 My name is Roman Lodin and I am the booth manager of ST at Embedded World. It's a great pleasure to tell you a few things about the main blocks of our presence at Embedded World. So ST is doing lots of stuff in the embedded world, right? Absolutely. So this year we expanded our presence. In fact we have two areas. One is the STM32 fan zone in which we try to bring all the makers, engineers together. So here we are hosting a lot of companies, students, makers, partners that are working with our products. And on the other side, on the ST booth, we are showing all the new cool products and solutions from ST. And here I think one of the key products is STM32L4. It's a great pleasure to have Bertrand with us. Hi, so who are you? I'm Bertrand Denis, product marketing for STM32L4. So we introduce... Let's walk towards the world you have over there. You're showing it right here, right? Yeah. So it's a discovery kit of a new member of STM32L4. So in fact it's a smart watch demo. So it's stacking a discovery kit with Bluetooth flow energy and MEMS shield. And in fact, well it shows up thanks to the pro-marked graphic acceleration. We can have a very effective demo. So both showing performance in terms of graphics acceleration. Let's stand over here one second. So it's an ARM Cortex-M4? Yeah, it's an ARM Cortex-M4. And it's really excellent in terms of power consumption. Plus it provides very good acceleration etc. So this new member now has up to 320 kilobyte of SRAM, 1 megabyte of flash and new features, camera interface, double-can, char etc. So it's ultra low power? Yeah, it's an ultra low power. So best in class in terms of power consumption. It's enabled for the customer to make amazing product in the IoT for wearables. You have some demos already? Yeah, yeah. So basically it's providing more things here. So you can see for example... On the speaker? Yeah. You can run a kind of small game. So there's cheap graphics? Yeah. How do you do the graphics? The graphics, in fact, everything is undone by the chip. So it's directly connected to the LCD. There's no GPU, right? No, no, it's not GPU. It's really of Cortex-M4, so with this ultra-low power product which can handle this. So thanks to this it gives possibility to customer to design great product and especially with very long battery lifetime. And on top of this also, we announced the new STL32IUT discovery board. So in fact it's with STL32IUT as well, but with the Wi-Fi module, Bluetooth and Subjigerts. It also has NFC and all the sensors, including proximity sensors, microphone, magnetometers, 3D accelerometer, 3D gyroscope. All the sensors from STL32IUT. And you can connect to Amazon, IBM or Microsoft. And so you can use this small board to do amazing things. And it's something that people have not been able to do with Cortex-M4 before? Yeah. What is the latest STL32IUT? Yeah, what is really unique is, again, we're getting power consumption. All of this, which generally you can have this kind of product using MPU. And with this, you can run some very nice things just with Cortex-M4. Very efficient power consumption. Cool. All right. And let me check some more that you have right here at the booth. Hello. So who are you? Hi, I'm Renau Bussero. I'm in charge of product marketing for high-performance STL32 devices. Actually, we can do a quick tour. Yeah. You can start here. OK. So here we are looking at the entry of high-performance devices. These are Cortex-M4-based devices. You have devices that are offering 100 megahertz performance. With this level of performance, you can already do crazy stuff. Like voice recognition. You can say words. They are going to be recognized. You can do some audio processing from the microphone maps. So this means that you can do beamforming, for instance, to just remove the noise from people talking next to you. The sound can be directed to you. This way, you can then do a clean voice recognition inside the microcontroller and the entire area. Yes. You have five microphones here. And you can do beamforming in many directions, with also like echo cancellation, for instance. This is potentially the best smart speaker solution, right? You want to do more assistance? Yes. I jumped. After this voice recognition, which is done inside the microcontroller, we can jump to Amazon Voice Services. So here we have a Cortex-M7 device running at 216 megahertz inside our STL32-S7 series. With this product, we are able to run Amazon Voice Services. There's Alexa, the API and everything. Yes. So we are running the HTTP 2.0 inside the microcontroller in an optimized way for microcontrollers. Here we have another STL32-S7 devices demonstrating here a nice high-speed integrated interface. So the high-speed file has been integrated. So this is very good for fast data transfers. And here, that's a very great technology. This is space real recognition. So we are able to recognize 150 or 20 seconds of space and give up and grant access, for instance, to a people. How can you do that in Cortex-M7? It has that kind of performance? Yes. We are offering 216 megahertz from Flash with a lot of resources integrated. And the partner that we are working with