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Midas: Canadian Car Chase

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Uploaded on Oct 10, 2008

Spoofing a breaking news report, the new national Midas television spot Chase humorously conveys the need for winter tires and the importance of winter car maintenance. Developed by DDB Canadas Vancouver office, the new spot marks Midas first original Canadian broadcast campaign in almost 10 years, as well as their first national marketing activity specifically for their tire products and services.

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