 So here's the new iPad here with USB and hi, so who are you? I'm Jeff Ravencraft, I'm the president COO of the USB IF. And you are responsible for all the USB stuff, Type C and everything? Well, all of the standards, we do certification and compliance testing of USB products. We do logo licensing. So if a product passes our test, the company has a logo license for us and they can use our product logos on their product packaging. Do you have to pay a license? There's a license fee, one type fee. And then this is the iPad Pro. What does it do right here with the Type C? Would you type C on the iPad? Yeah, this is the brand new iPad Pro. So it's Type C connector now. And this is connected directly to this Zeus monitor over USB Type C. The iPad Pro is driving the presentation. The monitor is charging the iPad Pro back the other way. So it's display port over Type C? This is running display port over Type C. Why did the display port win this battle? There's also the HDMI output, right? Yeah, there still is. But the display port is more popular? You'd have to ask like an industry analyst. I don't know what the percentages are. But the display port is obviously one of the popular solutions. And what are you sharing over there? So this is an HP laptop. There's no brains in here. The brains is coming from the Samsung Note S9. So again, Type C, it's driving this video from the phone. There's no brains and it's only a keyboard. This is a very nice laptop, but it's a little bit heavy. Not many people have bought it, right? It was released with a Windows phone. Well, they had an HP phone. Yeah, this is the Samsung phone. And we're just showing that basically this becomes a big C. And it's charging the laptop over Type C. And that's passing the charge through to the phone. If you connect the USB 3 hard drive here, right? Is it going to get the full bandwidth all the way to the phone? If there was a USB 3 host port, you can do both video. Do you lose anything in the bandwidth if you do video? If you do DisplayPort Type C, you don't lose anything in the bandwidth. Well, the USB data rate doesn't affect the video. It doesn't have anything to do with the video. So it's a totally separate signal going through? It's DisplayPort. DisplayPort signal? DisplayPort all mode. So if you have a USB 3.1, 10 gigabits, right? Yeah. Then none of those 10 gigabits are used for the video. That's right. So you get the full bandwidth for doing all the USB stuff you want to do. Right. Cool. All right. So I love this. I think this should be so popping out. It should be the future and everything. I'm hoping to see more of this. I'm even trying to see if we can... through factories in China, trying to do a more affordable version of this. Yeah. So... Yeah. Every phone is going to have this in the future, right? Every phone is going to Type C. You would think so. Because if I could carry all of my... basically have my phone be my computer, I'd just plug it into a display and a keyboard.