is called TerraProbe and has optimized our software for microcontrollers. We move up in performance here. We have a lot of people who need to learn it. So here we have the highest performing Cortex-M based product in the world, STL32-S7. So this is for 14 nanometer process running at 400 megahertz Cortex-M7. So we are over 2,000 core mark performance from Flash. This type of devices is boosting the performance, boosting the resources, new connectivity like KNFD, for instance. And we also invested in security. So this product is something very important security challenges in IoT. For instance, this product comes with public and private keys inside the microcontrollers. These can be used to sign an encrypted software. So an OEM can deliver an encrypted software to an EMS. And this software will be protected and decrypted inside the microcontroller. And we are working with Sega to, for instance, demonstrate here the programming and the counting to avoid cloning of the device in the field. So security is one of the big challenges for the entire world? Yes. And here you have a solution? Yes. And it's hardware encryption? Yes. Secure elements? Not secure elements, but internal cryptography and provisioning of the keys. Last but not least, with all these capabilities, just a wall of keys with graphic capabilities with our partners. With Sega, with SD, MWIN, embedded wizard and TADGFX solutions. Optimized for my taste. How easy that the guy can be put on the... Whether it's a coffee machine, a thermostat, a control panel, an alarm system, or an embedded device, wearable. So the ST world, that embedded world, the ST world is pretty big, right? You have a whole fan zone. Can we maybe introduce the guy over there? He was a... You can maybe... Sorry? Yeah, there was one guy who can show us the fan zone. Oh yes, where is Roman? Yeah. Let's find the fan zone over there. Hey, excuse me? Yes, yes. Guys, we are live here. Roman, Thomas, to introduce the fan zone. Can I jump in here? Yes, we are live. Yeah, but we are in the middle of something, so... Okay. Oh, where are you streaming this? Okay. Right here? Right here. We are prepared in the lounge of Teniherrs, who will be performing at the ST Forum. Teniherrs is the The Arduino Lady. Arduino Lady, yeah. I've seen her at a trade show before, so she's going to be interviewed? She's going to make a presentation here. She's going to make a speech, she's going to talk about Arduino and STM32, because we are moving STM32 to Arduino World step by step, because the Arduino community is huge, and we have a huge community around STM32, so now we bring... Maybe you know it's powered by ST, right? Mostly. Okay, basically we are entering the Arduino World now with our boards and with support of Star Autoboard, and Teniherr will talk about it right now for our visitors. Is there any chance you can show me around some of the fan zone stuff that you see here? Let us announce Teniherr first, and then I'll show you all the cool things we have around. Okay, let's check. She was walking on here. This device has a MacLeo on it with the infrared here, but he has it responded. And walking right here. Some of these things. Cool. Let's go. Right here. So it's just about to happen. That's a lot of boards. A bunch of guys here. Hey, what are you doing here? here you're getting a talking board yes what are you gonna do with it you're not a lot to say it that's gonna be cool so people are queuing up for some free boards that's a lot of high-number that's two billion that's me good afternoon Nuremberg we are here at the STM32 forum how are you today we are very hot very excited and we are going to introduce our super new guests that already performed yesterday brilliantly ten hours from Arduino he's going to play our song and tell us about Arduino board and ST that's what I'm doing. Alright ST fans if you can hear the volume of my voice that means you know I'm from California from Silicon Valley so in Silicon Valley children still need to learn about Arduino they still need to learn about technology and I'm wearing one of my prototypes now and we'll get some other fun technology going on as I perform a song for you so you might know some of the words in the lyrics because it's a technical song but this is one of the ways I help inspire kids to get into electronics so let's start it off we can make it louder if you want it's my music video waking up want to make how can we innovate a better modern city IOT you know me writing tweets hope my view is new and witty teach the class spread the word I'm a man from a homemade comedy we code this connects that hack that all my girls code and fill it pretty this thread is steel it's stainless steel this thread is steel so it had to heal this is how we make this lady is crazy yeah so you see you have a lot of nice presenters and shows over here but on top every day every hour we have a different partner speaking about their solutions link to ST technology but not only talking in the forum but we have a lot of them hosting them directly in the fun zone so as I said in the beginning the fun zone is bringing a concept of meeting and providing a place where