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How Online Video Increases SEO

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Published on May 12, 2011

If you haven't optimized your online videos for search engine visibility, get on it. Both Google and Bing are serving up videos as part of their top organic content, and these videos will get 41% more action (CTR) than the plain text ads that surround them. There are three key things that will help boost your visibility on universal results, and thanks to a study by aimClear we have some insight for you!

All of this is important to note because search engines are now returning videos as top content on results pages. For Google the format varies from "two-packs", "three-packs" and "four-packs" (as well as some other versions) while Bing will almost always serve up a "four-pack" of videos toward the top of the page. Of course all of this information is useful, but really what's most important is that your video is full of great content that is engaging and relevant to your audience. Now go forth, and get a million views on YouTube!

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