners. Welcome back to Barcelona, everybody. You're watching theCUBE, the leader in live tech coverage. This is our first day of three days of coverage for Cisco Live for Europe. Lynn Lucas is here, she's the chief marketing officer for Cohesity. Lynn, great to see you again. Thanks for coming on. Great to see you here in Europe. We were just saying it's the first time that we've done this on the continent. So another first. Yeah, another first, been so pleased to be in the US with you guys at multiple shows and now we're here in Barcelona. So it's a great venue. We've actually done a number of shows here and again, it's a pleasure having you on. Let's see, let's get right to it. What's going on with you guys in Cisco? You got some news, let's talk about it. Absolutely, as you know, we don't stop innovating. Continuous innovation at Cohesity and a number of new things. So last week we announced a new Cisco validated design with HyperFlex and Cohesity integrating for snapshot integration for backup and of course instant recovery of that critical data center infrastructure and we're calling it HyperSquared. So you get full hyperconvergence for your primary and of course your backup and other secondary applications. And those guys this morning are talking about HyperFlex anywhere, Stu. So it's like infinity HyperFlex, right? HyperSquared. So HyperSquared, love it. So you guys, how does that work? Obviously you want to be the provider, data protection provider for multi-cloud. That's a huge opportunity for you guys. So how do you do that? You'll plug into whatever framework the customer wants. Presumably a lot of customers want the Cisco framework. How does that all? No, absolutely. You hit the nail on the head. Cisco obviously one of the most respected IT leaders in the world. Tens of thousands of customers globally depend on them. I'm a Cisco alum, love being back here at the old stomping grounds. And Cisco's been an investor in Cohesity now since our series C. So they really saw the promise and the benefit of what Cohesity offers with hyperconverged solutions for modern backup recovery and to your point to the cloud. Cisco's talking a lot about multi-cloud here and Cohesity with our native cloud integration helps customers protect those backups on or those applications on HyperFlex and then instantly move them to a cloud of choice. And then as you've mentioned, Cisco has so many fantastic relationships that they're a very strong go-to-market partner with us. And when customers want to buy a solution, they can get the whole solution from Cisco, including Cohesity. Yeah, Lynn, glad we have you on because connecting the dots between something like Hyperconverged, which we've been talking about for a number of years now, and how that fits into multi-cloud is something, it's a little clunky sometimes, because like, wait, I've got my data center, am I just doing backup to the cloud? Because what we know is customers, as Cisco says, their data is kind of de-centered. It's no longer in the data center, it's all over the place. Companies like Cohesity can give you that centralized data protection, no matter where your environment is. But walk us through what you're hearing from your customers, how they look at kind of their data center versus the multi-cloud environment and data protection. Yeah, so I think customers are now understanding that it's not either or, right? There was a time when people thought, wow, I'm going to move everything to the cloud. And I really think there's a maturing of an understanding of what's going to work well for me in this cloud-first world. What do I want to put there? And then what am I going to keep on premises? So that's one of the things that Cohesity innovated our core technology, a distributed web-scale file system, spanning file system, which spans the data center and the cloud world seamlessly. And what we're seeing is customers are really using the cloud for archiving, getting off of tape, because then they get that search capability, very easy when they need to, tiering, and then most importantly, disaster recovery. In the event of something man-made or natural, many, many organizations moving to the cloud for their second site. And with Cohesity, that's very easy to make that transfer happen in a very seamless way with our capability set. So I think what we're seeing is this real maturing of how customers look at it as a real holistic environment. And so Cisco calling it data-centered, but we call this mass data fragmentation. And then with our spanning file system being able to really consolidate that now. Yeah, another thing that needs that kind of holistic view is security. I know it's something that's in your product. There was a ransomware announcement that you made last week. It tells how security fits into this world. Yeah, well, I think we all hate to say it, but that old phrase, the new normal, unfortunately ransomware and malware has become the new normal for organizations of all sizes. Here in Europe, we had that awful situation with the NHS in the UK last year, and it's happening everywhere. So one element that these attackers are taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy that organizations take a look at that attack vector. So what Cohesity's introduced is really unique. It's three steps. It's detect, prevent, and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system, right? And then prevent with Helios automatically detecting and with our smart assistant providing that notification. And then if need be, recover with our instant mass restore capability going back to any point in time with no performance issue. This is not taking time for the rehydration, the spanning file system doing this instantly and allowing an organization to basically say, sorry, not today, attackers, we don't need to pay you because we can instantly restore back to a safe point in time. So let's unpack those a little bit if we could. The detect piece. I presume there's an analytics component to that. You're observing the behavior of the backup corpus. Is that right? Which is a logical place because it's got all the corporate data in there. That's correct. So last year, we introduced Helios, which is our global SaaS-based management system. It has machine learning capability in it. And that's providing that machine learning base monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the IT team. And then the recovery piece as well, like you said, it's got to be fast. You've got to have high performance, high performance data movement. And that's fundamental to your file system. Is that what I'm hearing or the architecture? That's correct. That's one of the differences of our modern backup solution versus some of the non-hyperconverge architectures is the distributed web file system, which our CEO, Mo Deren, he was formerly at Google, helped with developing their file system, has what's called instant ability to go back into any point in time and recover not just one VM, but actually at a VMWare a couple years ago, we demonstrated thousands of VMs at a time. And the reason for