the community around STM32 is meeting so for example here we have a couple of nice projects from a student you see they made a gameboy and you can run an emulator on the STM32 is it better than the original I'm not gonna say this may be better but it's still a lot of fun because you can use a screen you can also use paper or paper yeah it's running on the STM32 F7 so basically imagine this is a general purpose microcontroller running cool retro things like a boy how long did it take you to do this I think two weeks two weeks programming yeah I have no idea hello yeah I've created the panel and the user interface to create something on the panel yeah it's also created in like two or three weeks so it's because ST provides a very good environment to set up projects real quick it's like KUPA mix and some free IDs is that your name Thomas yes it's also my name is your logo this is not my logo this is logo of our school so yeah okay you only go to that school because you're Thomas right yeah indeed yeah normally they are more Thomas's but yeah but this is this looks beautiful can I buy this well yeah not at the moment but maybe maybe in some time if you can't give you a contact information and we will contact you about it's all in the table you might be able to do a lot of money in the future with cool ideas right yeah yeah what you want to do well yeah we want to create our own stuff actually and the the nice thing about ST is that the chips are you can pay them as a student you can pay the boats as a student so you can learn to work with everything that ST provides with other microcontrollers it's on sometimes not that easy or not that simple not the same it's not so expensive right no it's actually not expensive the board itself with with touch screen LCD with you USB internet it's like 50 euros so it's very cheap 50 euros yes it's nothing for what you can do with it like the gameboy emulator the first version was made on the same board like the draw thing so yeah you can do everything you imagine I think with those boards it's nice do you see some cool stuff over there yeah the cool stuff is everywhere like here's something with motion control someone made so yeah indeed yes thank you to my very good speech so as I said you know we are hosting here partners makers and one of the partners is see us and I have a blog with me can you say a little bit yes we are very happy to cooperate together with STM in order to have our products covered with the best where you show it yes it's over there let's go it's see was we are actually a Swedish company with here are you are you doing stuff with this yes the idea is to use all the STM devices in order to so it's for the shopping cart because the idea is whenever you go to the shopping centers and you would like to understand what are the details about the product that you are to buy and what you do is just take the item out of the shelf approach it to the device and if you are happy with the offering is it using barcodes or it's using NFCs in order to share information with the device this is possible and here we are using STM development both in order to show how can be utilized in such a device the same other areas for example and the same one can be used also for here we are monitoring temperature and humidity so there's a lot of cool stuff around here yes of course it is an excellent show in which they can say a little bit more about their it's all around here okay perfect then can we go around some more yes so okay let's continue thank you by going so so we had students startups we have partners and one of the companies developing with the technology is also so Vijay are you filming yeah okay yeah so myself Vijay Narayanan and I'm the CEO of the Metalapse is it a heads-up display yeah so how does it gonna work recognition device just your control device just this one so what's inside having most of the ST components from microcontroller to the sensors battery this battery is one of our yeah it's a rechargeable one glass for a month and oh and then in the car you do gestures exactly so if I want to call someone so I can switch profiles and I can just make a special gesture I can present phones phone calls to pre-set SMS then I can control any music application what kind of sensors are there in there to do this cameras or time of light sensors that's the best way to do gesture so you can see that you know I can is that safer yeah many people buy it already campaign more suggestions on new use cases for example there was one guy who was disabled and he was yeah I ended up using so regularly that he said that even when I'm eating I it's near me and I'm doing some gestures so accidentally so we made a pause gesture for him so that he could pause it while he's eating and then there was another person wanted to control the ways application because it's a very distracting app and you have to click multiple times to report an incident so you wanted to shortcut it with one gesture so we are getting a lot of fantastic ideas like that so let's continue in our tour one of the next solution that we are hosting here is expat guys they came all over from Australia to November