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Erick Rajaonary, Entrepreneur, Madagascar

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Published on Jan 21, 2014

Meet Erick Rajaonary, entrepreneur and founder of "Guanomad" - a company producing organic fertilizer based on bat droppings in Madagascar's caves.

"Guanomad" fertilizer helps to develop Madagascar's agricultural sector, while local communities benefit from extraction royalties.

Guanomad exports some 50% of their production, and uses WIPO's Madrid system to protect their trademarks abroad.

More on the Madrid system:
http://www.wipo.int/madrid/en/

More on Guanomad :
http://www.guanomad.com

By Jean-François Arrou-Vignod for WIPO.

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