that is this web scale file system, which is really unique to Cohesity. And that's what allows an IT organization to not be held hostage because they can not have to potentially spend not just hours, but even days with the old legacy systems trying to rehydrate these backups if they have to go back potentially many months in time because you don't know that that ransomware may have been introduced, not say yesterday, but it might have been several months ago, and that's one of the key advantages of this instant mass restore. I mean, this is super important, right, Stu? Because we're talking about very granular levels of being able to dial up, dial down, you can tune it by application, a high value applications, you can have much greater granularity, some of the crapplications, ah, not maybe not as important, so the flexibility is key there. How about customers? Any new customers that you can talk about? Absolutely, so one of the ones since we're here at Cisco Live, so Cisco along with Cohesity, we've been working with one of the largest global manufacturers of semiconductors and other electronic equipment, Tokyo Electron, based in Tokyo, but also here in the UK on the continent, and they had one of those older backup solutions and were challenged with the time it was taking them to back up, the restores not being predictable, so they've gone with Cohesity, running on Cisco UCS, because we're a software defined platform, we offer our software on our customers, you know, choice of certified solutions in a Cisco UCS, and so they've started with backup, but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape, and to disaster recovery ultimately, so super excited that together with Cisco we could help this customer modernize their data center and accelerate their hybrid cloud strategy at the same time. Awesome, and then you guys are also protecting the Cisco Live network here, what, tell us about that. Yes, so Cisco builds an amazing network here, I mean you've seen the operations center, a huge team of people, but as we all know, things can go wrong potentially, and so we are protecting the critical services that Cisco's providing to all of the Cisco Live attendees here, so should something happen, which I'm sure won't, Cohesity will be used to instantly recover and bring back up critical services like DNS and other areas that they're depending on to serve all of the thousands of show goers here. So, super hot space, we talked about this at VMworld, actually the last couple of years, just how much activity and interest there is, and the whole parlance is changing, Lynn, I wonder if you could comment, I mean it used to be backup when the world was tape, now you're talking about data protection, data management, which can mean a lot of things to a lot of people to a storage folks, it's pretty specific, but you're seeing a massive evolution of the space, cloud clearly is the underpinning of the tailwind, and it requires you guys to respond as an industry and Cohesity specifically as a company, so I wonder if you could talk about some of those major trends and how you guys are responding and how you're leading and... Yeah, I think folks have been a little bit surprised, like wait a minute, what's this kind of sleepy industry, why is it getting all this funding, I mean our own Series D funding, middle of last year, $250 million, soft bank, banked along with Sequoia of course, but really the trend as is being talked about here at Cisco Live is data is, I don't wanna say the new oil, but it's the water of the world, right? I mean it's absolutely crucial to any business these days, other than your talent, it's your most important business asset, and the pressure on the board and the CEO in turn to be agile, to do more with that data, to know what you have, because here we are in Europe, GDPR increasing regulations is super important, and so this has really brought forth the need to create holistic ways to organize and manage and have visibility to all of that data, and it's massively fragmented. We put out that research last year, massive data fragmentation, and most of that data has been kind of under the waterline in most people's minds. You think about your primary applications and data that's really only 20%, and the other 80% in test dev and analytics and backup has been pretty fragmented and siloed and it hasn't yet had that vision of how could we consolidate that and move it into a modern space until folks like Mo at Aaron founded Cohesity and applied those same hyper-converged techniques that he did at Newtonix. So I think this investment just further validates the fact that data is the most important business asset, and people are really in need of new solutions to manage it, protect it, and then ultimately do more with it, gain insights out of it. You know, just a couple of comments on that. One is data, we always joke about data is the new oil. It's even more valuable because you can use data in multiple places. You can only put oil in your car once, and so companies are beginning to realize that, how valuable it is trying to understand that value, how to protect that, and then GDPR, it's interesting. It's really the fines went into effect in Europe last May, but it's become a template, a framework globally. People, you know, U.S. companies say, all right, we got to prepare for GDPR, and then local jurisdictions are now saying, well, that's a decent starting point, and so it's not just confined to Europe, it's really on everybody's mind. It is, and you brought up the cloud before, and you know, the cloud is a new way for people to be agile, and they're getting a lot of value out of it, but it also continues to fragment their data, and the visibility, you know, in talking to a large CIO of a Fortune 100, a large organization, he's actually has less visibility in many ways in the cloud because of the ease of proliferation of test dev, and that is creating more stress, I would say, in the system and need for solutions to both provide and enhance that agility, move data to the cloud easily, move it out when you need to, but also with regulation be able to identify and delete, as you know, with GDPR, if needed, the information that your customer may ask you to remove from your systems. Yeah, well, I love this conversation, I love following Cohesity because you guys are up-leveling the entire game. I've been following the data protection space for decades now, and the problem with data protection is there's always been a bolt on, and companies like Cohesity, both with the funding, your vision, you're really forcing the industry to rethink data protection, not as a bolt on, but as a fundamental component of digital strategies and data strategies, so it's fun watching you guys, congratulations on all the growth, I know you got more to go, so thanks so much for coming to theCUBE, and it's always a pleasure to see you. Always a pleasure to be here with you guys, thanks very much. You're very welcome. All right, keep it right there, everybody's Stu Miniman and Dave Vellante from Cisco Live, Barcelona. You're watching theCUBE.