to be hosted on our fun zone so I'm the managing director for expat you can tell my accent I'm not Australian but our team is located in Adelaide Australia and we are a IOT infrastructure platform can I put you on hold one second I got to grab my engineer real quick so I got this right here all these things there the infrastructure so and what we have is an IOT platform that is software based and we've been using the ST microcontrollers as part of the solution set in fact we've got ST microcontrollers, sensors and basically the full gamut of what ST has done the whole demo here it needs to be connected and there's all kinds of stuff happening right so in this demo what we are really trying to show is you can have an existing technology so let me show you for instance you press this button and it unlocks you press these buttons and it lies press this button and it goes up and down that's an existing system in a building today now most people look at it and say okay I have to tear it all out before I can move forward with IOT and what we're saying is no you don't do that what we do is you take sensors that are built around the ST microcontrollers with traditional two wire outputs and you can take those sensors and now all of a sudden you have an IOT solution that's integrated with your existing solution so you don't need to change stuff but you're going to have to add a few things and maybe make some minor modifications but not major changes so we're not shipping in mass volume so our first project is going to be installed this month where? it's in Australia okay it happens to be in a health care center in Australia so we're taking their existing architecture that was there and we're adding so this just happens to be the sensor board that we have so as I said by adding this sensor here you now have the capabilities of controlling it remotely from your phone and so forth and not only can you control it but you're also getting the output so that you can understand the state so when it's going up you see the green light goes up even when I'm hitting it up here the green light will still go on so it understands the state of the entire system moving back you can also add additional sensors like in this case this happens to be battery powered so you want to be able to track the state of the battery you want to be able to track the current and how it's going to make sure that the battery is not going to run out these are all the type of things that you can add to a system to make it IOT compatible without having to tear out the entire system and it's focusing on IOT and you can write it down that's right and ST is the center of that firm for the actual hardware solutions that we have the logo meter, my favorite project can we walk over there to the... one more here maybe we will wait for Julia, you can also do some other ideas before all those parts are we've helped you breadboard, we've helped you learn all the different features in the software so each lesson has just different like four loops so what's on the wall over there? so look now we have seen some cool projects of students of our makers but how they can develop their projects it's not only about the product itself they have to do it seamlessly in a quick and efficient way to support them in this activity we have a lot of boards so people can buy those? yes so first of all people can get them here during the show because we are distributing every year more than 5,000 boards people can pre-register before the show then they come with the brochure and they exchange the brochure for the kids but of course there are so many boards we cannot distribute every board like this so for the remaining they can buy them in our STM Party to Fan Show because if we are in a fan zone and the fans they want to buy and to get some goodies and things to develop so there are lots of different ways to develop exactly so this is the platform with nuclear boards, expansion boards which can allow every engineer, every geek, every maker to make a very quick prototype of this board so imagine you take a board with a micro as a base one and then you build it adding blue energy for Bluetooth connectivity you can add sensors to detect the humidity, movements and so on so this way customers and people can develop prototypes or evaluate our products very fast and efficiently so I tell you we are on the fan zone so we are welcoming all our fans and we give them the opportunity to make a testimony why they like our products especially why they like STM32 by doing that they will get a cool t-shirt like I have with nice tags on the back so if you know Z-Coding you know what it means and if they do the testimony they get a t-shirt and after making a photo in the t-shirt they post it on the social media they could win a DJI Phantom Pre-Drawn which is full of ST components inside so we have 7 STM32s inside the DJI 7 yes some of them are for the motor control so we have 4 propellers there is one which is the main device the brain of the complete unit so there are really 7 of them maybe power, connectivity, all kinds of things yes all these functionalities are driven inside the drone by STM32