 The richest clothing woman is Rihanna. You follow Rihanna. Even though she has Fendi, you know what everybody says when you say Fendi, they're, oh, that's Rihanna's brand. Nobody ever sees Rihanna. I was like, oh, oh, Miss Fendi. Like, no, it's the other way. Kanye, he was bankrupt two years ago and now I saw an interview, he claims he's worth 10 billion. He's more valuable than Adidas, because it's Kanye. It's always actually been this way. It's always been people more valuable than brands. It's a big misnomer. Now, that's not to say there aren't brands that are value, like Amazon and so on, but in general, for most people in this room, unless you're trying to go out and build 100 million dollar companies, your name often beats anything.